ALICIA BUTTERFIELD
ATLANTA, GA 30324
CELLULAR 404-***-****
abkrvb@r.postjobfree.com
CAREER SUMMARY
History of success in curriculum development, staff leadership, regulatory compliance, and business
growth.
Results-oriented and accomplished professional experienced in overseeing academic affairs and
developing / implementing efficiency improvement measures across core organizational functions.
Strengths in strategic planning, budget management, process evaluation, and program development.
Proven ability to motivate teachers and students toward higher achievement; demonstrated excellence
in the supervision and leadership of subordinates. Dedicated to helping students and professionals reach
their full potential, regardless of learning style. Proficient in Microsoft Office Suite.
CORE COMPETENCIES
Staff/Teacher Training
Employee Management
Instructional Strategies
Creative Marketing
Performance Evaluation
Behavioral Management
Program Development
Team Building
Student Confidentiality
PROFESSIONAL EXCELLENCE
DERMASTART- Master Educator
2009- Present
Provides educational support for cosmetology schools and esthetic schools in the following states,
Georgia, South Carolina and North Carolina. Creates custom training materials and curriculum for each
individual schools depending where they are in the curriculum. Present materials at various trade show
events and speaking or holding classes at key industry functions. Ensure all education and training
activities to provide innovation and results oriented selling tools and techniques for classes and
workshops. Conducting product knowledge and specialized training webinars on a monthly basis.
Extensive marketing of both skin care line Prana Spaceuticals and Clearchoice.
DERMOPHISIOLOGIQUE-National Educaton Director /Account Executive
2008-2010
Developed and translated the training material from Italian to English. Performed online seminars and
workshops for consumer and skin care professionals. Created educational programs for the esthetic
community and created curriculum for esthetic schools. Travel to spas and schools to introduce the new
Italian product line. Directed all trainings in English and translated for the Italian trainer. Conducted
extensive creative marketing avenues such as “ The Doctors TV Show” episode working with CBS
producers to have the treatment demostrated on the show. Provided creative press such as “Daily
Candy” for the skin care line. Responsible for developing and implementing strategic plans to achieve
the goals and objectives of the U.S. Provides sales support in various states across the country. Analyze
and update business and marketing plans, and develop and drive quarterly and annual plans to include
sales, margins, SKUs, concepts, and point of view, and jointly manage the marketing plan communication
with General Manager. Responsible for planning and executing incentives. Ensure that each campaign
is optimized in terms of product flow and mix, price and promotion. Grow existing door business while
strengthening the luxury image of the brand, improving account relationships and account staff
knowledge/appreciation of the brand. Identify and open appropriate new business. Prospect and open
new accounts.
NATURAL BODY SPA- Esthetician/Makeup Artist/Trainer (Float Team)
2007- 2010
Perform total relaxation treatments for clients such as facials and body treatments. Perform medical
grade treatments for results oriented facial treatment. Maintains an accurate and in-depth knowledge of
all aspects of the industry. Mediates problems, organize and set work schedules, create and present
training programs, effectively communicate and enforce company rules and regulation – including
relevant OSHA and HIPAA standards, maintain satisfactory performance standards among all levels of
supervised employees.
EUROPEAN BODY WRAPS-Medical Esthetician/General Manager/Sales Trainer
2005-2007
Responsible for smooth daily operations, management and profitability of the spa. This position was a
"hands-on"management position with an exceptional eye for detail and a passion for the spa industry
and the pursuit of perfection. The Spa Manager provides guidance and coaching to staff to ensure a
positive attainment of goals established by the Spa Director and the company. Promote and sell the spa
services (spa treatments and retail) to maximize spa revenue by means of daily, proactive guest
interaction and specialized promotional events such as welcome meetings, presentations lectures,
workshops etc. Manage all aspects of spa operations, including personnel management, marketing,
financial reporting and analysis.
AMERITON/ARCHSTONE-SMITH-Community Manager/Assistant Manager
2004-2005
Effective stabilizing lease-up and occupancy challenged properties with aggressive marketing
techniques. Supervised a staff of five employees on a 200 unit property, a staff of seven on a 270 unit
property, supervised a staff of eight employees on a 610 unit property and staff of seven employees on a
510 unit property. Expected to have understanding of the competitive market and high standards for
customer service. Prepares and monitors operating budget and reports on status of property such as
variance and occupancy reports.Maintains an accurate and in-depth knowledge of all aspects of the
community, particularly in areas such as rent and pricing information, vacancies, apartment availability,
lease expirations, square footage, etc.Coordinate, conduct and follow-up on orientation, sales, marketing,
management, safety/risk, and customer service training programs. Assist the Director of Training and
Marketing in the development of the training curriculum and education programs. Assist with one-on-one
training at each property site as needed. Responsible for achieving the highest possible NOI through
effective cost control and maximizing revenue. Processes all community invoices. Assists in monitoring
and recording paid invoices into various administrative logbooks.
EDUCATION
Saint Leo University, Atlanta GA 2009- Present BS-
Technology Management
Columbia Southern, Orange Beach,AL 1998-2001 BA- Marketing
Licensed Esthetician, 2005 State of
Georgia -1000 Hour Program
Aveda Institute, Atlanta GA 2004-2005 Science of
Esthiology
International Dermal Institute, Atlanta GA, 2005 Advanced
Esthetics Training