Terri (Theresa) A. Clark
**** *. ********* **., *******, IN 46517
574-***-**** - email: abkyfs@r.postjobfree.com
Marketing Specialist with experience managing both virtual and local teams
in a fast-paced environment. Strong organizational, time management and
project management skills. Extensive experience in both graphic and
language arts.
EXPERIENCE
2010- present
The Ad Troops, a division of Michiana Business Partners, Inc., Elkhart,
Indiana
www.adtroops.com; www.michianabusinesspartners.com
The Ad Troops assists small to mid-sized businesses in the development of
comprehensive advertising and marketing campaigns using the full range of
traditional and new media techniques. Leveraging strategic partnerships
with a range of media suppliers, The Ad Troops helps clients achieve large
agency results at an affordable price.
Owner/Operator
Responsible for all aspects of the business, including sales, marketing,
strategic planning, finance and operations.
Accomplishments:
. Landed individual client worth an estimated $25,000-$30,000/year
revenue.
. Developed and implemented extensive network of low-cost, high-quality
suppliers from local, domestic and international sources.
. Growing local network of "green" companies to tap upcoming sustainable
energy initiatives.
2009 - present
Woodlawn Nature Center, Elkhart, Indiana
www.woodlawnnaturecenter.com
Woodlawn Nature Center is a volunteer-operated, non-profit organization
dedicated to "the preservation and conservation of Indiana's native flora
and fauna through hands-on education, promoting increased appreciation for
our place in natural history and our responsibility as a keystone species,
and committed to the enhancement of our own habitat."
Web Promotions, Board of Directors
Assist the Center in general online promotion and marketing to increase
visibility and community involvement. Create and maintain the Center
website. Develop communications such as press releases, flyers, and blog
postings. Also assist with special promotions and fundraisers. Act as
spokesperson for media events.
Accomplishments:
. Developed and orchestrated a successful Facebook ad campaign to
promote a new exhibit opening celebration and fundraiser. During the
course of this short, one-week campaign, Facebook fans for the
Woodlawn page more than doubled, while the event itself was extremely
well-attended and received.
. Implemented strategic website additions including Google Calendar for
events promotion, Google Analytics for website tracking, and
organization's e-newsletter signup through Campaign Monitor.
. Increased visibility in the local community without increasing
marketing costs by creating organization's Facebook presence,
utilizing newsgroups and online bulletin boards, and increasing press
release circulation to local print publications.
1996-2009
Harman International, Inc.(formerly Crown Audio, Inc.) Elkhart, Indiana
www.harman.com; www.crownaudio.com
Harman International, Inc. is the parent company for a wide range of audio
brands covering professional, consumer and automotive audio component
manufacturers. The Crown Audio brand manufactures power amplifiers,
microphones and computer-controlled sound systems for professional audio
markets worldwide.
Manager, Content Publishing Systems
Supervise Technical Publications Department staff in the creation of
electronic and print documents. Coordinate with internal departments, other
Harman marketing units and external suppliers to develop electronic- and
print-based solutions for marketing, training and public relations. Manage
multiple projects, assign tasks, and coordinate the on-time delivery of
materials for product releases, tradeshows or other marketing projects.
Maintain marketing graphics library and other resources, including product
database (Access) used in database publishing projects.
Accomplishments:
1. Coordinated department staff and IT personnel in redesign of company
website to develop a site that provides extensive online product and
troubleshooting information and services over 5,000 unique visitors
per month.
. Researched and developed company email marketing program, including
opt-in monthly e-newsletter, which produced over 1,000 new
subscribers.
. Coordinated creation and production of multi-brand catalogs and
presentations by utilizing staff resources located in Germany, the UK,
and three remote US locations, as well as local department staff.
2. Developed and implemented company work-flow processes for content
additions and updates to company's print literature and websites.
3. Rated third highest in company on Leatherman Leadership Questionnaire,
a standardized leadership assessment survey required of all company
supervisory personnel.
2000-2001
Ivy Tech Community College, South Bend, Indiana
www.ivytech.edu
Ivy Tech is a state-wide community college with 23 campuses throughout the
state of Indiana. It serves more than 111,000 students a year.
Adjunct Faculty, Department of Graphic Design (part-time)
Provided instruction in electronic imaging (Photoshop) for classes of
approximately 20 students. Class time was split 50/50 between lecture and
computer lab.
1991-1996
Electro-Voice, Buchanan, Michigan - a division of Telex Communications,
Inc. (formerly Electro-Voice, Inc., a subsidiary of Mark IV Industries)
www.electrovoice.com
Electro-Voice is a leading manufacturer of microphones and speakers for
professional audio markets worldwide. Telex is a global leader in
marketing, designing and manufacturing audio, wireless and multimedia
communications products.
Desktop Publishing Supervisor
Supervised staff of two to four employees in the development and creation
of technical and marketing documents. Maintained department workstations
and LAN. Aided training for new software products/upgrades. Researched,
specified and recommended hardware and software additions and upgrades.
1988 - 1990
Fine Print, Chattanooga, Tennessee
Fine Print provided graphic design and copywriting services to consumers
and local small businesses. Service offerings also included resume writing
and design, and print brokering.
Assistant Manager/Creative Director
Assisted with production and management duties including customer service
and employee supervision.
1984 - 1988
PM Studio (formerly The Page Makers), St. Joseph, Michigan
PM Studio provided typographic, graphic and desktop publishing services to
local small businesses and non-profits. Service offerings also included
copywriting and print brokering.
Creative Director
As a key employee of this small, family-run startup, responsible for sales
generation, customer service and consultation, in addition to a portion of
copywriting and graphics production.
Other Work Experience:
1987 - 1988: Yearbook Instructor (part-time), Lake Michigan Catholic High
School, St. Joseph, Michigan
1982 - 1984: English Instructor (TA), Penn State University, University
Park, Pennsylvania
EDUCATION
2005 - 2007: Keller Graduate School of Management, MBA, with distinction
2005 - 2006: Keller Graduate School of Management, Graduate Certificate in
E-commerce Management
1982 - 1984: Penn State University, University Park, PA, 44 credits towards
Masters in English
1978 - 1981: Western Michigan University, Kalamazoo, MI, BS in Art, cum
laude
ONLINE APPS, SOFTWARE and LANGUAGES
Online Apps: Quick Books Pro, Google Docs, Google Calendar, Google
Analytics, Google Webmaster Tools, Google Ad Words, Facebook Ads, Zoho
CRM, OmniUpdate CMS, Mail Chimp, Campaign Monitor, Get Response Software:
Adobe Creative Suite 4 (Photoshop, Illustrator, InDesign), QuarkXpress,
DreamWeaver, Microsoft Front Page, CorelDRAW, Acrobat Pro, Microsoft
Project, Microsoft Office (Word, Excel, PowerPoint, Access), and Open
Office. Languages: Javascript, CSS, HTML, XHTML and XML standards.
Familiar with PHP, Flash, ActionScript, Visual Basic, SQL, PL-C and JCL.
ONLINE COMMUNITY
Site design: The Ad Troops (http://www.adtroops.com); Woodlawn Nature
Center (http://www.woodlawnnaturecenter.com); Crown Audio
(http://www.crownaudio.com).
Moderator, Green Michiana (Yahoo! newsgroup)
Administrator, Woodlawn Nature Center (Facebook Page)
References available upon request.