Marketing Manager

Ryan Beaman public relations & promotions management

ready for a new chapter Creative thinker with a background in mass media and marketing communications. Relocated back to Columbus with

a desire to utilize skills in the field of marketing and public relations. Proven ability to excel in all stages of the marketing process. Recognized for

building and maintaining quality relationship with clients, vendors, and community partners. Key knowledge and skill areas include:

» Special event management » Team orientation and training » Organization of charitable functions

» Client, customer and media relations » Meeting facilitation » Managing simultaneous promotions for

specialist » Visual design skills: print, web, packaging multiple partners

» Extensive staffing leadership

oh, the places i’ve been

Entercom Communications denver, colorado june 2009 – august 2010

producer & sidekick jamie white mornings

Dynamic team leader hired to work with top-rated Los Angeles radio personality, and develop a radio talk show for Northern California – and

ultimately – syndication. Responsible for communication between talent and clients, maintenance of Web site and nationally-downloaded podcast,

and liaison between corporate management and show staff.

» Implemented launch of Jamie White Mornings brand in the Sacramento, California media market (Arbitron DMA # 27)

» Brainstormed and executed profitable initiatives and programs for multiple Entercom markets

» Traveled between Denver and Sacramento monthly to serve clients and listeners

» Served as media relations agent, receiving coverage in local media, as well as TMZ, The Tyra Banks Show, and Us Magazine

Columbus Radio Group columbus, ohio february 2007 – june 2009

branding copywriter sunny 95 & mix 107.9

As well-established and successful morning show producer, was directed to additionally support radio stations by scripting content for external

marketing campaigns, oversight and implementation of visual brand regulations, and creation of standards and templates for sales

communications.

» Defined branding guidelines for all internal and external marketing

» Developed copy and designed ads for various media to represent and enhance station identity

producer dino & shawn in the morning

Noticed as a multi-tasker plugged into the latest pop culture trends, was promoted by Saga Communications from Des Moines (Arbitron DMA #93)

to Columbus (Arbitron DMA #32) as an innovator for a struggling morning show at their flagship radio property. Charged with transforming a

highly recognized brand into an again well-performing product.

» Established contacts and built relationships with national Public Relations firms and talent agencies

» Maintained communication with local charities, media, and advertising partners

» Integrated new media technologies – including podcasts, facebook, and twitter – into show content and marketing

» Oversaw branding transition from It’s Sunny in the Morning with Dino, Stacy, and Shawn to Dino & Shawn in the Morning

» Produced all aspects of community programming specials: 72 Hour Radiothon for Nationwide Children’s Hospital, Old-Fashioned Radio

Christmas Show

» Responsible for a 30% ratings increase in key demographics (Arbitron)

Des Moines Radio Group des moines, iowa may 2002 – february 2007

events manager

A jack of all trades, was a fluid member of the marketing staff, producing and directing small- and large-scale events from conception to

implementation. Acquired skills and knowledge of staff and schedule management, profit and loss analysis, media relations, and mass marketing.

» Composed proposals and recaps for high-dollar event and promotional sponsorships

» Managed busy event schedule and staff of 25 interns for 6 radio stations

» Generated promotional ideas and creative campaigns for radio stations targeting a wide spectrum of demographics

» Aided with creation and maintenance of interactive Web content

» Assisted with design and implementation of major multi-media advertising campaigns, including TV, radio, print, outdoor, direct mail, and

telemarketing

» Negotiated printing service contracts to best utilize budgets and increase bottom line

» Developed logos and brand identities for: Combat Hunger, Fire in the Sky, Ken & Colleen’s Radiothon for Children’s Miracle Network, and other

station promotions

warm & fuzzy

A few highlights from an active and successful career of almost 10 years:

» Raised over $3 million for charities, including: University of Iowa Children’s Hospital, Nationwide Children’s Hospital, Food Bank of Iowa, Susan

G. Komen Race for the Cure

» Accelerated career track, advancing over 70 markets in a 3-year span

» Member of a team recognized with National Association of Broadcasters’ Crystal Award – the highest honor for community service from the

radio industry

ryan beaman email ********@*****.***

cell 614-***-****

1538 west third avenue

twitter @rjbeaman

columbus, ohio 43212 www. ryanbeaman.com

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