K I A E. J E F F E R S O N

*** **** ****** #*** ******, MD 20707 abko01@r.postjobfree.com

Creative communications professional with valuable experience in all aspects of:

Online Content Management Public Relations Creative Writing Event

Planning

EXPERIENCE BET.com Inc. / A Viacom Company

Washington, DC

Online Programming Manager / Interactive Producer

2007– 2010

PROGRAMMING

• Responsible for managing online content for #1 area of the site as it related to BET Networks

programming

• Digital liaison for network programming initiatives resulting in 1M hits weekly for ONTV

section

• Programmed the ONTV section of the homepage www.bet.com for daily promotion of

network shows

• Managed ONTV main page www.bet.com/ontv to promote time sensitive programming

information

• Produced programming schedule online, daily newsletter mentions and display ads for

various show pages

• Trained staff members on how to build and produce content including CMS practices and

procedures

MARKETING

• Established various partnerships (Mattel, UNCF, etc.) for online promotions and new business

opportunities

• Provided marketing efforts to showcase Mattel’s Barbie® collector brand which resulted in

over 100K hits

• Successfully conceptualized and produced interactive content to support BET programming

and web originals

• Coordinated interactive promotions with BET networks through innovative convergence

opportunities

• Blogged about various BET television shows and original web series using pen name “TV

Talker”

• Facilitated live chats with BET fan base and BET talent group

United States Pharmacopeia (USP)

Washington, DC

Communications Specialist, Office of Public Relations

2004 – 2007

• Provided successful public relations for Corporate Communications division

• Developed and implemented external communications activities (media advisories,

releases, newsletters)

• Promoted USP’s services and products (trainings, laboratories, global outreach efforts,

publications, etc.)

• Tracked, monitored and analyzed all media efforts for department data and status reporting

purposes

• Responded to media inquiries and coordinated interview logistics with senior management

• Drafted executive personnel announcements, bios and award submissions

• Managed e-newsroom and media center website content

http://www.usp.org/aboutUSP/media/pressReleases

Discovery Communications, Inc.

Silver Spring, MD

Contract Worker / One Year Term

2003 – 2004

• Key support staff person for Program Publicity Department (Discovery Health) and Talent

Relations Division

• Coordinated program publicity for award-winning Baby Week and Medical Honors Award

Show programming

• Pitched media and secured positive press generation for Discovery Channel events and new

programming efforts

• Provided event logistics (gift bags, event programs, etc.) for Discovery Health Channel

activities

• Managed department communications data (request databases, media clip reports, talent

requests)

• Contributed to department’s creative process by reporting talent, marketing and advertising

trends

Momentum Marketing

Washington, DC

Manager, Marketing & Public Relations

2001-2003

• Successfully headed public relations and marketing activities for agency

• Key liaison for developing and managing local and national accounts

• Conceived, designed and coordinated creative public relations/marketing/advertising and

event activities

• Managed on-site promotional staff and tracked progress of each promotion with weekly

reporting system

-Next-

Kia E. Jefferson Continued

Black Entertainment Television (BET) Networks, Inc.

Washington, DC

Affiliate Marketing Coordinator, Corporate Headquarters

1997-2001

• Provided communications support for DC, LA, Chicago and international offices

• Crafted an array of key messages for advertising use (trade/consumer/product

launches/branding efforts)

• Coordinated local and national promotions (Teen Summit on Tour, Black College Day, Gospel

Fest, etc)

• Managed the Programming Department’s marketing requests as it related to off-air and on-

air promotions

• Worked closely with Programming executives to determine key branding elements for BET

shows and specials

• Administered department’s promotional merchandise and managed ordering and request

processes

• Acted as the key liaison (internal and external) with an array of clients, agencies and

vendors

PA Manufactured Housing Association / PA RV and Camping Association

Camp Hill, PA Communications Coordinator

1994-1997

• Directed positive press generation and event planning for two multi-faceted associations

• Coordinated local and national advertising campaigns, events and tradeshows

• Developed all print collateral and promotional materials (media kits, press releases,

brochures, etc.)

• Provided grassroots marketing strategies to improve image of association(s) and product(s)

Pennsylvania Legislative Correspondents Association

Harrisburg, PA

Correspondent Intern

1993-1994

• Covered local government news for Associated Press (AP) and Gannett News

• Crafted 20+ hard news/feature stories which were distributed by Associated Press and

Gannett News

• Successfully established and maintained news contacts while generating story ideas

• Provided exceptional copy within extremely tight deadlines

MEDIA TRAINING Associated Press

BET Networks, Inc. / A Viacom Company

BET Interactive, Inc. / A Viacom Company

Discovery Communications

Gannett News Service

KTVI-TV, ABC Affiliate

WGAL-TV, NBC Affiliate

WHTM-TV, ABC Affiliate

ON-LINE EXPERIENCE Online Programming Manager/ Interactive Producer, BET.com (CMS)

United States Pharmacopeia (USP) Communications Specialist, Online News Center (VOCUS)

Webinar: Social Media, Marketing and You & Eclipse Your Competition by Leveraging Social

Media

ACCOMPLISHMENTS Mattel, Inc. Collectors Advisory Panel (CAP)

• Successfully pitched the concept of the first sorority collector Barbie® which gained positive

press and sold out

Published Writer (Associated Press, Gannett News Service, BET.com)

• Received byline by respected media outlets which resulted in published (locally and

nationally) articles

• Free-lance Fashion Writer for local Pennsylvania newspaper - The Patriot News

Entertainment Editor, The Lincolnian Newspaper - Lincoln University Lincoln

University, PA

• Reviewed entertainment information and published articles relevant for the section

National Association of Black Journalists (NABJ) Scholar

• Selected among approximately 1,000 students for one of eight internship opportunities

William Eichelberger Creative Writing Award

• Recognized for creative writing abilities and received $1K scholarship

EDUCATION Bachelor of Science Degree / Communications – Lincoln University Lincoln University, PA

1993 Communications Dual University Program / Radio, Television &

Film – Temple University Philadelphia, PA 1992

585 Main Street #443 Laurel, MD 20707 301-***-**** abko01@r.postjobfree.com

Contact this candidate