Sales Representative
Resume:
Kevin A. Crofts **** Vic Lane, Middleton
ID
abkmdj@r.postjobfree.com
Position Objective: Pharmaceutical Sales Rep
Qualification Profile:
I am a highly capable and intuitive sales professional with broad
experience in client relationships, management, sales, customer
service and marketing. I have an extensive list of documented sales
success. During my career I have successfully launched multiple new
products into the market by developing tactical action plans to
achieve corporate goals. I have successfully retained and expanded
existing accounts. I am highly proficient in listening to client's
needs, and formulating the tactical action plan to achieve results. I
have excellent problem solving skills, technical skills,
organizational skills, as well as high ethics and integrity!
Employment History
Digital Impact Marketing and Design
Current
Sales
. I Launched new service to area funeral homes and planners
. I Conducted market research and market analysis
. I Established profitability in just 2 months
Schering Plough Pharmaceuticals 2006 - 2010
Professional Sales Representative, Boise, ID
Professional Accolades:
. 2009 Top Performer - primary product at 128% of goal
. 2009 Ranked top one third nationally
. 2008, 2009 Awarded company stock options
. 2007 Product District Sales Champion
. 2006 Ranked top one third nationally for antibiotic sales
. Outperformed reach and frequency goals
. 2006 Recognized for sales excellence
Novartis Pharmaceuticals 1997 - 2006
Sales Consultant - Cardiovascular Specialist, Boise, ID
Professional Accolades:
. 2001-2005 Regional Market share leader three different products
. Nationally recognized for achievements in the Take Action Blood
Pressure program; Individual award, Team Award and Individual Fast
Start Program
. 2005 awarded company stock options - top 30% recognized
. 2004 Nationally recognized for achievements; Individual award
. 1997 and 1998 District of the year
Crofts Chem-Dry Carpet Cleaning June 1993 - March 1997
Owner, Operator, - Boise, Idaho
. Purchased carpet cleaning franchise, handled all company purchases
. Conducted all sales to major customers
. Trained, Hired, and managed all employees
. I conducted all market research and analysis
. Sold franchise for 10 times the original purchase price
Overcoming Objections
Challenge: Drug was NDC blocked by Blue Cross managed healthcare.
Action: Collaborated with colleagues; identified and categorized
physicians by formulary. I developed a strategy to retain
Blue Cross physicians through voucher system while
increasing market share with other formulary physicians.
Result: Maintained Vytorin market share-increased Zetia market
share to 128%.
Challenge: Maintaining reach and frequency in a large geography.
Action: Adjusted itinerary for consolidated calling and higher
productivity.
Result: Reach and frequency goals were met and exceeded to all
customers.
Challenge: Turning around a low performing drug - 12% below goal.
Action: Adjusted itinerary to reach high volume doctors more
often; educated doctors through clinical selling. I
collaborated with colleagues to incorporate territory
wide.
Result: Grew market share to 118%.
Education
1993 Boise State University Boise, Idaho
. B.A. Spanish and English
. Secondary Teaching Certificate
Lauguages
Fluent in Spanish
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