Sales Manager

STEPHEN H. FANTUS

**** ****** ******** 760-***-****

Carlsbad, CA 92009 ***********@*****.***

SALES EXECUTIVE ~ CONSUMER PRODUCTS

Successful sales management professional with extensive experience in the

consumer products industry. Areas of expertise include:

. Strong CPG Industry career path with large organizations that include the

Rayovac Corporation and Johnson & Johnson, and smaller companies that

include WD-40 Company and California Scents.

. Managing direct, independent and brokered sales organizations ranging in

size from a region to the entire U.S. in both structured and

entrepreneurial business formats.

. Proven track record of consistently exceeding sales targets, introducing

new products, expanding distribution channels and developing private

label businesses.

. Sales management experience with virtually all trade classes selling

consumer products including grocery, mass merchandisers, drug, value

discount, warehouse club and distributors.

. National account experience with leading retailers such as Wal-Mart,

Kmart, Target, Walgreens, Rite Aid, Dollar General, Kroger, Safeway, Food

Lion, Super Value, Winn Dixie and Publix.

. Structuring the sales organization to effectively manage a consolidating

retail and broker environment.

. Proficient in sales management of National accounts - Professional

attitude and committed to excellence.

KEY ACCOMPLISHMENTS AND SKILLS

. Successfully integrated acquired business and assumed new/expanded roles

in each new company.

. Experience in building and developing high-performance sales teams.

Created new position descriptions throughout my career. Helped mentor

many of my direct reports that resulted in promotions to greater areas of

responsibility.

. Helped develop many account-specific promotions and new items that have

taken hold in the marketplace.

. Cross-functional approach in managing critical areas of the business.

Member of many management teams that included individuals from sales,

marketing, supply chain, finance and R&D.

. Experienced in successfully introducing new business segments and

facilitating its growth. Examples include introducing private label

household products to many key accounts, establishing new business in the

Puerto Rico market and taking new products developed internally to all

managed accounts nationally.

PROFESSIONAL EXPERIENCE

CALIFORNIA SCENTS, Irvine, CA. 2008 - 2009

(Manufacturer of Air Fresheners)

Director of Sales

Responsible for the Mass Merchandiser and Warehouse Club businesses for the

company, as well as responsibility for the Grocery business from Maine to

Florida. This position included the management of Independent Sales Reps

and brokers positioned against portions of the business. This was a new

position where the focus is on new business development as well as national

account management. I was a member of the Senior Sales Management Team

plus was involved as a mentor to individuals within the company.

STEPHEN H. FANTUS Page Two

WD-40 COMPANY, San Diego, CA. 1990 - 2007

(Marketer of Consumer Products)

Vice President of Mass & Drug Sales (WD-40 Company) 2006 - 2007

Responsible for the Mass Merchandiser and Drug businesses for the total

U.S., with volume responsibility of $48M. Supervised two National Account

Sales Managers and a Sales Support Manager for Nielsen Applications, Wal-

Mart Retail Link, etc., and other sales support functions. This position

required working closely with all levels of WD-40 corporate management

internally and across departments (sales, marketing, supply chain, IT and

finance), attending many key account sales calls, conducting sales meetings

and attending monthly senior management meetings.

. Created a "Wal-Mart Team" that integrated all sales and sales analysis

functions resulting in increased sales and productivity for this key

retailer. This focus resulted in improving in stock conditions and

service levels, exceeding sales plans and securing significant new

distribution/promotional support.

. Introduced new "account-specific" products to market by collaborating

with the key retailers in the mass/drug group and with internal WD-40

departments. One of these products was chosen to be the Wal-Mart

hardware department Volume Producing Item (VPI) for all of 2007.

. Developed a drug channel trade sales and marketing approach to penetrate

this trade class, using a combination of sales goals, P&L analysis and

key performance measures.

. Hired a retail merchandising company to service the Wal-Mart

Supercenters, where they exceeded performance metrics and guidelines for

success which included selling displays, increasing instock conditions

and merchandising products into secondary locations.

