Marketing Grand Rapids

Tawnya OBJECTIVE

To obtain a challenging and rewarding position with a company that will allow me to use my

Jesswani creative and technical marketing expertise in support of their mission and goals.

PROFESSIONAL EXPERIENCE

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Floorplan Specialist, June 2007 – October 2009

Meijer Corporate Headquarters, Grand Rapids, MI

Responsible for the development and maintenance of store floorplans in the areas of

Cosmetics, HBC, OTC, Pharmacy and Card & Party.

• Maintained a consistent reporting database

• Worked cross-departmentally with various teams corporate wide

• Coordinated project timelines and pre-planning meetings for fixture review

• Facilitated the development & implementation of the HBC Endcap Program

• Practiced strategic decision-making using departmental/corporate direction, key

store space analytics and demographic research

• Designed new & remodel store floorplans to improve the customer shopping

experience, to drive sales and deliver the most up-to-date solutions

Retail Marketing & Merchandising Specialist, September 2006 – July 2007

Open Mind, Rockford, MI

Responsible for the Marketing and Merchandising of the store.

• Store Layout & Visual Merchandising

• Assisted with Promotions & Special Events

• Vendor Communications & Product Ordering

Marketing Coordinator, May 2003 – September 2003

Mecosta County Chamber of Commerce, Big Rapids, MI

Responsible for the Marketing Communications of the 2003 Riverdays Festival.

Developed an online marketing communications plan for the Riverdays Festival

Designed and Produced marketing communications materials & press releases

Assisted with the planning of televised & radio commercials

EDUCATION, TRAINING & AWARDS

Bachelor of Science – Marketing

Ferris State University, Big Rapids, MI

Professional Training & Certification

2010: American Red Cross First Aid/CPR/AED Adult & Child (CPR Infant)

Certification

2009: Facilitating Effective Meetings/Business Writing & Grammar

2008: “FOCUS: Achieving Your Highest Priorities” 2-Day Training

2007: “7 Habits of Highly Effective People” 2-Day Training

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Tawnya

Jesswani

Awards

2003-2004 Order of Omega “Greek Woman of The Year” Award

2003-2004 Dignita’s National Dean’s List

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CAREER HIGHLIGHTS

Marketing Communications Expertise:

• Designed marketing materials and began an online marketing plan for the Big Rapids

Riverdays Festival in 2003, resulting in a 25% increase in attendance.

• Designed new marketing materials for the United Way in 2006, resulting in a cleaner

presentation of such materials.

Public Relations Expertise:

• Organized numerous promotional activities, including the Survivor Program at the Grand

Rapids Susan G. Komen Race For The Cure, attended by over six-thousand walkers,

runners, survivors and volunteers.

• Helped raise over $6,300 for "Thumb's Up For Kids" through co-chairing a Public

Relations Project focusing on awareness of children and families facing terminal or life-

threatening illnesses in the greater thumb area of Michigan.

Non-Profit Expertise:

• Successfully assisting with the coordination of volunteers for the Survivor Tent at the

Grand Rapids Susan G. Komen Race For The Cure since 2007.

• Designed a logo and vision strategy for the Grand Traverse Resort & Spa’s "Impact

Committee"; resulting in taking the first step towards becoming a 501(c)3 non-profit.

PROFESSIONAL AFFILIATIONS

American Marketing Association

National & West Michigan Chapter Member: May 2010 to Present

Grand Rapids Young Professionals (GRYP)

Chapter Member: September 2010 to Present

Susan G. Komen For The Cure

Grand Rapids Affiliate Member: July 2006 to Present

Marketing Committee: July 2010 to Present

Survivor Program Committee: July 2006 to Present

Zeta Tau Alpha Fraternity

Greater Grand Rapids Alumnae Chapter Member: July 2005 to Present

Collegiate Advisor of Membership: May 2010 to Present

VP of Service & E-Marketing/Communications: July 2007 to Present

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