Company Consultant

Paul Tapi

***** ****** *****, ***********, **** *4026

440-***-**** paul@*********@*****.***

Homepage: http://www.railbirdtv.com/paul_tapie/paul_tapie.html

PROFILE

Multi-talented Creative Director whose skills set includes being an award-

winning broadcast copywriter and producer as well a being a national voice

over artist for more than 25 years, having started as an Emmy award-winning

TV and radio personality and headlining stand-up comedian/impressionist.

During years as a performer, consulted ad agencies on new campaigns

including new Hoover campaigns for Liggett-Stashower, the launch of Lean

Cuisine for Stouffer's with Wyse Advertising and the launch of the Ruggles

Ice Cream Brand as both copywriter and voice over talent for Marcom.

Campaigns that won multiple awards for the agencies.

EXPERIENCE

Academy Communications, Inc., Cleveland, OH 06/97-present

A full-service integrated marketing communications agency founded in 1997

from former employees of Mills Hall Wallborn Advertising for whom he did a

great deal of voice over work. The clients they retained asked for him to

write the spots for his characters and led to the permanent position as

creative director. An award-winning college radio-TV producer at Ohio

University as was for segments as field reporter on WEWS TV5 (ABC) in

Cleveland. Won two consecutive Emmys for best TV talent in the market

before moving to radio as a drive time personality and back again to TV as

the writer-host of the Ohio Lottery's Emmy award-winning game show Cash

Explosion for 14 years.

. Wrote and produced a series of award-winning radio and TV spots for

nationally known racetrack, Northfield Park using NBC's Must See TV voice

over promo star Steve Mackall from Los Angeles. This campaign lasted more

than 6 years while major stakes events attendance records and handle were

broken. Followed that successful campaign with one that mimicked movie

trailers, hiring other voice over legends in the late great Don LaFontaine

and Hal Douglas.

. Upon that success formed Railbird Productions in 2006 with Academy to

cater to new racinos opening in NY State and was contracted to create grand

opening spots for the new Tioga Downs and Vernon Downs.

. Responsibilities indluded all creative direction, branding, pitching new

business, client presentations, budgeting, hiring outside production

companies including broadcast, 3-D animators, after-effects editors and

graphic designers, casting talent and creating concepts or headlines for

all print, outdoor, direct mail, POP and web-based advertising.

. Branding being a strong suit, created the company slogan/positioner,

Shearer Perfection in Every Bag for Shearer's Snack Foods and Chips, which

has adorned every package and company truck since 1989.

. Created the first TV commercial for the COACH leather furniture

collection and re-branded AirEase HVAC equipment for Lennox International,

their parent company, with a new logo and slogan on a threshold doormat

called, Welcome Home to Comfort for print, outdoor, and direct mail as well

as B2B.

. After a multi-million dollar remodeling, created the slogan, As Close to

Home as it Gets, for radio for Metro Lexus included in TV, print and direct

mail. The owners sold the dealership for a record price and then bought

Stoddard Porsche Audi. Currently writing and producing their ads.

. Most recent campaigns include the branding and slogans for Romanini's

Restaurant and NR&S Personal Injury Lawyers with the slogan, NR&S, No

Reason To Settle For Less. Other national clients have included Aprilaire

humidifiers and central air cleaners, Armstrong Air, Rapid Medical

Research, Advanced Clinical Research, Vantage Health Plan, as well as

regional and local clients Ohio Business Machines, The Carter Lumber

Company, The Famous Supply Company-HVAC distributors, Romanini's

Restaurant, and Rascal House Pizza.

1981-2004

Cash Explosion, The Ohio Lottery's TV game show, TV Host/Writer 1989-2004

WKNR/Cleveland, Morning Drive Time Radio Personality 1991-1994

WNCX-Cleveland, Morning Drive-Time Radio Personality 1985-1988, 1990-91

WGAR- Cleveland, Afternoon and Morning Radio Personality 1981-1985

Rockwell Automation/Reliance Electric, Creative Consultant, 1989-2001

Copywriter and Talent for trade show programs in Orlando, Charlotte,

Houston, and Baltimore.

Mr. Hero Restaurants, Writer, Producer, Talent radio campaign

Ruggles Ice Cream, creative consultant, branding, wrote and produced radio

campaign.

Liggett-Stashhower. Creative Consultant national Hoover Campaign 1990

American Greetings Corp., Create-a-Card, Creative Consultant/Writer/Talent

1992-1994

Cleveland Society of Communicating Arts, Writer/Host of Addy Awards 1987,

1990, 1997

Ohio Oldsmobile Dealers Assoc., Meldrum & Campbell Advertising Creative

Consultant/Copywriter 1987

The Afternoon Exchange, WEWS-TV/ABC, Entertainment Field Reporter and

writer, performer for The Cleveland Comedy Company Specials 1979-1981

EDUCATION

Ohio University, Athens, Ohio BSC Communications, cum laude

Major: Radio -Television Production & Direction Minors: English, Arts,

Sociology

AWARDS

7 Silver Microphone Awards, Northfield Park Racetrack 2000-2003

NATAS Emmy Award / WEWS-TV/ABC - Cash Explosion 1991

NATAS Emmy Award / WEWS-TV/ABC - Cash Explosion 1993

National Dealer Award / Ohio Oldsmobile Dealers Assoc. TV spots 1987

NATAS Emmy Award / Best On-Camera TV Talent.

WEWS-TV/ABC - The Afternoon Exchange 1981

NATAS Emmy Award / Best Entertainment Program

WEWS-TV/ABC - Cleveland Comedy Company Special 1980

NATAS Emmy Award / Best Ensemble Writing

WEWS-TV/ABC - Cleveland Comedy Company Special 1980

NATAS Emmy Award / Best On-Camera TV Talent 1980

PERSONAL

Pop culture writer/examiner for examiner.com/cleveland. Interests:

Developing, writing and performing a new live webcast TV comedy show

featuring his impersonations, called The Faux Show, to debut soon using new

vitrual set technology provided by Tricaster. Stay tuned.

Contact this candidate