Marketing Sales

Peter C. Ronick

**** ******* ******, ******* ****, NY 10547 ? 914-***-**** ?

abklzx@r.postjobfree.com

VP, Digital Marketing & Digital Business Strategist

VP, Digital Marketing & Digital Business Strategist and award-winning,

agency-side, digital marketing visionary with over 15 years experience in

new and emerging media, building and managing digital marketing business

practices, leading digital strategy for Fortune 1000 customers, driving new

business development and securing strategic partnerships, supervising

marketing, creative & technology staff, and developing innovative

integrated marketing solutions, web strategies, online monetized solutions,

eCommerce solutions, affiliate marketing programs, SEM campaign management,

custom digital solutions & applications, online advertising & promotional

campaigns, large events, contests & sweepstakes, and social media

networking practices across multiple verticals including entertainment &

broadcast media, technology, pharmaceutical & healthcare, consumer goods &

electronics, and the fashion & luxury verticals.

PROFESSIONAL WORK EXPERIENCE

Voyetra Turtle Beach, New York

February 2009 - May 2010

Director of Marketing - Digital Strategist, Digital Media Services,

eCommerce, New Business Development

. Responsible for managing in-house digital interactive advertising and

marketing department.

. Developed and managed product roadmaps and launch strategies.

. Led all multi-channel marketing initiatives and guided direct reports,

agencies and vendors to establish and maintain appropriate corporate

positioning, product development, product positioning, package design,

web strategies, online user experiences, website feature & widget

development, direct marketing & email marketing campaigns, in-store

and online promotional programs and campaigns, public & media

relations, consumer loyalty and retention programs, online media

tactics, print design, online advertising, geo-targeting & trafficking

of online creative assets, ad-spend & ad server campaign management, e-

commerce strategies, SEO management, SEM campaigns, social media

networking, CRM strategy, affiliate marketing, and online community

building.

. Drove new and emerging media ideation, vision, and creative

development on all marketing and integrated digital media engagements,

promotional programs and channel partnerships in support of brand

strategies.

. Built strong strategic business partnerships with major video game

publishers, advertising agencies, development companies, entertainment

marketing firms, celebrities and key industry influencers for domestic

and international co-marketing & co-branded initiatives and OEM

contracts.

. Worked closely with company President & CEO in determining growth

strategies and the marketing initiatives to support them, as well as

new business opportunities and partnerships.

. Ensured strong collaboration across staff and all internal and

external stakeholders and departments in support of all sales and

marketing initiatives.

. Responsible for performing qualitative and quantitative research and

analysis, integrated reporting, monitored consumer behavior, buying

trends, performed competitive analysis and reported KPI to all company

stakeholders.

Key Accomplishments:

. Implemented world-class "best practices" to efficiently manage and

track projects & resources throughout their lifecycle.

. Secured many business partnerships including one with RockStar Games

(publishers of Grand Theft Auto & Red Dead Redemption) for a

nationwide "in-store" and aggressive "online" promotions for a daily

Grand Prize Giveaway at all 1,100 Best Buy locations.

. Responsible for tripling Direct-to-Consumer ecommerce sales utilizing

paid search, CPC and Impressions-based SEM campaigns that had a

positive exponential impact on sales and conversion ratios.

P2 Media Communications, Inc., Westchester, New York

June 2006 - February 2009

Managing Partner, Agency Principal, Digital Strategist

. Agency Principal, lead practice builder, thought-leader, sales & new

business development lead, key digital counsel, key account management

& account planning for fashion, luxury, pharmaceutical and publishing

industry clients.

. Led all client engagements and applied world-class digital marketing

best practices across all digital multi-channel marketing initiatives

including, but not limited to, brand strategies & corporate

positioning, web strategies (websites, user experience, features &

widgets, applications, & services), direct marketing & email marketing

campaigns, in-store and online promotional programs, customer

retention programs, consumer loyalty campaigns, public & media

relations, online media tactics, print design, online advertising

including ad-server campaign management, geo-targeting & trafficking

of online creative assets, e-commerce strategies, SEO management, SEM

campaigns, affiliate marketing, social media networking, CRM

strategies, and online community building.

. Identified, negotiated and secured new business and strategic

partnerships with major manufacturers, retailers, eTailers, industry

leaders and key influencers in support of advertising, marketing,

promotions, tie-ins and digital brand building initiatives.

. Identified new business and up-sell opportunities, determined selling

strategies, developed high-level business proposals and structured

complex deals.

. Managed company's growth strategies through comprehensive development

of market analysis, business cases, value propositions, economic

models and forecasts.

. Developed all digital strategies, provided thought-leadership and

digital media counsel on all initiatives including online brand

management, web strategies, integrated marketing campaigns, user

experiences & behavior trending, web services and web applications,

custom enterprise and SaaS solutions, content management systems, eCRM

campaigns, database marketing, rich media development, mobile apps,

and all research and analysis reporting to stakeholders.

