Brand Development and Management
Resume:
Sandeep Nehe
Hilblestraβe **/ *. Stock, ***** Munich, Bayern, Germany
Mobile: +49-176********, E-mail: *************@*****.***
Date of Birth: 10/08/1987, Gender: Male, Nationality: Indian
Academic Credentials
10/2011 – 06/2014 MSc International Food Business and Consumer Studies
Joint venture - University of Kassel and Fulda University, Kassel, Germany
Grade: 1.6/5.0 (Good)
Master Thesis: “Consumer Responsiveness and Purchasing Behaviour
Towards Sustainability Brands in India (Mumbai) - FMCG Products
Sustainability Branding Development and Management”
06/2006 - 06/2010 BSc Agricultural Sciences
K.K.Wagh College of Agricultural Engineering, Nasik, India
CGPA: 7.7/10 (First Class)
2006 (Year of Pass) Higher Secondary School (HSC) - Science
Maharashtra Board Examination, MH, India
Percentage: 68.67% (First Class)
2004 (Year of Pass) Secondary School Certificate (SSC)
Maharashtra Board Examination, MH, India
Percentage: 77% (First Class)
Work Experience
10/2014 – Present Sales and Marketing Executive
Lycamobile Telecom Germany GmbH, Munich, Bayern, Germany
Manage B2B & B2C sales, Maintain daily sales record, Coordinate
in sales team, New product plan/ offers launches, Manage
promotional and POS activities, Competitor and market analysis,
Build relations with customers and retailers, Handle national and
international customers by communicating in German and English,
Advising in product development and promotions.
08/2013 – 08/2014 Sales and Service Force (Part Time)
Ayurvedic Food Catering Service, Kassel, Hessen, Germany
Deliver information of food menu, Take order, Provide good
customer service, Billing and cash handling, Inventory control,
Team support and event participation, and product promotions.
08/2010 – 02/2011 Training – Production/ Packaging/ Quality Control
ADF Foods Pvt. Ltd., Sinnar, MH, India
Handled production lot, HACCP monitoring, Raw and final
product quality control, Inventory monitoring, Food safety
management, and Packaging quality control and monitoring.
01/2010 – 05/2010 Intern - Market Research
Pravara Agro Bio-Tech, Sangamner, MH, India
Project: brand awareness and satisfaction level- Designed,
conducted and analysed survey of 300 customers.
Analysed competitor brand, new product opportunities and demand
Conducted product testing and monitored the product performance
Resume – Sandeep Nehe, 80636 Munich, Germany, Page: 1
09/2009 – 07/2010 Insurance Marketing Agent (Part Time)
Pancard Club Ltd., Nasik, MH, India
Communicated company insurance and services plan with
customer, organised meetings for new and old customers, managed
down line by timely visiting and motivating, document clearance,
and deal with customer complaints.
Academic Projects, Training and Skills
06/2012 – 02/2013 Master Project: “Colombian Passion Fruit Processing - New Product
Development and Product Management in German market”.
Review: The project was undertaken to strengthen value chain between
Colombian passion fruits and German trade. The new fair trade passion
fruit jam was developed with several sensory and quality evaluation
techniques. The product was tested in German market with existing brand
and analysed its success factors to manage product in German market.
11/2012 – 01/2013 Master Project: “Functional Food Development “
Review: Developed products with functional characteristics. Developed
product design and market design specifications of German lunch meal.
09/11/2012 Training- HACCP (Hazard Analysis and Critical Control Point)
Michel Institute and Fulda University, Fulda, Germany
02/2012 - 03/2012 Training- Marketing and Quality Management of Organic products
DITSL, Witzenhausen, Germany
Theoretical and practical insights in brand management, business
and marketing plan development, product launch, company and
product communication, product packaging and layout,
export/import planning, and German organic food trading.
10/2011 - 01/2012 Training- Sensory and Consumer Science
University of Kassel, Witzenhausen, Germany
Insights of different sensory test methods, practical and theoretical
implementation of tests in quality evaluation, NPD and consumer
insights, protocol and test designing, and statistical data analysis.
10/2008 Certificate Information Technology (MS-CIT), at Mumbai, India
MS Office (Word, Excel STAT, Power Point), SPSS (20.0), Unscrambler
IT skills
(10.2), Adobe Photoshop (8.0)
Language Skills English- fluent (Written, Spoken, Listen)
German- B1 (Written, Spoken, Listen)
Hindi and Marathi (Mother Language), Urdu, Punjabi
Extra Curriculum Activities and Achievement
07/2014 Outstanding Master Thesis of The Year (2014) by Association of
Sustainable Land Use and Food Culture, Witzenhausen, Germany
2008 - 2009 Student representative and Tutor at KKW College of Agri., Nasik, India
Since 2002 Drawing, Player of Cricket, Volley ball, and Chess
Munich, Bayern, Germany, 22/01/2015
Resume – Sandeep Nehe, 80636 Munich, Germany, Page: 2
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