Laurie A. Trotta
Home Phone: 508-***-****
Sturbridge, MA 01566
Mobile Phone: 508-***-****
************@*****.***
Seasoned convenience franchise sales executive with proven track record in
franchising and multi-unit store operations. Skilled at driving high sales
performance, P&L management, strategic planning, and business development.
KEY STRENGTHS
Franchise Sales; Monitored franchise fee income budgets for New England
Region.
Complete performance measurements as required and maintains consistent high
standards.
Leadership/Talent Management; Goal-driven leader who maintains a productive
climate and confidently motivates, mobilizes, and coaches employees to meet
high performance standards and develop for future growth. Objectively
assesses the skills and abilities of others and empathically delegates
projects in a way that encourages individual and team development.
Managing Multiple Priorities/Adaptability; Flexible team player that
thrives in environments requiring ability to effectively prioritize and
juggle multiple concurrent projects. Responds artfully and effectively to
the requirements and realities of the presenting situation.
Interpersonal Abilities/Teamwork; Proven relationship-builder with
unsurpassed interpersonal skills. A resourceful team player who excels at
building trusting relationships with customers and colleagues.
Problem-Solving/Decision Making; Innovative problem-solver who can generate
workable solutions and resolve challenge deductive reasoning ability. A
balanced decision maker who calculates risks carefully
Professional Profile; Dedicated professional with a very strong work ethic
and desire to be the best at what she does. Highly regard for her talent,
leadership, and good humor.
SIGNIFICANT ACCOMPLISHMENTS
Franchise fees; Total dollars achieved in franchise fee from 1998 through
2009 $12,571,780.00.
Acquisition/Conversations; Acquisition of a convenience retail/petroleum
chain consisting of one hundred and thirty two stores franchised with in a
two year period of time.
Workforce Planning; Workforce Planning Program for Franchise. The program
allowed the franchisees to: reduce turnover and associated labor costs,
identify and prepare leaders and managers for multi-unit growth,
Customer Service Improvement Analyzed customer activity and sales in retail
stores and implemented policies to improve customer service by reducing
wait time at register checkout
Financial Management Training; Financial management training for
Franchisees to help them better understands how to manage their profit and
loss statements to enhance bottom line profits.
New Franchise Agreement; Implemented the roll out of new company franchise
agreement to 250 stores.
PROFESSIONAL EXPERIENCE
7-Eleven, Inc 1992-2009
Franchise Sales Manager (1998-2009)
Establish franchise fees for New England Region for 250 convenience stores
and gas locations. Ensure performance standards are within company guide
lines.
Complete all franchise documentation and agreements.
Schedule franchise training,
Review store readiness for changeover.
District Manager/Field Consultant (1992-1998)
Responsibilities included the daily operation and merchandising of 20
convenience stores and gas locations in New England Market.
Responsible to promote change and improve profitability, working with
franchisees.
Cumberland Farms
District Manager/Area Sales Manager (1983-1991)
Total P & L responsibility for up to twenty convenient stores which
included interviewing and hiring Store Managers, store and gas sales,
inventory control, customer service, merchandising and ordering.
Trained newly promoted Area Sales Managers
Interacting with Direct Store Delivery vendors with product merchandising
and ordering.
EDUCATION
Putnam High School
COMPUTER SKILLS
Microsoft Office
Oracle
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