MICK RYNNING

**** ******* ****, ********, ** ****8

Cell Phone: 404-***-**** Email: abkq17@r.postjobfree.com

CEO / PRESIDENT

A results-oriented business executive with proven achievements working for both domestic and international

companies. Experience includes working with both publicly- and privately-held companies, across several industries

and segments (QSR, Fast Casual and Specialty Foods, as well as facilities service and real estate). A personable,

engaging, and motivational leader who inspires team initiative and execution through solid relationship skills and team

development.

AREAS OF EXPERTISE

● Domestic and international business development (both publicly- and privately-owned companies)

● Domestic and international Market Evaluation, Penetration and Expansion Strategies

● Experience working with U.S. Department of Commerce & Trade Bureaus on International Leads Development

● Vision, Mission, Strategic & Tactical Planning (operations and business/franchise development)

● Strategic Relationship Development and Optimization

● Staff & Leadership Development

● Change Management & Continuous Improvement Process

● Re-engineering/Turnaround Planning and Execution

● Mergers, acquisitions and divestitures experience.

PROFESSIONAL EXPERIENCE

Growers Direct Coffee Company, Inc., Berkeley, CA

(Re-organization to turn around both parent company, an importer of specialty coffee, as well as the subsidiary

coffee roasting company, Uncommon Grounds Specialty Coffee, Inc.) – Unable to obtain public or private funding

for company during current national economy.

PRESIDENT & CEO: Recruited by company founder/chairman to “lead us through a re-organization,

and to develop a new strategic plan for company’s future direction.” Conducted initial Strengths, Weaknesses,

Opportunities & Threats (SWOT) Assessment, and confirmed that a re-organization was required at both the

parent company and subsidiary company, as well, e.g., creation of new corporate vision, refinement of corporate

mission statement, and creation of new corporate goals, strategies and tactics. Conducted extensive efforts with

investment banking community to fund new strategic initiatives amidst the backdrop of a national economic

contraction and frozen credit market. Unable to secure either short-term or long-term (“non-toxic” or “dilutive”)

funding needed to execute the company’s new strategic plan and continued corporate operations.

Spicy Pickle Franchising, Denver, CO

FRANCHISE & ACQUISITIONS CONSULTANT: Conducted acquisition due diligence and consultation

for a national restaurant chain on two acquisitions, one a U.S. based restaurant chain, and the other a Canadian

based restaurant chain. Also provided consultation on re-engineered store layouts of acquiring company, as well as

consultation on adding specialty coffee, breakfast and snack dayparts to the acquiring chain’s menu for

implementation system wide.

Ellianos Coffee Company, LLC, Lake City, FL

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(Re-engineered start-up specialty coffee shop franchisor)

PRESIDENT: Recruited by company founder/chairman to “take us to the next level.” Conducted initial

Strengths, Weaknesses, Opportunities & Threats (SWOT) Assessment, and determined that an organizational re-

engineering was required in all company departments, e.g., creation of new corporate vision, refinement of

corporate mission statement, and creation of new corporate goals, strategies and tactics. Worked with corporate

financial analyst to create corporate performance metrics that did not previously exist. Subsequently mentored

corporate directors and supervised the creation of new manuals, toolkits, processes and flowcharts for all corporate

departments. Primary focus of re-engineering was on 1) retaining the current customer base, 2) acquiring new

customers, 3) increasing both customer satisfaction and average check, 4) improving unit revenues and

profitability, 5) creating corporate (systemwide) and departmental performance metrics, and 6) making the

franchise system more attractive to franchsieee prospects. (Extensive additional information available by

“Addendum to Resumé” for interview purposes only.)

Selected Results:

• Increased corporate (franchisor) income by 25.6% for 2007 over 2006

• Increased total systemwide unit sales by an average 9.4% for 2007 over 2006

• Increased total systemwide transaction counts by 3.2% for 2007over 2006

• Increased average systemwide guest check average by 7.3%

• Achieved average comparable same store sales increase of 2.2% for 2007 over 2006

• Reduced average systemwide COGS by 1.1% for 2007 over 2006

Cajun Operating Company, Atlanta, GA

(Owner/Franchisor for Church’s Chicken, a $1B+ QSR fried chicken restaurant company)

DIRECTOR, INTERNATIONAL BUSINESS DEVELOPMENT (promoted from Manager of International and

Domestic Franchise Administration): Responsible for sourcing, qualifying and closing new international

franchise development contracts with potential international franchisees. Developed strategic global vision for

long-term direction of international franchise system. Authored a 5 year global development plan, inclusive of

all target international markets, with projected territory, development and franchise fee revenues and unit

openings by quarter for the entire 5 year cycle. Worked closely with international operations and support team

(Operations, Architecture & Engineering, Marketing, and Research and Development) to align team functions

toward an on-time, successful launch with new international franchisees. Co-authored new franchisee

recruitment brochures and Powerpoint presentations.

