Sales Manager
Resume:
Brian M. Boylan
*** ******* ***** ~ Waukesha, WI 53189
abklhn@r.postjobfree.com
Summary of Skills
. Sales and Marketing Account Executive with strong combination of
success in B2B territory development, relationship building,
negotiation, consultative and transactional sales in Wisconsin and
Illinois.
. Proven ability to identify market opportunities, prospect, plan and
implement marketing strategies, introduce products and services and
generate new business in extremely competitive industries.
. Established reputation as a leader and supportive team member, earning
kudos from peers and senior management. your leadership was a huge
contributor to all the success here (from the EVP of Marketing).
"Brian Boylan is the actual man to thank for all of the success with
UPS across the U.S (from a colleague).
. In-depth experience in running a profit center, managing, mentoring and
training.
Professional Experience
CTM Media Group Inc., Milwaukee WI, October 2006 to Present
Account Manager. Hired to develop and expand client base for the Wisconsin
Tourism and Visitor Marketplace and increase market share and distribution
outlets.
Increased annual billings 30% over two years by expanding client campaigns.
Identified sales and account development strategies in order to exceed
sales goals.
Secured new premium locations and client accounts. Created and delivered
presentations tailored to individual/market needs.
Utilized knowledge of market trends to create and manage the execution of
territory-specific
revenue generating products/publications
Coordinated with interdepartmental managers throughout implementation to
guarantee products' success.
Maintain detailed sales and account information in corporate customer
relationship management (crm) system ACT! V.9 -2007
Entertainment Publications, Inc., Milwaukee, WI, November 2004 to August
2006
Account Executive. Hired to build content for five formats, including core
products, Internet and custom publications.
1. Develop relationships with a wide range of restaurants, services and
entertainment venues. Call on business owners and promotional
managers to present the concepts - signed 270 organizations.
2. Provided leadership as company launched campaign to market casual
chain restaurants (Champps, TGI Friday) - was first on team of eight
to add a client from this category; went on to lead the Wisconsin
territory by contracting six.
3. Contracted a group of 24 UPS stores in s.e. Wisconsin as part of
another company initiative for premium ads, opening the door to new
business for Chicago and San Francisco area colleagues and assisting
with closing those deals. Generated revenue in excess of $50,000,
with baseline average of $4,800 per deal.
CinemaScreen Media, Inc., Marietta, GA, August 2003 to October 2004
Account Executive. Hired to introduce on-screen advertising concepts and
establish client relationships for Marcus Theatres in Wisconsin.
4. Generated $265,000 in sales from advertising agencies, businesses and
organizations.
SBC Ameritech, Brookfield, WI, December 2001 to July 2003
Account Executive, Advertising Services. Developed advertising accounts
with businesses and organizations in southern Wisconsin.
5. Generated $770,000 in business, expanding client relationships by
creating effective advertising strategies for direct mail, Internet,
Smart Pages, and other promotions.
Next Media, Pleasant Prairie, WI, October 1998 to December 2001
Account Executive. Developed radio advertising accounts with businesses
and organizations in northern Illinois and southern Wisconsin.
6. Strengthened and expanded client relationships for three radio
stations by creating effective advertising strategies for
recruitment, retail, special events and B2B promotions.
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Brian M. Boylan - Page 2
Bliss Communications, Racine, WI, January 1996 to October 1998
Account Executive. Developed a radio advertising territory with 65
accounts.
7. Doubled the business generated from key accounts.
Independent Theatre Consultant, Highland Park, IL, January to November 1995
8. Recruited by ISA Releasing, Ltd., Chicago, to serve as National Sales
Manager, setting up a distribution company to market a new commercial
film. Established relationships with the National Film Service,
individual theatres and chains. Set up the transportation system and
distribution strategies to open in 40 markets, including NY, LA, Boston
and Chicago.
9. Completed projects for six independent exhibitors - developed
marketing, distribution and negotiation strategies for them to deal
with the film companies.
Tivoli Enterprises, Classic Cinemas Division, Downers Grove, IL, 1991 to
1995
Manager of Film Buying Department. Directed all aspects of film
acquisition for theatres at 14 sites with 55 auditoriums. Responsible for
all negotiations, final settlements and advertising with major motion
picture studios. Established relationships with theatre managers to
understand the appropriate marketing strategies for each area.
10. Increased revenue 22% while reducing film costs over 16% annually.
Triumph Releasing Corporation, Des Plaines, IL
Columbia & Tri-Star Film Distributors, 1980 to 1991
Sales Manager. Promoted from booker to salesman at the Minneapolis/St.
Paul branch in 1983. Promoted and relocated to Chicago as Sales Manager in
1986. Supervised sales territory of eight Midwest states, securing
premiere first run theatres in major metropolitan areas as well as smaller
rural markets. Negotiated contracts and advertising deals between
Columbia, Tri-Star and theatre owners.
11. Delivered 10% of the companies' domestic business.
MCA Records, Minneapolis, MN and Chicago, IL, 1974 to 1980
Promotion Manager. Promoted from Sales Representative after one year.
Covered all radio formats (except classical) for a five-state region.
Introduced Lynyrd Skynyrd (then unknown) nationally.
12. Instrumental in bringing the branch to #2 in sales for 1974 and #1 for
1975.
Certified Radio Marketing Master, National Assn. of Broadcasters and Radio
Advertising Bureau
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