Sales Manager

MARCEL VAN NIEKERK

*** ****** ***, *****, **, ***77 Cell: 209-***-**** E mail: abkn4u@r.postjobfree.com

SALES AND MARKETING MANAGER/DIRECTOR

PROFILE

International Sales and Marketing Manager/Director with over 15 years experience in the Flexible Packaging

Machinery and Systems Industry. Machine sales as a specialty include various forms of horizontal (flow pack) and

vertical (bagging) form, fill and seal machines as well as weighing and labeling equipment. Acknowledged as a

seasoned hard working traveler who possesses the necessary skills in order to effectively combine expertise in new

business development, account management (including Fortune 500 companies), budgeting and P&L management,

strategic planning as well as personnel development and leadership.

Tri lingual – English, Spanish, Dutch.

CORE COMPETENCIES

• Sales and Marketing Management • New Business Development

• P&L Forecasting, Reporting and Management • Team Building and Leadership

• Travel and Territory Management • Customer Relations Management (CRM)

• Application Analysis and Integration • Recruitment and Training

• Strategic Planning • Results Driven

PROFESSIONAL EXPERIENCE

ULMA Packaging Systems, Inc (GA)

ULMA Packaging Systems is a global manufacturer and supplier of automatic packaging machines to the food and non

food industry. The company is head quartered in Spain. The USA subsidiary based in GA no longer exists due to a

recent merger with Harpak Inc.

Divisional Manager Western Division, Tracy, California, USA Jan. 2007 – June 2010

Transferred to the subsidiary in the USA to be responsible for aspects relating to the machine sales, technical service

and P&L management throughout the Western Division (WA, OR, CA, AZ, CO, NV, HI, UT).

• Increased machine sales from $1.0m to $2.5m in 2 years by establishing and servicing new customer

relationships.

• Recruited and supervised Los Angeles based Service Technician and Regional Sales Manager.

• Held full P&L and financial reporting responsibility and constructed and presented annual Sales and

Expenditure forecasts for board approval.

• Revitalized customer awareness by supporting regionally appointed distributors.

• Introduced new hi tech machine product lines and systems by identifying and attending various Trade

Shows (PMA, IPE, IBE, AMI, United Fresh, Pack Expo).

• Improved brand awareness by implementing various successful advertising campaigns.

• Developed important partnerships within the industry (consumables and auxiliary equipment).

ULMA Packaging Systems (Pty) Ltd

ULMA Packaging Systems is a global manufacturer and supplier of automatic packaging machines to the food and non

food industry. The company is head quartered in Spain. The South African subsidiary continues to operate.

Managing Director, South Africa, Johannesburg, South Africa June 1997 – Dec. 2006

Appointed to establish a wholly owned subsidiary in South Africa thereby introducing the company’s product range

of automated packaging systems to the food and non food sector in South Africa and ultimately throughout the

Southern African continent.

• Established, implemented and directed the subsidiary by securing offices in Johannesburg, Cape Town and

Durban as well as appointing the necessary sales, service and administration staff (15 in total).

• Supervised and was eventually responsible for 6 Sales Team members, a Service Manager and 4 Service

Technicians as well as Administrative Staff in 3 locations.

• Prepared and reported typical sales and P&L management information on a monthly basis, thereby

informing the board of directors of the subsidiary’s performance and profitability.

• Initiated a sales and marketing strategy and grew sales from zero to $3.5m within the first 4 years.

• Developed customer relations in order to create customer confidence.

• Identified and attended various trade shows and developed other key marketing areas in order to grow brand

awareness.

• Undertook extensive local and international travel with customers in order to demonstrate machine models

and applications.

Avery Berkel – S.A. Scale Company (Pty) Ltd

Avery Berkel manufactured various types of retail and industrial weighing equipment.

Sales Manager, Packaging and Weighing, Johannesburg, South Africa Jan. 1995 – Apr. 1997

• Generated sales of integrated packaging machines, weighing and labeling equipment.

Sales Executive, Industrial Weighing, Johannesburg, South Africa Jan. 1991 – Dec. 1994

• Generated sales of linear weighers, counting machines and platform scales.

Sales Executive, Retail Weighing, Johannesburg, South Africa Jan. 1989 – Dec. 1991

• Generated sales of supermarket scales and management software.

MILITARY SERVICE

School of Engineers, Kroonstad, South Africa Jan. 1986 – Dec. 1987

EDUCATION

IMM Diploma, South African Institute of Marketing Management 1991 – 1992

Certificate in Sales Management, South African Institute of Administration and Commerce 1990

Certificate in Executive Selling Skills, South African Institute of Administration and Commerce 1989

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