. Worked closely with and guided all staff across multiple silos

including, but not limited to, account directors, project managers,

creative directors, technical directors, content developers, database

administrators, and programmers in the appropriate development and

management of all client brand strategies.

. Continuously monitored and evaluated business operations, P&L, project

management processes, project quality, and performance standards and

re-engineered operations when necessary.

Key Accomplishments:

. Built a multimillion dollar digital integrated multimedia marketing

agency and became the interactive AOR for major international brands,

and won many marketing awards from respected industry associations and

peer groups.

. Conceived, architected and sold the "Master Class", an award-winning

interactive Online Training and Certification Web Application used by

employees and sales associates of Seiko, Fred Meyer/Littman Jewelers,

Zales, JC Penney, Dillard's, and Macy's.

Osprey Communications, Inc., Greenwich, CT

Jan 2000 -June 2006

Managing Director of Interactive Digital Media

. Responsible for launching and managing the digital interactive

marketing department and providing leading edge interactive solutions

and integrated campaigns that included, but not limited to, web

strategies, web services, custom software applications, Enterprise and

SaaS solutions, mobile applications, rich media, social media

programs, online community building, CRM strategies, affiliate

marketing, and SEO/SEM campaign strategies & management.

. Key digital strategist, thought-leader and digital counsel and worked

closely with all clients in formulating effective digital strategies

to meet all business objectives.

. Spearheaded key initiatives with creative and technical teams to

create demonstrations, prototypes and proof of concepts.

. Played a key role in all business development initiatives and

participated in all C-level pitch and presentations.

. Worked closely with company President, and Head of Sales and Marketing

in determining corporate growth strategies, quarterly & annual

projections, and evaluating new business opportunities.

. Responsible for proposal development, negotiated key contracts,

developed operating and project budgets, authored scope documents,

definition documents, functional briefs and created all project

wireframes.

. Managed and guided cross-functional staff including account managers,

project managers, creative directors, IT personnel, business analysts,

writers, application developers, and programmers.

. Sourced and managed all 3rd party vendors.

. Continuously monitored and evaluated business unit operations,

implemented project management and quality assurance practices,

monitored performance standards and implemented process changes, as

necessary.

. Managed department growth, performed staff performance reviews,

identified new hires, and negotiated employment contracts and managed

termination.

Key Accomplishments:

. Upon launch of the digital interactive department, the company

experienced an extraordinary growth in revenue for each of the

following 3 years.

. Identified, expanded and introduced new capabilities and services to

the company's services and offerings including complex, data-rich

multi-authentication web portals, custom CMS/SaaS/Enterprise

applications solutions, mobile applications and tools, social media

services, and rich media ITV content development.

. Introduced and rolled out corporate policies and best practices

workflow and project management processes to effectively manage a

growing business and to streamline all internal processes that

ultimately maximized productivity and guaranteed on-time delivery of

highly complex digital multimedia projects.

CLICK 3X, New York, Los Angeles, San Francisco, and Atlanta May1998

- Jan 1999

VP, General Manager

. Oversaw all day-to-day operations of the NYC division of this

broadcast media & commercial production company with P&L

responsibilities.

. Built broadcast marketing and design business practice, identified and

negotiated all strategic business partnerships.

. Managed all key personnel in the NYC office with 31 direct reports and

drove the Broadcast Marketing initiative across the LA, San Francisco

and Atlanta offices.

. Managed sales department, drove new business development, C-Level

pitch & presentations to major agencies, broadcaster, production

companies and Fortune 1000 companies.

. Provided strategic and creative oversight on all digital initiatives

in the development of on-air station packages, commercial film and

video production, animation and special effects, production design,

and show packages.

. Worked with agencies, public relations firms and managed corporate

media relations.

Key Accomplishments:

. Managed the Broadcast Design and Marketing business initiative across

4 locations including NYC, San Francisco, Los Angeles and Atlanta.

. Signed Peter Max as Broadcast Designer.

. Built state-of-the-art digital suites in support of new business

practices.

Broadway Video, NYC, a Lorne Michaels Company September

1986 - May 1998

VP, Executive Producer, Head of Design & Broadcast Marketing

. Principal business operations management with full P&L responsibility.

. Oversaw all strategic planning, concept development, production

planning and implementation on all broadcast and entertainment

projects, interactive programs and digital media initiatives.

. Managed all account teams, creative teams, technical staff and

administrative personnel.

. Key digital strategic lead on all entertainment initiatives.

. Established and maintained key strategic alliances and partnerships

with major broadcast networks, cable channels, advertising agencies,

marketing agencies, and production companies.

