Sales Marketing

David M. McDonald

**** **** ******

Lubbock, Texas 79407

HM 806-***-**** Cell 806-***-****

abkst7@r.postjobfree.com

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Professional Experience

United Marketing Research/UMS Inc. Lubbock, Texas

Director of Research Operations (1996 to November 2009)

Oversaw all operations for UMR, including account management,

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project management, staff and administrative duties, and sales.

2 Prospecting efforts resulted in developing long-term relationships

with loyal local and national clients for over 15 years.

Managed projects for a wide variety of clients covering many types of

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research, including political, legal, advertising effectiveness, customer

satisfaction, medical/healthcare, business-to-business, and technical.

Managed most types of research methodologies including telephone data

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collection, focus group recruiting and hosting, intercepts, store audits,

mystery shopping, IDIs, and mail-out research.

Consulted with clients on research methodologies, questionnaire design,

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and project administration

Oversaw all hiring, training, and managing a staff of 50-70 interviewers.

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Hired, trained and worked closely with all supervisory staff.

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Trained supervisors to successfully run research projects, from

beginning to end; including interviewer management, project quality

control, reporting, time management, and completion.

Developed training materials, and policies and procedures manuals for

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interviewers and supervisors.

United Marketing Research/UMS Inc. Lubbock, Texas

Sales and Marketing Director (1994 - 1996)

Developed and directed all sales and marketing efforts for UMR

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Increased sales revenues within the first year using direct marketing

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campaigns to reach new clients, and successfully renegotiated new

pricing structures with key accounts.

1 Created project proposals for various types of market research

including quantitative and qualitative data collection.

Education and Training

Texas Tech University, B.B.A., Marketing, 1993

CATI software: ACS Query 4.3/4.4/4.5/XM, WinQuery

Member Marketing Research Association

References available upon request

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