KATE POTTER LITZ
**** ********** *** **, ***********, NM 87114 505-***-****
**************@*****.***
OVERVIEW
Extensive experience in Web Marketing, PR, HR, Customer Service and
Broadcast Production
Skilled in client, personnel and vendor relations and negotiations.
Creator of marketing strategies and campaigns; analyst of ROI and social
media traffic.
Accustomed to performing in deadline-driven environments within budget
requirements.
Team player with well-developed written and verbal communication abilities.
Exceptional collaborative and interpersonal skills.
INTERNET MARKETING (2005- Present)
Creator/Owner Naptop.com (Albuquerque, NM)
Implemented custom website; Web administrator
Creator of marketing materials and press releases ( MacWorld and USAirways
magazines)
Manufacturer/inventor of original laptop sleeve; supervised contractors.
Managed incentive programs; Oversaw on-site payment capabilities with
Paypal.
Negotiated with Chinese manufacturers for mass-volume production
opportunities.
Marketing Associate ReliosJewelry.com (Albuquerque, NM)
Keyword marketing campaign implementation and analysis
Website optimization using metrics tracking methods like Google Analytics.
Integration of social networking (Facebook); Creation of Ebay Store.
Key in planning market strategy and brand promotion.
CUSTOMER SERVICE/ HUMAN RESOURCES (2002-2005)
Customer Service Representative Commerce Bank(NJ)
Opened and managed new personal and business accounts; Guided loan
applicants
Resolved customer issues with accounts, ATMs and fees; Recommended products
and services.
Human Resources Team Leader Target Corp.(NJ)
Processed weekly payroll and created schedule for 200+ employees
Recruited, interviewed, trained and mentored top talent; Directly
supervised 7 employees
MEDIA PRODUCTION (1993-2002)
Producer 'The Story of Numbers' (educational film for
PBS)
Managed international film shoot (Australia)
Oversaw selection of local production personnel, casting agent, and
talent.
Hired composer and editor; Supervised post production (NY and LA)
Co-wrote screen adaptation of the book "The Story of Numbers".
Associate Producer McCann Erickson Worldwide (NY)
Produced TV, radio and test spots for national brands (Sprint, Perrier,
J&J, Lysol and Lowes)
Interviewed directors, cast actors and artists; Hired editors and composers
Scheduled and supervised casting and recording sessions; finalized
contracts
Estimated project costs and negotiated budgets
Assistant Producer Warwick Baker O'Neill (NY)
Produced national TV, radio and test spots (Panasonic, Fruit of the Loom,
French's Mustard)
Estimated project costs and negotiated budgets
Supervised casting and voice over recording sessions
Office Manager Alan Ett Music Group (Los Angeles)
Maintained client relations for boutique audio post-production house
Prepared and filed contracts; Wrote press releases
Associate Managing Editor The Daily Targum (Rutgers University's
newspaper)
Created page layouts using QuarkXpress; Wrote headlines and captions for
all stories and photos.
Intern Gordon Elliott Show
Assisted daily talk show production staff in research and selection of
guests
All Girl Productions (Bette Midler)
Reviewed and critiqued scripts for film production company.
EDUCATION
Rutgers University Bachelor of Arts, 1995
Journalism and Sociology double major
French minor
School of Visual Arts, 1998
Avid Video Editing
The Art Institute of Pittsburgh, 2003-2004
Courses in Interior Design
SKILLS
Mac and PC platforms. Software: Word,Excel, PowerPoint, Quickbooks, Adobe
Illustrator, Photoshop, Quark, FileMakerPro, Avid, FinalCut, FinalDraft,
ZenCart, PayPal