Selected Results:

• Recruited a multi-national franchisee for a 40 unit, $800K master franchise development contract

covering the entire Middle East and North Africa.

• Recruited a franchisee for a 300 unit, $9MM master franchise development contract covering the China

markets of Shanghai, Jiangsu, and Zhejiang.

• Recruited franchisees for smaller franchise development contracts in Mauritania, Jordan, St. Croix,

Mexico.

AFC Enterprises, Inc, Atlanta, GA

(Owner/Franchisor for Popeye’s Chicken International, Church’s Chicken International, Cinnabon International,

and Seattle’s Best Coffee International, a $2B+ multi-branded restaurant company)

MANAGER, INTERNATIONAL FRANCHISE ADMINISTRATION: Responsible for international franchise

administration to four subsidiary restaurant brands (Popeyes Chicken & Biscuits, Church’s Chicken, Cinnabon,

and Seattle’s Best Coffee) in support of 1,000+ international franchisees and 3,100 franchised units. Crafted

numerous master franchise agreements, area/country development agreements, unit franchise agreements,

amendments, assignment and assumption agreements, terminations, comfort agreements, and related documents.

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Selected Results:

• Worked with four brand COO’s in the timely crafting of new international franchise contacts, many with

tierred franchise fees and tierred development schedules based on the number and types of units to be

developed.

• Worked with both in-house counsel and outside counsel on the documents and processes leading to the

sale of Cinnabon, Seattle’s Best Coffee to Focus Brands, and Church’s Chicken to Arcapita.

OneSource Franchise Systems, Inc., Atlanta, Ga

(Start-up janitorial and engineering franchisor for $1B+ parent company, OneSource, Inc.)

DUAL ROLE: NATIONAL FRANCHISE MANAGER & SENIOR DISTRICT OPERATIONS MANAGER

NATIONAL FRANCHISE MANAGER: Top-shelf business development, operations management, and

leadership skills proven in the planning, launch execution, and leadership of a ground-floor start-up franchise operation

for a $1 billion corporation. Co-developed national franchise programs including franchise sales, financial systems,

training, operational control systems, and personnel policies. Direct oversight of 27 franchise companies in Georgia

and 22 franchise companies in Florida.

Selected Results:

• Exceeded first year operations revenue goals by 2,142% ($450K versus goal of $21K)

• Exceeded first year franchisee recruitment goals by 245% (27 signed contracts versus goal of 11)

• Increased first year net operating income by 300% ($63K versus goal of $21K)

SENIOR DISTRICT MANAGER: Full operational and P&L responsibility for $15MM statewide building

services operation comprised of 300+ service workers, 27 area and project managers, 2 sales managers, a dozen

subcontractors, and 49 franchise companies.

Selected Results:

• Increased net operating income by 300% and reduced SG&A costs by 37% in the first year.

• Prepared numerous bid proposals on various types of contracts. Won the contract on a $2.5M portfolio

bid for Bank of America properties in Georgia.

• Authored, launched, and supervised a complete operational re-engineering plan.

• Conducted 100% personnel and managerial assessments; analyzed and re-worked all labor, chemical, and

supply line item budgets on 450+ accounts.

• Developed and implemented a new leadership and management program for all sales, operations, and

business managers.

EDUCATION

B.S., Management, Oklahoma City University, Oklahoma, 1983

Certificate, Management 2000 Franchise Business School, Houston, TX 2001

Vass Sales Seminars, Atlanta, Georgia, 2000 to 2002

PROFESSIONAL MEMBERSHIPS & AFFILIATIONS

Executive Board Member, Fast Casual Magazine Executive Alliance

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Board Member, Business Week Magazine Market Advisory Board

Speaker/Educational Panel Member, National Restaurant Association

International Franchise Association

National Coffee Association USA

Specialty Coffee Association

COMPUTER SKILLS

Expert level user of Microsoft products, Lotus Notes, and Act contact management software.

Expert level user of Demographic & Psychographic Target Market Analysis Software

Hands-on ability and management level knowledge of the JD Edwards (AS400) accounting system.

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