Manager Management
Resume:
JEANETTE GEISBAUER
Gadient Way
***********@*******.*** Stillwater,
MN 55082
SUMMARY
Talented marketing professional skilled in brand management, project
management, community development, graphic design, and communications.
PROFESSIONAL EXPERIENCE
Marketing Communications Specialist, Bremer Bank, Saint Paul, MN, September
2006 - present
. Project management - Managed all phases of company wide campaigns;
from initial planning and budgeting, to campaign design, program
implementation and final results.
o Developed communications for print and radio advertising, social
media and marketing collateral.
o Managed partner relationships to ensure consistency and full
utilization across all parties.
o Coordinated fundraising events and volunteer opportunities for
employees.
o Led cause marketing campaign, Taking Action Against Hunger,
raising awareness and funds for a nonprofit organization. The
campaigns raised more than $600,000 in five years.
. Brand management - Participated on the logo refinement and conversion
project team. Created an implementation process, revised brand
standards, developed writing standards and updated collateral
standards. Redesigned stationery, business cards, and company
Microsoft Office templates. Created an online resource center for logo
and brand updates throughout the conversion project.
. Trade show event manager - Developed trade show strategies for
multiple business lines. Strategies include the creation of direct
marketing programs before and after trade shows, coordination of event
promotional items, and the development of sales and marketing
collateral.
. Sponsorship management - Managed sponsorships throughout the Twin
Cities region. Responsible for maximizing company sponsorship
investment and visibility through advertising, collateral, internal
and external communications, promotional items and volunteer
opportunities.
. Direct mail - Managed creative design, content, RFP's, printing,
distribution and program results.
. Collateral and inventory manager - Managed the design of new
collateral and an online warehouse management system including the
utilization and design of items for digital print technologies.
. Mortgage marketing manager - Worked with loan officers to find
innovative and creative ways to fulfill the business line marketing
needs. Created electronic messaging options, sales materials, sales
kits, and 1-to-1 marketing collateral.
. Search Engine Optimization - Created a strategy, developed program
goals and measured results over a specific period of time.
. Content Management system specialist - Created, updated and approved
content for postings for various business lines across the company.
. Directory advertising - Managed directory advertising initiatives and
created strategies based on marketing objectives. Reduced expenses by
nearly $200,000 over three years.
. Point of Sale management - Created program strategy blueprints for
designers, coordinated printing and the distribution of materials to
more than 100 locations.
. Vendor management - Managed marketing preferred vendor database and
performed annual vendor risk assessments.
. Graphic design - Created banners, yard signs, flyers, brochures,
internal newsletters, email communications, ads for publications and
programs, t-shirts and Website design.
Financial Analyst, Bremer Bank, Minneapolis, MN, April 2005 - September
2006
. Managed the board of director's financial overview.
. Maintained branch financial reports and sent monthly analysis reports
to executives and managers.
. Educated managers on how to read and understand financial reports and
identify key areas that had direct impacts on net income.
. Analyzed asset liability and fixed asset reporting.
Senior Revenue Accountant, Carlson Marketing Group, Plymouth, MN, February
2003 - March 2005
. Interpret pricing structures to protect program profitability.
. Created profit and loss statements and client invoice packages for
large, complex travel and event programs.
. Traveled onsite for event operations, supplier management and direct
client interaction.
. Managed client relationships and supervised the internal client teams.
. Performed internal department audits on profit and loss statements.
. Created department procedural manuals.
Personal Banker, Americana Community Bank, Minnetonka, MN, September 2002 -
February 2003
AWARDS
. 2010 Community Partner Award - Received from the Corporate
Volunteerism Council and recognized for community partnership through
the Taking Action Against Hunger campaign
. 2008 Best of Bremer Nominee
COMMUNITY INVOLVEMENT
. Catholic Charities/Dorothy Day Center volunteer, 2010 - present
. Second Harvest Heartland volunteer, 2007 - present
. Susan G. Komen Twin Cities Race for the Cure volunteer, 2007 - present
. Uptown Art Fair volunteer, 2007 - present
. Muscular Dystrophy Association summer camp volunteer, 2008 - present
. Muscular Dystrophy Association Stride n' Ride volunteer, 2009 -
present
COMPUTER SKILLS
PC and Macintosh proficient, Microsoft Suite skilled, QuarkXpress, Adobe
Illustrator, Adobe InDesign, and MFIC/Walletshare
EDUCATION
Augsburg College - Minneapolis, MN
. Bachelor of Arts, Business Administration specializing in Marketing
. Management Information Systems emphasis
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