ALEC WOODRUFF
Fitchburg, WI *3711
abkn70@r.postjobfree.com
PROFESSIONAL WORK EXPERIENCE
Oriel STAT-A-MATRIX, Madison, WI
Manager of Seminars May 2009 – July 2010
Marketing Associate & Shipping Manager Oct. 2005 – May 2009
Responsible for the selection, scheduling, and logistics of public training seminars held throughout the
U.S. Accountable for the profitability of the public training revenue stream which is a $1MM business.
Improved processes and efficiencies resulting in increased sales and gross profit despite struggling
economy 79% increase between 2nd quarter 2009 and 2010. Compiled and analyzed monthly web site
performance results for Search Engine Optimization and Pay-Per-Click programs. Responsible for
inventory control and product fulfillment.
• Tracked and analyzed course performance including instructor effectiveness, course materials,
and overall experience.
• Analyzed market demand to effectively place courses and minimize cancelations.
• Resolved customer service issues and implemented procedures to improve overall customer
experience.
• Built strong relationships with students to expand business opportunities.
• With VP of Marketing, built and maintained in-house database of more than 300,000 records.
• Handled all contract negotiation with hotels as well as approval of all invoices to optimize
profitability.
• Updated and maintained ecommerce solution on an ongoing basis. Served as in-house expert.
• Established relationships with outside partners to increase exposure and sales revenue.
• Trained seminar support staff.
• Conducted annual physical inventory count resulting in minimal variance adjustments.
• Managed systems upgrades for shipping software and resolved all technical issues.
• Assisted with marketing projects as assigned.
Messner Landscape, Brooklyn, WI Summer 2005
Lawn Maintenance and Landscape Construction Crew Member
Worked in all aspects of landscape maintenance while stressing safety at all times. Effectively used
various tools to complete the assigned job to ensure customer satisfaction. Experience required strong
interpersonal skills with colleagues and clients and physical resilience.
First Weber Group, Madison, WI Sept. 2003 – Aug. 2004
Administrative Support
Major duties included scheduling showings, appraisals, closings, and inspections with the buyer/seller and
the sales agent. Provided general customer service.
EDUCATION & TRAINING
University of Wisconsin, Madison
B.S. Economics Graduate – Dec. 2008
University of Minnesota
Completed Sophomore Year – May 2006
General knowledge of Lean and Six Sigma Methodologies – 2005 - 2010
Certified Quality Lead Auditor Training – Mar. 2010
REFERENCES
Available upon request