. Responsible for new business development and sales pipeline, strategic

partnerships, and managing business growth strategies.

. Executive sell to media and entertainment companies, broadcasters,

cable casters, and Fortune 1000 companies.

Key Accomplishments:

. Repositioned business unit into a major Broadcast Design and Marketing

Agency serving the #1 Broadcast Market.

. Expanded company's services to include broadcast marketing, internet

marketing, commercial film and video production.

PROFILE & SKILLS:

. Self-Starter & Entrepreneurial Spirit

. Cross-Functional Operations Management

. Brand Strategy Management

. Consultative Business Skills

. Creative Leadership

. Technical Expertise

. Television & Entertainment Media Foundation

. C-Level Pitch & Presentation

. Multi-Channel Marketing (segmentation, targeting, customer migration,

contact strategy)

. Significant Project Management Expertise - Project Planning / Leading

Creative & Technology Teams

. Information Architect & CTO

. Coding Skills: HTML, XHTML, XML, ASP.NET, PHP, Flash, JavaScript, CSS,

ActionScript

. Web Master Skills - Windows & LAMP Servers

. Rich Media Expert: File-based Systems, Media Production & Post-

Production, Sound Design & Audio Mixing, All Video Formats &

Compression Codecs

. Database Administration

. All Adobe Products,

. All Microsoft Products

ACHIEVEMENTS & AWARDS:

Official XBOX Magazine - Winner 2009 Peripheral of the Year

2009

Web Marketing Association's Web Award - Marketing Standard of Excellence

2008

Web Marketing Association's Web Award - Professional Services Standard of

Excellence 2008

The Summit Creative Awards -Excellence in Business to Business Marketing

2005 - 2007

Web Marketing Association's Web Award - B2B Standard of Excellence

2007

The Global Award -Excellence in Interactive Design - Various Awards

2000 - 2003

The Communicator Award - Crystal Award of Excellence & Award of Distinction

2000 - 2002

Broadcast Designer Association/PROMAX

1994 - 2000

New York Film Festivals

1994 - 1998

ASSOCIATIONS AND MEMBERSHIP: Microsoft Registered Partner, Adobe Industry

Leaders & Innovators, Broadcast Design & Motion Graphics, Consultants

Network, CXO Community, Digital Marketing, Digital Media Technologies,

Digital Personnel, eMarketing Association Network, Fashion Marketing &

Digital Media Group, Film TV Professional, Innovative Marketing & PR

Innovators, Interactive & Digital Media Group, Media Professionals

Worldwide, Ogilvy PR Worldwide/360 Digital Influence, PRWise, Social

Entertainment Professionals, e-Learning Guild, CTAM, BDA, Web Producers

Organization.

EDUCATION: BFA, Communications, New York Institute of Technology, Old

Westbury, New York

CLIENTS / ACCOUNTS:

ABC News A & P

Activision/Blizzard

American Bureau of Shipping

American Movie Classics

Arts & Entertainment

Barwall Productions

Bayer Pharmaceuticals

Black Entertainment Television

Best Buy

Boehringer Ingelhiem

Bravo

Brillstein Grey

Bristol Myers Squibb

Cabin Fever Home Video

CapCom

CBS Documentaries

CBS Entertainment

CBS Sports

Cinemax

Comedy Central

Cronkite Ward Productions

Discovery Channel

E!

EA Sports

Electric Boat

ESPN

Foote Cone & Belding

FOX Video

Frankfurt Gibbs

Galan Communications

GameStop

GameTrailers.com

General Dynamics

Giles Communications

Golf Channel

Good Morning America

Grey Entertainment & Media

Grey Healthcare Group

HARPO Productions

HBO

HBO Downtown Productions

Jack Morton Productions

Jim Henson Productions

Lifetime Television

Lintas

Martha Stewart Living

Marvel Comics

McCann Erickson

Mediaworks

Merck Pharmaceuticals

Microsoft

MSG

MTV Networks

NBC Late Night

NBC Network A & P

NBC News

NBC Sports

New Line Cinema

New Vision Communications

Nickelodeon

Nick at Night

NY1 News

OMD

Panasonic

Pharmacia Upjohn

Pitney Bowes

QVC

Radio City Music Hall

Rainbow Programming

Random House

Rapp Collins

Reinzi & Reinzi

Robert Small Productions

RockStar

Saatchi & Saatchi

Sanofi-Aventis

Schering Plough Pharmaceuticals

SiFi Channel

Seiko Corporation of America

Seiko Watch Corporation of Japan

Showtime Entertainment

Showtime Networks

Smithsonian Institution

SONY Online Entertainment

Time Warner

TNT

Tribune Broadcasting

Turner Classic Movies

UberSoft

UbiSoft

VH1

Viacom Interactive Television

WABC

WCBS News

WGBH - NOVA

WNET

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