R. CRAIG CECERE
Brewster, NY 10509
abkx5k@r.postjobfree.com
SUMMARY
Results-oriented Operations Executive with expertise in Financial
Management working in a multi billion dollar, international environment.
Recognized for consistent and continual success in increasing profits,
streamlining processes to improve performance, and developing strong
management teams. Combines keen communication, negotiation, decision-
making, and organization skills with the ability to independently plan and
direct high-level business affairs.
PROFESSIONAL EXPERIENCE
READER'S DIGEST ASSOCIATION, INC., Pleasantville, NY 10570
1981-2010
Reader's Digest is a global multi-brand media and marketing company with
offices in 44 countries. It publishes 93 magazines, operates 65 branded
websites, and sells 40 million books, music, video, and catalog products
annually. Wholly owned subsidiaries include Weekly Reader Corporation, Time-
Life Music, and Allrecipes.com.
Director, Global Postal Affairs (2001-2010)
Developed global postal strategies and best practices for local and
regional implementation. Key U.S. focus was to provide strategic lobbying
efforts with the U.S. Postal Service and Congress to support
business/financial commitments. Global postal budget totaled $390 million.
. Pioneered the first Postal Best Practices Database identifying 64 "best
of breed" postal practices.
. Delivered $45 million in postal savings/cost avoidance over ten years.
. Successfully lobbied the U.S. Postal Service to modify the Nominal Rate
rule allowing marketing greater leeway in promoting subscription offers.
. Reduced overhead 50% by reengineering business practices.
. Effectively lobbied Congress to eliminate a proposed three-year
moratorium on new Pharmaceutical (DTC) advertising. Valued at $16-$24
million annually.
. Developed a U.S. Postal Service training awareness program that reduced
customer service complaints at Weekly Reader Corp. by 60%.
Associate Director, U.S. Postal & Logistics (1999-2001)
Directed day-to-day postal and logistics operations ensuring regulatory
compliance, promoted process efficiencies, and implemented cost savings and
cost avoidance measures. U.S. postal and logistics budget totaled $165
million.
. Modified U.S. Postal Service regulations regarding Book mailings
resulting in new revenue streams and reduced costs.
. Provided over $6 million in savings by negotiating a service agreement
with the U.S. Postal Service and redesigning return practices.
. Renegotiated 3PL contracts generating $500 thousand in annual savings.
. Concept tested selling magazine subscriptions in U.S. Postal lobbies.
. Reduced overhead 50% by automating system processes.
R. CRAIG CECERE Page 2
Associate Director, Inventory Management (1997-1999)
Managed inventory planning, control, and financial functions across 10
distribution sites covering 80,000+ SKUs. Total inventory value in excess
of $400 million.
. Centralized product-planning function for all marketing channels
resulting in improved efficiencies and greater cost containment.
. Generated $8 million in revenue remaindering excess inventory.
. Developed and implemented a "multi-bite" order/procurement methodology
resulting in cost savings of $2 million annually.
. Donated excess inventory garnering over $1 million in tax benefits.
. Reduced storage fees by $500 thousand annually by destroying unusable
components.
CAREER PROGRESSION
Manager, Customer Services Support (1994 - 1997)
Cost Manager, Operations Finance (1992 - 1994)
Assistant Manager, Magazine Operations (1989 - 1992)
Assistant Manager, IT Plans & Controls (1985 -1989)
Data Center Capacity Planning Analyst - Developed, tested, and implemented
RDA's first disaster recovery plan (1984-1985)
Data Center Operations Scheduler (1982-1984)
Electronic Printing Coordinator (1981-1982)
INDUSTRY ASSOCIATION AFFILIATIONS
Continuity Shippers Association, Board Member and President (2005 - 2010)
Mailers Council, Board Secretary and Treasurer (2005 - 2010)
Reader's Digest Partners for Sight Foundation, Board Member/Asst. Treasurer
(2003 - Present)
PostCom, Board Member (2010)
Memberships: Direct Marketing Association, Magazine Publishers of America.
EDUCATION BACKGROUND
MBA-Finance,
PACE University - Lubin School of Business, White Plains, NY, 1997
Bachelor of Science, Business Mgmt./Accounting
SUNY College of Technology, Utica, NY, Cum Laude, 1981
Associate of Science, Business Mgmt./Accounting
Westchester Community College, Valhalla, NY, 1979
OTHER INFORMATION
New York State Notary
Omicron Delta Epsilon member - International Honor Society in Economics
Alpha Beta Gamma member - National Business Honor Society