Lisa L. Narter

**** ********* ***** ******, *** Vegas, Nevada 89183

Cellular 702-***-**** • Residential 702-***-**** • abkue0@r.postjobfree.com

EXPERIENCE

*/** – Present Freelance Marketing Consultant – Self Employed, Las Vegas, NV

• Perform all marketing-related duties as requested by the clients.

• Past projects: marketing start-up launch, research, competitive analysis, direct

marketing,

print production, managing a call center, proposal reviewing/editing, and strategy.

5/06 – 12/06 Marketing Manager, Print Production – Credit One Bank, Las Vegas, NV

• Managed creative, print production and mailing of over 120 million mail

pieces annually.

• Analyzed direct mail campaign results to determine future direction.

• Assisted the Vice President of Product Development with R&D.

• Evaluated creative designs and refined direction.

• Maintained brand standards.

• Conceptualized and proofed offer letters to differentiated segments.

• Performed data checks to ensure data integrity.

Reduced production expenses by 20% through aggressive vendor

negotiations.

5/04 – 5/06 Direct Marketing Coordinator - Harrah’s Entertainment, Southern Nevada

Region, Las Vegas, NV

• Managed creative, print production and mailing of over 15 million mail pieces

annually for seven gaming/lodging properties.

• Designed, wrote copy for, and executed e-mail campaigns.

• Maintained brand standards for seven distinct properties.

• Conceptualized and proofed relationship-building letters to highly

differentiated segments.

• Performed data checks to ensure data integrity.

• Trained new employees and assigned work loads as necessary.

Spearheaded cost-reduction initiatives that decreased production expenses

by 30% through aggressive vendor negotiations.

9/03 – 5/04 Regional Director of Strategic Marketing - Southern Nevada Environmental,

Las Vegas, NV

• Orchestrated marketing efforts in Nevada, Arizona and California.

• Wrote copy for, designed, and executed direct mailings.

• Conducted market research, and performed competitive analysis.

• Devised and implemented marketing plans.

• Responsible for brand development and positioning.

• Managed advertising, creative, copywriting, print, mailing and website

vendors.

Increased ROI by implementing targeted marketing strategies and utilizing

bulk mail.

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8/02 – 9/03 Marketing Consultant - Everything Computers & Communications, Gulfport,

MS

• Crafted direct mail pieces.

• Analyzed existing marketing plan and made recommendations.

• Devised strategies to increase market share.

Devised targeted marketing strategies to improve ROI.

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7/02 – 5/03 Assistant Manager, Media Relations - Harrison County Tourism Commission,

Gulfport, MS

• Provided creative and strategic input on collateral materials and advertising.

• Assisted marketing partners with their marketing plans.

• Wrote copy for media correspondences and website.

• Built and maintained key media relationships.

• Assisted with familiarization trips.

• Maintained media library.

• Supervised interns.

Increased media submissions through thank you letter campaign.

EDUCATION

5/01 M.B.A., Marketing - University of Colorado, Denver, CO

12/98 B.A., Psychology - University of Colorado, Denver, CO

6/04 – 3/05 Cognos, Offers, Marketing the Harrah’s Way, Excellence in Supervision -

Harrah’s Entertainment

COMPUTER PROFICIENCIES

PC Software:

Word, Excel, PowerPoint, Outlook, Project, Access, Acrobat, FrontPage

Mac Software:

Word, Excel, PowerPoint, Now Contact

HARRAH’S ENTERTAINMENT PROFICIENCY EXAMINATIONS

Successfully passed the following competency exams:

SuperLap (supervisor), ManagerLap (manager), SeniorLap (senior executive)

REFERENCES Available upon request

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