Sales Marketing

**** *** ****** *****

Brighton, Michigan *****

Cell 810-***-****

******.**@*****.***

Joseph C. DeLuca

Senior Communications and marketing Executive with successful track

record in planning, strategy development and integrated program

execution. Astute practitioner within large, multi-layered

organizations. Collaborates effectively with senior executives, key

stakeholders, media, peers, and subject matter experts. Accomplished

researcher and writer, able to distill complex subjects into simple,

engaging messaging. Extensive hands-on and functional management

experience.

Effective media relations and brand/product management practitioner.

Experienced vendor and team leader. Successful track record in event

marketing, web site design, project leadership, financial management

and research. Experienced company spokesperson. Well versed in print,

broadcast and online media.

Skills and experience

< Communications Strategy, Planning, and Execution - created new

communications strategy and plan that combined multiple operating

units under a single master brand, saving $50,000. Created strategy

and North American communications plans that launched three new

products which achieved category leadership positions.

< Media Communications - achieved "first call" status with leading

reporters and editors positioning company as a leading authority and

thought leader. Effective fact gatherer, Q & A developer and executive

interview advisor.

< Creation of Marketing Materials - increased sales force and prospect

utilization of printed collateral through unique one-on-one

presentations and visuals. Accountable for national television

advertising initiatives.

< Branding - shared leadership of $30 mil re-branding initiative

targeting purchasers, Wall Street analysts, prospects and employees.

Extensive work with CNBC to introduce new brand and NYSE stock symbol.

Introduced new brand in high impact collateral. Created brand

standards manual to insure messaging consistency in all media.

< Leadership/Staff Management - reorganized internal team of eight to

better align with product development and communications execution.

Skilled team leader with a focus on communications, collaboration,

skills assessment and professional growth plans for team and

individual improvement.

< Crisis Communications - provided plan, messaging and senior executive

counseling to address nationally reported accident involving two

school buses resulting in lower than anticipated final liability

costs. Worked with networks (CNN and NBC) and local media.

< Sales Promotion - increased sales 8% and distribution in hardware

program distribution segment by developing unique point-of-sale

presentation and product literature promoting impulse purchases.

< Executive Messaging - initiated, researched and wrote senior executive

bylined articles and messages.

< Issue Communications - led cross-functional team to execute

communications initiatives that defeated proposed industry

legislation. Included special television programming, media relations,

collateral and video production.

< Web Site Redesign - initiated improved messaging, navigation and

product cross-selling opportunities.

< Vendor Selection and Management - created annual "marketing

conference" for outside communications agencies resulting in greater

collaboration, faster implementation of integrated initiatives, brand

message consistency, excellent ROI and low costs. Accountable for

agency creative briefs detailing product positioning, unique selling

proposition and purchaser benefits. Extensive work with large

agencies.

< Internal Employee Culture and Values - part of cross-functional team

that successfully introduced new company core values platform and

employee recognition program resulting in company wide (16,000

employees) alignment and implementation at the operating level.

Produced all communications materials.

< Event Marketing - led cross-functional team to execute largest one-

evening customer event in company history that increased sales 13%.

Responsible for all communications and logistics for 1,500-plus

attendees in 15 markets.

employment_____________________________________________________________

Council of Supply Chain Management Professionals (leading professional

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Director of Marketing

2007-2010

Chief communications and marketing strategist accountable for all education

and research product support, marketing communications, public relations,

executive and web messaging. Promoted and supported education curriculum

and research initiatives to members and prospects via integrated

communications utilizing web, direct mail, professional publications, case

studies, online events, e-marketing, print advertising, collateral, and

authored learning materials.

Managed staff of 4.

Con-way Inc. Ann Arbor, MI

Director of Product Marketing, Director of Marketing Services 1998-2007

Led all communications planning, strategy, implementation, vendor selection

and management. Managed media relations, web site content overview,

advertising, customer events and sales messaging production. Successful in

fast-paced, highly competitive, changing business environment. Served as

company spokesperson. Accountable for management and costs of four outside

communications vendors. Served as cross-functional communications liaison

for multiple operating divisions.

Cellular One Indianapolis, IN

Marketing Manager 1995-1998

Managed staff of 8 professionals accountable all communications strategies,

product management, pricing, customer acquisition, sales support, media

relations and new product introductions. Responsible for all executive,

print, radio and television messaging. Managed high-user retention program.

Company spokesperson.

Autosource Indianapolis, IN

Director of Marketing 1991-1995

Company spokesperson. Accountable for all communications strategy event

logistics, media coverage, radio, print and television messaging.

Responsible for all vendor selection and management.

Champion Spark Plug Co. Toledo, OH

Advertising, Product, Sales Promotion Manager 1987-1991

Held global corporate staff branding, strategy, product management and

communications responsibilities for consumer and business-to-business

distribution channel marketing. Managed communications and new product

planning, advertising, trade shows, trade publicity, sales promotion and

field sales support. Led task force in the redesign of all product

packaging and production metrics required for new automated packaging

system.

The Andersons Toledo, OH

Advertising, Marketing Manager 1980-1987

Managed internal team of 6 responsible for all advertising and

merchandising. Included print, radio and television. Managed outside

agency. Several successful new product introductions. Managed sales and

product development for a $9 mil operating division

education

Bowling Green State University, Bowling Green, OH

B.S., Journalism-Public Relations, Advertising

professional development

University of Michigan Business School, Executive Education

Brand Equity Management: A Strategic Approach

Strategic Marketing Planning

computer skills

Microsoft Word, Microsoft Office, Outlook, Excel, PowerPoint

personal

Tennis, investing, antiques, and art. Married.

Contact this candidate