James C. O'Keefe
Mount Prospect, IL *********@*******.*** 224-***-****
Key Strengths:
E-Commerce/Online/Web developement Innovative solutions to eliminate waste
Broad based management/leadership Testing, training, and the launch of
experience initiatives
Creative technological solutions to Bridging operations to new technologies
business challenges
Employment History
E-Commerce Director - Kaehler World Traveler, Wheeling, IL Luggage and
travel goods retailer 2005 - 2008
Directed the operations of the e-commerce division of this Chicago-based
luggage and travel goods retailer. Responsibilities included the
development and maintenance of the Internet site, its product offerings,
and related databases; and managing the daily operations of customer
service, order processing, fulfillment, and purchasing.
Accomplishments:
. Increased natural search position, site navigation, features, and
functionality by negotiating and managing a complete redesign and re-
launch of the website in a 9-month period coinciding with the overhaul
of our POS system as noted below. This included the gathering and
documenting of site requirements, facilitating discussions between
outside vendors for site design and search engine optimization, the
tracking of progress on the project to completion, and the testing and
acceptance of the new site for launch.
. Reduced database maintenance costs 50% by establishing functional
requirements, selecting and implementing the installation of a real
time enterprise point of sale system for the 16 store retail
operations. Project included a complete overhaul of the database to
consolidate the data and processes running the e-commerce site, retail
outlets, and home office functions.
. Re-launched a customer loyalty functionality including both online and
retail sales customers.
. Set requirements; created manuals and documentation; trained personnel
in the use of the new POS system.
. Managed the outsourced marketing functions for the website including
services for paid search engine marketing (SEM), search engine
optimization (SEO), affiliate marketing, and email marketing.
. Implemented live-chat capabilities to provide increased service
options and increased sales.
Director of Internet Operations - GoCollect, Inc. Schaumburg, IL
Internet E-Commerce group 1999 - 2005
Start-up e-commerce venture. Responsible for customer-facing functionality
and documentation on the site, the sourcing of product, the creation and
maintenance of the online catalog, as well as the formulation and execution
of all operational policies and processes for inventory, order processing,
fulfillment, and customer service.
Accomplishments:
. Company achieved the number one position on the Internet within our
product category within 6 months.
. Directed the development of the product catalog of over 200 product
lines and 80,000 SKUs, a database design and content to support site
functionality, and the site layout and all documentation relating to
all customer-facing processes.
. Facilitated requirements meetings and integrated six independent
retail entities, 20+ wholesalers, and an outsourced distribution
center into one cohesive entity for the sale, procurement, and
fulfillment of product direct to the consumer.
. Researched vendor offerings and successfully implemented an email-
based customer service system and directed the integration of that
system and processes into the framework of the Internet site and call
center operations.
. Developed and implemented an automated purchasing system, matching
online orders from consumers and inventory availability from vendors
to electronically place and track purchase orders with the
manufacturers.
Executive Director Office Services, Information Systems, and Sales
Automation - Enesco Corporation Itasca, IL $475M Giftware Company 1981 -
1999
. Steady progression of increasing managerial responsibilities over a
broad range of operations and technology areas including
distribution, order processing, office services, claims, mail
services, document management, reprographics, information systems,
sales automation, distribution center, telecommunications, and
procurement of supplies and print. Individually directed or
participated in many initiatives aimed at solving operational issues
arising from the explosive growth of the company from $30 million to
$475 million in sales.
Accomplishments:
. Directed the daily operation of our warehouse and distribution center
encompassing 1.2 million sq. ft over 4 buildings, employing over 300
union and non-union workers, shipping and receiving between 12,000 and
24,000 cartons of product per day, 10,000 to 12,000 active SKU's, with
an annual budget of $16 million.
. Saved $300,000 in expenses annually while improving communication
speed and accuracy through a sales automation project supporting 400
independent field sales representatives, 25 internal sales managers
and executives, and 7 external showrooms.
. Managed a project to developed custom software to interface a Symbol
SPT 1500 (a bar code scanning version of the palm pilot) to a field
sales inventory and order entry program saving $100,000 annually in
maintenance and support through the elimination of local area
networks.
. Cut time to ship during peak periods by 50% and eliminating the need
to expand shipping facilities through participation in a cross-
functional team to overhaul our 500,000 sq. ft. distribution center
holding over 12,000 SKUs and over one mile of powered conveyor.
. Researched vendor alternatives, purchased, and maintained a NEC NEAX
2400 telephone switch accommodating 2000 nodes across two buildings.
Implemented automatic call distribution (ACD) and computer telephony
integration (CTI) to improve call handling in the customer service
area.
. Saved over 2,400 man hours annually by researching and implementing a
new document management system covering over 4 million documents where
users could request stored documents from their desktop.
. Saved $75,000 annually and decreased customer service response times
through the Implementation of a computer output to laser disk (COLD)
system.
. Recipient of StanHome Achievement Award for efforts in achieving
$750,000 annual savings through cost reductions through office and
warehouse automation.
Education
M.B.A. Roosevelt University, Chicago, IL B.S. Marketing
Purdue University, West Lafayette, IN
Six Sigma Greenbelt Training Chicago Deming Association - Six Sigma Masters
Program Naperville, IL.
Key Technical Skills
MS Office; Word, Excel, Access, Power Point
Adobe PhotoShop
Visio
Constant Contact and Bronto E-Mail service providers
Softshare EDI software
HTML