Manager Content

Tina Tran

**** *. ***** **** ******

Mesa, AZ ***02

Cell Phone 602-***-****

SUMMARY: Internet and media professional with a proven record of growing

audience and successfully performing against aggressive site Key

Performance Indicators; Extensive experience in managing editorial,

marketing and community teams and Web site operations.

PROFESSIONAL EXPERIENCE

Editorial and Community Manager

2007 to present

EmpowHer.com

. Research, conceptualize and inform content and community

products/features and prioritize and champion within Company Roadmap.

Familiar with Product Requirements documentation, product phases and

monitoring and tracking products against goals;

. Develop and implement content/product partnerships;

. Direct Content Strategy, Editorial Policy and shape overall Editorial

Voice for Web site and individual content channels; Manage annual

Editorial Calendar; Hire and manage global, virtual team of writers

and guides; Establish writer compensation within budgetary guidelines;

Recruit high-profile guest columnists;

. Develop search engine optimization and social networking campaigns and

client promotion campaigns for site channels; Track progress/success

using google analytics and Omniture;

. Coach writers on content production and delivery, effective online

promotion and best SEO/SEM practices in conjunction with company

marketing and audience campaigns;

News and Operations Manager/Editor 2000-2007

azfamily.com - KTVK

. Work with high-level station Management in implementing new Marketing

technologies including SMS messaging, ring tones and other products.

Responsible for deployment and integration of content, community and

marketing products from testing to live stage;

. Enterprise, plan, execute and track numerous Online content products

in conjunction with station's News, Sales, Marketing and Technology

departments generating more interactivity and site exposure;

. Supervise editorial staff in daily production of site; work closely

with newsroom and high-profile newsroom talent.

. Oversee implementation of major site redesign for several sections

considering Graphics, Photos, Content and Advertising layout.

. Negotiate contracts with Content and Graphic providers (Associated

Press, the Tribune Company, etc.) working within budgetary guidelines.

Reporter and Columnist

1997- 1999

Daily News Sun

. Cover politics beats for daily newspaper.

. Author weekly column.

. Receive Associated Press and Arizona Newspaper Association Awards.

EDUCATION

Arizona State University

. Bachelor of Arts, English

. Bachelor of Arts, Anthropology

. Course work in programming and graphics programs.

SKILLS

. Knowledge of Spanish

. Solid working relationships with various media outlets including

television networks, newspapers, national and international content

and graphics providers, public relations and advertising firms and

arts organizations.

. HTML, Flash, PhotoShop, Elements, FrontPage, FTP, AvStar, INews,

MicroVideoCapture, BTV Pro, MS Windows 95/98, MS Office 2000, Firefox,

Dreamweaver, Excel, Omniture, Drupal, google analytics, google

adwords, google trends, Sitemeter, Constant Contact, MailChimp,

SurveyMonkey, Task Pro, Kayako, JIRA, numerous Social Networking

applications including Facebook, Twitter and Stumble Upon.

. Research, writing, online production and travel photography.

Contact this candidate