Vice President of Grocery Sales (WD-40 Company) 2004 - 2006

Responsible for the Grocery businesses for the total U.S., with volume

responsibility of $40M. Supervised a Director of Grocery Operations, four

Regional Sales Managers and our network of Grocery brokers across the

country. Grocery brokers managed included Crossmark, Advantage and key

independent broker organizations.

. Developed and implemented a national broker coverage plan to maximize

grocery channel sales and distribution objectives. I also re-deployed

the company's regional broker manager staff to adjust to changes in the

marketplace. These initiatives resulted in over $250K in cost savings

and created a more focused approach to National account management of the

large grocery retailers.

. Effectively positioned and allocated financial resources against areas of

opportunity, resulting in achievement of overall sales objectives.

. Achieved distribution goals on new product introductions in the grocery

channel while effectively managing the P&L.

Director of Strategic National Accounts (WD-40 Company) 2001 - 2004

Responsible for the sales and management of National Accounts for all

product lines, including the products acquired from Global Household Brands

in 2001. Accounts under my direction included Wal-Mart, Kmart, Target,

Dollar General, Family Dollar, CVS and Rite Aid. Sales volume

responsibility was $30M. This position also supervised a National Account

Sales Manager.

. Successfully integrated the Global Household Brands product lines (2000

Flushes, X-14 and Carpet Fresh) with the WD-40 Company's product

portfolio in the Strategic sales group, after the WD-40 Company acquired

Global Household Brands.

. Introduced and expanded distribution of newly-acquired products into

National accounts (Wal-Mart, Kmart, Target, Dollar General, etc)

achieving sales revenue of $25M.

STEPHEN H. FANTUS Page Three

Director of Sales -Eastern U.S. (Global Household Brands) 1998 - 2001

This position was responsible for over $30M in sales volume, covering the

Eastern half of the United States, which included thirty-five food broker

organizations. Personally responsible for managing Kmart, CVS and Rite Aid

at the headquarter level, and also directly involved in managing and

developing business in Puerto Rico. In addition to the branded lines

purchased from Block Household Products, we also developed a significant

private label business on various household products. I Directly supervised

two Regional Sales Managers.

. Actively involved in creating a corporate infrastructure to manage the

business acquired from Block Household Products. Hired grocery brokers

and Regional Sales Managers to oversee the geography and account base.

Helped develop sales policies and procedures for the new company. Sales

results exceeded plan each year while developing and refining the sales

infrastructure.

. Successfully introduced private label household products into numerous

key retailers, which helped launch an incremental business segment.

. Introduced Global Household Brands products into the Puerto Rico

marketplace, creating over $1M in sales volume.

Eastern Region Manager (Block Household Products) 1995 - 1998

Supervised three Divisional Sales Managers responsible for over $30M in

sales volume. Geographic responsibility covered the Eastern half of the

United States. Personally responsible for managing the New York market and

the Kmart headquarter account.

Northeast Division Manager (Block Household Products) 1990 - 1995

Responsible for sales and management of an eleven state Northeast division

overseeing major food brokers, a regional hardware rep organization and

select "house" accounts including the Kmart headquarter account.

ADDITIONAL EXPERIENCE

POWER PLUS OF AMERICA, INC., Lawrenceville, GA

Regional Sales Manager - Northeast

RAYOVAC CORPORATION, Madison, WI

Regional Sales Manager - Northeast

Area Sales Manager - Midwest

JOHNSON & JOHNSON BABY PRODUCTS COMPANY, Skillman, NJ

Key Account Manager/Sales Trainer

Territory Manager

EDUCATION

BA, Marketing and Psychology - North Central College, Naperville, IL

PROFESSIONAL DEVELOPMENT

Computer literate with MS Office

A.C. Nielsen Applications Account Point-of-Sale Programs

(Wal-Mart Retail Link, Kmart Workbench, Target Partners On Line)

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