Marketing Project

Laura Sewastynowicz

*** ***** ****** * Buffalo, New York 14220 * 716-***-**** *

********@*****.***

EDUCATION ST. BONAVENTURE UNIVERSITY, HAMBURG, NEW YORK

Masters of Arts in Integrated Marketing Communication,

December 2009 graduation

GPA 4.0/4.0

ST. BONAVENTURE UNIVERSITY, ST. BONAVENTURE, NEW YORK

Bachelor of Arts in Journalism and Mass Communication, May

2008 GPA 3.7/4.0

EXPERIENCE DOODLE BUGS! CHILDREN'S CENTERS, Buffalo, NY

Marketing Coordinator, December 2009 - September 2009

Coordinated grass roots promotional initiatives with Doodle Bugs! Bug Squad

Team

Coordinated all logistics for grand opening ceremonies in Clarence and

Henrietta, NY

Planned and worked at national education/franchise conferences to promote

the brand

Compiled and presented franchise research

Assisted in creation of marketing sections for franchising documents

Coordinated education conferences for Doodle Bugs! employees

Coordinated cross promotions with local pediatric centers and Tae Kwon Do

centers

Assisted in development of new promotional collateral customers, families

and investors

Kept inventory of all promotional and marketing collateral

Assisted in development of new website content, layout and launch

Handled all advertising accounts for print, online and outdoor

Planned and executed employee participation in community events to increase

brand awareness in both Buffalo and Rochester markets

Led strategic planning presentations for regional director meetings

TRAVERS COLLINS AND COMPANY, Buffalo, NY

Social Media Intern, Fall 2009

Developed strategic social media campaigns for clients to strengthen

online reputations

Monitored, tracked and analyzed online conversations for clients to inform

them of consumer attitudes about specific brands

Conducted competitive brand research on interactive communications

strategies

FISHER-PRICE INC., East Aurora, NY

Market Intelligence Intern, January 2009 - November 2009

Analyzed latest product and marketing approaches from top competitors to

support in the development of the long-term marketing plan

Produced market intelligence trending reports including specific behaviors

of consumers, social media, parenting, and economic trends

ROSWELL PARK CANCER INSTITUTE, Buffalo, NY

Marketing Intern, Fall 2008

Strengthened awareness for Paint Box Project Holiday Campaign by producing

radio and newspaper pitches and press releases to increase overall proceeds

Developed brand awareness for YRoswell and Paint Box Project Holiday

campaigns through social media platforms including Facebook and YouTube

ENTERCOM COMMUNICATIONS, Amherst, NY

Promotions Assistant, August 2008 - January 2009

Executed on-site promotions for various clients with radio stations: Kiss

98.5, Star 102.5, WBEN 930AM and WGR 55

Interacted with radio listeners and documented audience participation in

Entercom games and activities, as well as informed listeners of the

client's featured promotion

Maintained promotional equipment, on-air contest/prize inventory and

distribution

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