Sales Manager
Resume:
Bernard T. Senita
Port St. Lucie, Florida 34953
abkr2b@r.postjobfree.com
Summary:
Experienced sales professional with twenty years sales and marketing
background with an outstanding record of sales achievement. I am currently
the co-owner of Trinity Lifestyles LLC and presently running the sales
operations for two product lines, Green Tea Botanicals and the MedMemory
Personal Heath Record www.medmemory.com. I am seeking employment because we
are in the process of selling off the marketing rights to the products.
Experience:
Trinity Lifestyles LLC (Green Tea Botanicals) & MedMemory.com
Port St Lucie, Florida
April 2009 to Present
Vice President of Sales & Marketing
I am the co-owner of Trinity Lifestyles LLC and currently running the sales
and marketing operations for two product lines: Green Tea Botanicals and
the MedMemory www.medmemory.com Personal Heath Record. We have had great
success in opening numerous new retail and internet customers. Some of our
new clients include Drugstore.com, Vitacost.com, Vitamin Shoppe,
Dermstore.com and Walgreens. My partners and I are currently seeking a
larger organization to take over the marketing of lines.
Connectyx Technologies Inc.
Palm City, Florida
January 2007 to April 2009
Director of National Accounts
Responsibilities include: The sales and promotion of Connectyx's MRN
Manager and MedFlash. MRN Manager is a denial management strategic workflow
tool that is utilized by Physicians, Hospitals, DME Suppliers, Pharmacies
and other organizations that bill Medicare to speed up the resubmission of
denied medical claims. MedFlash www.med-flash.com is a flash drive based
Personnel Health Record (PHR) that allows the user to load and carry key
medical information with them to be utilized in an emergency or on a
routine medical visit. My MedFlash duties involve obtaining distribution in
chain pharmacies, internet companies and other large national accounts.
Some of the national accounts that I have successfully launched MedFlash in
are The Medicine Shoppe, Drugstore.com, Kroger, Fred Myer, QFC, Snyder
Drug, Kenny Drugs, Smith Drugs, MedJet Assist, MASA, American Medical
Supply, Elderlux, Independence for Life and Life Quality Home Health Care
ScriptRx
West Palm Beach, Florida
March 2005 - June 2006
Sales Executive
Responsible for the development of sales strategies, promotional
literature, sales tracking and sales of ScriptRx's computerized Hospital
Emergency Room Order software program. ScriptRx's ceased promotion of its
software program in June 2006
Bristol-Myers Squibb
Gainesville, Florida,
December 2002 to January 2005
Territory Business Manager
Responsible for the promotion Plavix and Pravachol to high potential
physicians in the Metro Gainesville area. 2004 YTD September rank 1st out
of 32 Florida Territories and 168% YTD March goal attainment. 2003 Tequin
rank 3rd out of 35 Territories in TRx market share. Other products that I
have promoted are: Glucovance, Avapro and Glucophage XR.
Bayer / Amgen - Ventiv Health
Ft. Myers, Florida
September 2001 to January 2003
Professional Sales Representative (Consultant Sales Position)
Responsible for the promotion of Bayer's antibiotics Avelox and Cipro to
high potential physicians, Emergency Rooms and Hospitals in the Ft.Myers to
Naples Area. Promotion of Amgen's IL1 Biologic agent Kineret to key
Rheumatologists in the Jupiter to Hollywood Florida market.
Roche Laboratories
West Palm Beach to Vero Beach, Florida
Medical Representative
January 1997 to June 2001
Responsible for promotion of Roche's portfolio of products to high
potential specialists, primary care and hospital based physicians. Products
promoted included: Ticlid, Corege, Rocephin, Demadex, Xenical and Tamiflu.
Targeted physician audience included: Neurologists, Cardiologists,
Surgeons, Infectious Disease, Endocrinologists, Hospitalists, Emergency
Room Physicians and IM/FP/GPs. Organize and implement physician speaker
programs. Develop and implement local promotional strategies.
Roche Laboratories
West Palm Beach to Vero Beach, Florida
Medical Representative
. Ranked in the Top 10% nationally in variable pay performance.
. Ranked in the Top 10% in Southern Business Operations in total dollar
growth performance in 2000 168% of base goal.
. Special Achievement Award 1999 Top Florida Xenical sales producer -
$650,000.
. Rocephin Milestone Award 1998 Ranked nationally in the top 10% of all
territories in dollar growth.
. Special Achievement Award 1997 Top 3rd party reimbursement territory
in Florida Business Unit.
Rhone-Poulenc Rorer / Fisons Pharmaceuticals
Hollywood to Vero Beach & Daytona Beach, Florida
Sales Representative / Field Flex Manager & Coach
April 1989 to January 1997
Detailing RPR's and Fisons lines of ethical pharmaceutical products to a
select number of key high prescribing physicians. Provide scheduled
coaching to Business Center Representatives on effective targeting and
detailing techniques. Organize local key physician and nurse programs.
Training and supervision of the Centers six flextime sales representatives.
Sales analysis of centers results to budget.
. Recipient of Fisons National Sales Excellence Award - 1991
. Two-time selection to Fisons National Circle of Excellence - 1994 &
1995
. National Top Ten Club selection 1992 *Three-time recipient of Business
Center South Florida Sales Excellence Award - 1991, 1994 & 1995
Bristol-Myers
Evansville, Indiana
September 1986 to March 1989
Supervisor of Forecasting
Duties: Sales tracking and reporting assist Product Managers in development
of annual and 5-year business plan. Sales and Production Forecasting and
reporting of results to set objectives.
Invenex Laboratories
Orlando, Florida
June 1983 to August 1986
Business Analyst
Duties: Market research, sales analysis & tracking, forecasting, and
development of annual and 5-year business plan.
Education:
University of Florida
Gainesville, Florida
Master of Business Administration
April 1983
State University of New York
Brockport, New York
College at Brockport
May 1981
Bachelor of Science
Marketing Major and Minors in Economics and Computer Science
Graduated Cum Laude
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