Career Summary
Results-oriented sales and marketing professional with over 20 years of
experience in various leadership positions. Exceptional organizational
skills and the ability to create and maintain customer relationships.
Professional Work Experience
UW Credit Union
Madison, WI
Mortgage Lending Assistant (full-time temporary position)
July, 2010 to present
. Assist members with documentation needed to process real estate loan
files.
. Support mortgage division by updating investor and tracking reports,
providing closing details to members and answering general member
inquiries.
Emmerich Vision Care
Fitchburg, WI
Business and Marketing Manager (part time)
March, 2009 to Present
. Design email marketing campaigns, newsletters and patient mailings.
. Development of promotional advertising for magazines and newspapers.
. Creation and management of web site content, publishing and social
media marketing.
CUNA Mutual Group
Madison, WI
Business Development Manager
December, 2005 to March, 2009
. Supported sales and marketing efforts for the mortgage insurance
product area by developing sales tools, training and communications.
. Created effective partnerships between mortgage insurance product
sales team and home office sales by providing product training,
corporate sales and marketing communications, and product area web
publishing.
. Utilized project management practices to direct and complete assigned
projects and led post-launch activities for new products and services.
. Established excellent customer relationships by managing and leading
joint projects with advisory board of credit union lending executives.
Senior Manager, Homeownership Solutions
June, 1998 to December, 2005
. Leadership position responsible for direction of department staff for
development and delivery of face-to-face and web-based training
programs and marketing communications.
. Developed marketing strategies to increase mortgage market share among
credit unions.
. Worked in coordinated manner with various CUNA Mutual teams
responsible for product management and marketing to package as a one-
stop mortgage lending solution.
. Accountable for supervision, training, development and coaching of
department staff and management of budget resources.
. Published numerous articles and white papers on credit union mortgage
lending.
Summit Credit Union (formerly CUNA Credit Union)
Madison, WI
Assistant Vice President, Mortgage Services
August, 1988 to June, 1998
. Leadership position responsible for administration of production and
servicing departments.
. Hired and coached department managers and lenders for multiple
branches.
. Researched mortgage loan products for training and implementation,
while ensuring a competitive program and production of high-quality
mortgage loans for secondary market sale.
. Built and maintained relationships within the real estate community.
. Developed strategies for marketing products to our membership.
Education History
. Mortgage Bankers Association, Washington, DC
Attended: 2004-2007
Graduated and Received the Accredited Mortgage Professional
designation.
. Kaplan University
Marketing Management, 2003-2004
Received President's List Honors
. Madison Business College
Degree: AA Business Management, 1990
Concentration: Sales-marketing- real estate finance
Nominated for Who's Who in America's Business Colleges.
Received Dean's List Honors and named Class Representative.
Licenses, Professional Development and Job Skills
. State of Wisconsin-Real Estate Sales 1985
. Spin Selling and SPI Consultative Selling Training
. Salesforce (CRM) software
. Lotus Notes and Vignette for web publishing
. Project Management
. Microsoft Office
My online profile is available at:
http://www.linkedin.com/in/lindajemmerich
Linda J. Emmerich, AMP
5904 Schumann Drive
Fitchburg, WI 53711
Daytime Phone: 608-***-****
Email: abky9v@r.postjobfree.com