Manager Marketing

Audrey Moore

**** ******* ****** ****, ********* City, AL 35010 ? 256-***-**** ?

************@*****.***

Summary

With more than 16 years of experience, Audrey Moore is a skilled marketing

manager, editor, and event planner. She has worked with some of the

nation's leading environmental and civil engineering firms, helping them

develop marketing strategies and successful proposals (including SF330) and

presentations for Federal, municipal and private clients. She is

experienced in coaching staff in marketing and business development;

developing "Win Plans" for pursuits; attending pre-proposal meetings;

conducting competitor and client research and analyses; reviewing RFPs;

developing compliance matrices, production schedules and assignment lists;

facilitating proposal team meetings; identifying and developing winning

themes (i.e., differentiators); working with creative staff on design and

layout; and ensuring proposals are produced with the highest quality, on

time and within budget, designed to win pursuits.

Employment History

National Water Resources Practice Marketing Manager

Brown and Caldwell, Walnut Creek, CA and Atlanta, GA

Responsible for marketing the firm's Water Resources practice internally

and externally. Internal marketing included information sharing and

management through Webinars, conference calls, a quarterly newsletter, and

content development for portals (web based and SharePoint). The purpose was

to educate staff in our practice on our full range of capabilities and

resources, to help them sell to clients. External marketing activities

included planning for national conferences and client workshops; planning

and managing corporate and charitable events; providing overall oversight

for key company pursuits, writing and editing critical proposal sections;

conducting research on clients, competitors, and potential teaming

partners; and developing national and regional marketing materials.

Developed business plan and annual budget for the Water Resources practice

and provided monthly and quarterly budget reports. Served as primary point

of contact for Water Resources information. 7/07 - 09/09

Marketing Consultant / Real Estate Sales

Freelance, CA / Aronov Realty, Montgomery, AL

Provided as-needed consulting services to clients to enhance their

marketing and business development efforts. Worked with individual real

estate agents to develop personal marketing plans, Aronov Realty management

to improve marketing services to agents and improve website, HDR

Engineering to write and edit a winning proposal for a large infrastructure

project, Brown and Caldwell to write and edit sections for a complex

proposal to win program management services in Louisiana, and ADL

Engineering to train an individual to move into a marketing and business

development role. Also served as a real estate agent, marketing homes for

sale. 10/05 - 7/07

Business Development Manager

Malcolm Pirnie, Emeryville, CA

Was responsible for developing name recognition for the firm in select

industry areas, building relationships, identifying leads, and positioning

the firm for new opportunities. Attended pre-proposal meetings, performed

market and client research, served on Boards for several industry

associations, and represented the firm at exhibitions and trade shows.

Provided editing services on technical reports, proposals, and marketing

materials. 10/04 - 9/05

Marketing Director

Shaw E&I, Concord, CA

Provided marketing and business development consulting services for the

Western Region, which included six offices. Worked closely with business

development, technical, and creative services staff to position the company

for projects and write winning proposals for Federal, municipal and private

clients. Performed lead generation, attended pre-proposal meetings,

visited project sites, conducted client analyses, researched competition,

storyboarded presentations, and identified differentiators. Coached

technical staff in business development skills. Supervised a central staff

of eight. 1/04 - 9/04

Marketing Manager

Brown and Caldwell, Walnut Creek, CA

Managed the Walnut Creek marketing department, consisting of a staff of

three. Coached technical staff in relationship marketing skills, developed

a proposal writing training workshop, led proposal kickoff meetings,

performed storyboarding, researched and contacted potential teaming

partners, and developed strategic marketing plans. Wrote non-technical

sections of reports and proposals, edited technical sections, and wrote and

edited marketing materials. Also worked with Corporate Marketing on

branding issues, web sites / portals, company magazine, and other projects.

6/01 - 12/03

Marketing Manager

Jacobs Engineering, Walnut Creek, CA

Served as the regional marketing manager for Northern California.

Developed statements of qualifications (SOQs), proposals, and

presentations. Reorganized department processes and tools. Developed pool

of resources to use during periods of heavy workload. Managed

relationships with outside vendors. 3/00 - 6/01

Marketing Communications Manager

ECWerks, Tampa, FL

Participated in event planning for B2B events and for recruiting events.

Also represented the company at these events. Wrote articles for company

newsletter. Designed all PowerPoint presentations. Wrote press releases

and edited white papers. 3/98 - 11/98

Marketing Coordinator

Montgomery Watson, Walnut Creek, CA and Tampa, FL

Worked with technical staff, graphics designers, and word processors to

develop quality Federal and municipal proposals, ensuring compliance with

RFP criteria. Managed proposal library and databases. Interviewed and

hired permanent and freelance staff. 7/96 - 3/98

Technical Publications Specialist

CH2M Hill, Oakland, CA

Performed technical editing and publication services for large, complex

engineering reports. Worked with external clients to incorporate their

comments. Wrote press releases. Helped develop proposals, SOQs, and

presentations. 6/93 - 7/96

Education

BA, English, Auburn University at Montgomery, Magna cum Laude

Licensed Associate Broker - Real Estate (inactive)

Computer Skills

Microsoft Word, Excel, PowerPoint, Outlook, Adobe Acrobat, InDesign, some

Illustrator and Photoshop, WebEx, Internet Search Engines, Lotus Notes,

Prism, ProClarity

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