Quality Control Real Estate

Award-winning veteran copywriter seeks role with an ambitious Chicago area

advertising/marketing agency or in-house department.

Skill Set

Writing to all forms of advertising and marketing, including

interactive, print, long- and short-form collateral, TV, radio, viral

video and point-of-sale for B2B and consumer audiences. Also

experienced in technical, marcomm and PR writing.

Education

University of Iowa, Iowa City, 1991. B.A., English Literature and

Writing. Honors in English and Latin.

Career History

UMarketing, Lombard, IL, February 2008 - Present

Senior Copy Supervisor

Direct all copy and concept responsibilities in a growing creative

department during a period of new business acquisition.

. Provide leadership for a group of enthusiastic creative talent

creating Web, direct mail, print and video

. Ideate, design and present operational concepts including rewards

programs, offers, premiums and incentives

. Serve as sole copy resource for diverse clientele including

Webloyalty, FNBO, Wells Fargo and Disney, among others

. Manage workflow and quality control across three agency offices,

accommodating divergent styles and priorities

. Produced over a dozen successive control-busting DM packages in

nine months for a single client

LM Squared, Northbrook, IL, July 2006 - September 2007

ACD Copywriter

Assumed leadership role as top agency writer, reporting to creative

partner for exclusive North Shore advertising boutique.

. Supervised junior writer and collaborated with designers to create

stand-out work across multiple audiences and channels

. Quickly delivered quality print, Web, direct mail and collateral

for a crowded and noisy real estate marketplace

. Became the go-to resource for fast, innovative creative insight and

practical execution

. Spearheaded successful brand reinvention of the Lettuce Entertain

You loyalty rewards program

New Control, Chicago, IL, March 2005 - July 2006

Senior Copywriter

Provided lead copy and creative direction for two creative teams

working on top-tier direct marketing initiatives.

. Responsible for fast-turnaround DM copy to four designers for

clients such as Oracle, Visa and 13 signatory banks

. Led multiple ground-up branding campaigns that helped grow the

agency's clientele

Discover Financial Services, Riverwoods, IL, January 2004 - March 2005

Copywriter

Served as a key player of an in-house creative team, delivering in

multiple channels for all internal clients.

. Wrote diverse and engaging creative for cardmembers and merchants

while adhering to strict branding guidelines

. Created key messaging behind the launch of Discover Network, a

critical merchant-facing campaign

. Led key communications efforts including the pitch that won our

first third-party issuing partner (Walmart)

Clarke Advertising, Sarasota, FL, March 2002 - December 2003

Copywriter

Led a wide variety of accounts ranging from restaurants to pleasure

craft to home building products.

. Collaborated with art directors from concept to completion to

deliver superior print, radio, TV, Web and collateral work

. Won national Silver Addy Award for Tervis.com, plus local and

district Addy Awards in other categories

DDB Worldwide, Chicago, IL, February 1998 - March 2002

Client Communications

Assumed virtually unsupervised AE-level account position for recently-

won McDonald's Corporation business.

. Acted as primary liaison between DDB, client and nearly 100 local

and national agencies

. Researched and reported on local and national competitive trends,

including exhaustive monthly reports for top executives

. Built and maintained the first online catalog of TV and radio

creative for the nationwide advertising network

Portfolio

http://tinyurl.com/lindich

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