Bernard Adams, III
*** ******** ******, ***********, ** 19320 616-***-**** (day) l
610-***-**** (evening) l abkxsq@r.postjobfree.com
OBJECTIVE
To secure a Product Director position utilizing my strong leadership,
communication, marketing and project management skills to contribute to
the success of an innovative and high-performance team.
EXPERIENCE
MERCK & CO., MARCH2001- MARCH 2010
Global Product Marketing Manager, (4/07 - 3/10)
. Led global brand development and multi-channel marketing strategies
for Zetia and Vytorin
. Implemented strategies for Zetia and Vytorin to ensure rigorous
research metrics were adhered to for visual branding, messaging and
promotional material testing
. Managed $400 million budget, and had accountability for the global
franchise budget to within +/-5%
. Executed and implemented cost-saving $900K in agency fees in 2009 by
managing tactics in-house and revamping the medical and legal review
processes
. Led the agency and vendor selection process for regional and
national markets
. Developed detailed sales aids for sales representatives at health
care professional and customer levels
. Managed relationships with national agencies and vendors
. Supervised the development of promotional resources utilized for
multi-channel marketing in the support of brand objectives
. Directed internal working teams on development of content and design
for promotional resources for conventions, hospitals, managed care,
and disease management
. Led and facilitated developed convention tactics that increased the
time health care professionals remained in the booth from 5 to 11
minutes
Project Coordinator, Merck National Service Center (7/04 - 4/07)
. Managed support for marketing teams by developing and providing data
analysis on all market activity
related to promotion and marketing initiatives
. Provided analysis and trending data on competitive intelligence for
all United States Human Health (USHH) and Merck Vaccine Division
(MVD) products which contributed to opportunities for Marketing to
develop a more time-effiencient focused effort
. Cooridinated Merck National Service Center (MNSC) metrics during
the profit plan process
. Led the MNSC role in the launch of Zostavax and Zolinza
. Implemented customer awareness campaigns conducted by the MNSC,
reaching 90% of the identified customer base
. Created an outbound call initiative that serves as the template for
all MNSC outbound call projects: The template is now utilized by
USHH and MVD for obtaining essential customer segmentation data and
optimizing delivery of resources to customers.
. Trained 700 MVD reps to support the launch of Zostavax ensuring
appropriate leverage of the partnership between Marketing and the
Merck National Service Center
. Managed project responsibilities for the MNSC for Zostavax , Zocor ,
Primaxin and Invanz that included:
preparing monthly reports, and providing customer insights to the
marketing teams
Professional Sales Representative (3/01-7/04)
. Achieved top market share change ranking in the Lake Michigan Region
and ranked in the top quintile for Project Perfomance Objective
(PPO) in 2003
. Elected by my peers to serve on the Lake Michigan Regional Advisory
Board and offered several contributions for special projects
. Consistent recognition for exceptional execution of quality customer
concepts specifically related to customer knowledge, relationship
building/leveraging and physician beliefs
. Successfully launched customer focus initiative by taking a
leadership position within the new Super-District and driving
discussions regarding customer beliefs, resource utilization, and
customer focus structure adjustments
. Demonstrated outstanding teamwork, initiative and creativity while
constructing tactical plans
MERCK & CO. AWARDS AND CERTIFICATIONS:
. Merck Sigma Green Belt Certification (2010)
. Award of Excellence: for the successful development, testing, and
deployment of the Merck/ Schering-Plough Exhibit at the AHA 2007
Convention in Orlando (2007)
. Special Achievement Award: $900,000 cost savings in agency fees (2009)
. Special Achievement Award: Franchise Promotion for conventions (2009)
. Vice President's Distinguished Service Award (2006)
. Merck Vaccine Divison Special Achievement Award (2006)
. United States Human Health Award of Excellence (2001, 2002, 2003,
2004, 2005, 2006, 2007)
. Vice President's Club Award (2003)
. Lake Michigan Region Award: Stellar Muskegon Share Change for Save a
LIFE (2004)
. Lake Michigan Region Award: Stellar Muskegon Share Change for Zocor
(2003)
. Lake Michigan Region Award: Stellar Muskegon Share Change for Maxalt
(2003)
PRIORITY HEALTH INSURANCE CO., DECEMBER 1996-MARCH 2001
Sr. Marketing Account Manager
. Responsible for Project and Account Management and achieving marketing
objectives
. Effectively managed the largest account (General Motors), including
daily contact with GM management and personnel regarding enrollment,
premium, claims and benefit issues
. Developed and implemented three communication systems between General
Motors and Priority Health which resulted in GM renewing their
contract for five years.
. Partnered with the sales department by offering marketing and benefit
expertise to potential employers
. Managed open enrollments, which resulted in over 40,000 additional
members
KINKO'S COPY CENTER, JULY 1993-JUNE 1999
Store Supervisor
. Responsible for the day-to-day management of the store with a staff of
53 employees, including purchasing, inventory, maintenance, accounts
payable, budgeting, quality control and personnel management
. Conducted regular performance reviews and managed employee development
program
BLUE CROSS BLUE SHIELD OF MICHIGAN, AUGUST 1991-DECEMBER 1996
Quality Control Associate and Customer Service Representative
. Responsible for training, quality assurance, and customer service for
the largest health care organization in Michigan.
. Partenered with the CEO to retain over 6,000 employees, that resulted
in employee empowerment to streamline work processes
EDUCATION
B.A.A. - Interpersonal and Public Communications, 1988; Central
Michigan University, Mt. Pleasant, MI
B.A.A. - Broadcasting, 1988; Central Michigan University, Mt.
Pleasant, MI
B.A.A. - Cinematic Arts, 1988; Central Michigan University, Mt.
Pleasant, MI
References available upon request.