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Sales Customer Service

Location:
6820
Posted:
September 30, 2010

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Resume:

** ***** **** . ******, ** *****

PHONE 203-***-**** . E-MAIL *********@*****.***

B R I A N D. D I C K

WORK EXPERIENCE

**/**** - ******* ****** (AdGenesis Digital) New

York, NY

Chief Revenue Officer

. Staffed and manage online video sales and business development

divisions. Staff consists of over 20 employees: Sales, Business

Dev., and Operations. Rapid staffing growth in one year.

. Developed go-to market revenue & publisher strategy with current

estimated 2011 run rate revenues at $4 million and growth of

apx. 10 million active users from publisher deals.

. Secured 10+ long term B2B partnerships with quick monetization

partners to back-fill current long cycle sales channels.

. Identified, prospected, & closed 5+ strategic companies

including: ad networks, website publishers, and software

platforms

. Product Development: productized revenue sources include CPE,

CPC, Social Media, CPL/CPA.

. Mobile: Created new monetization engine for unlocking apps and

content for mobile deployed on HTML5

03/2009 - 06/2009 IAC (InterActiveCorp) New

York, NY

VIce President of Business Development, The Daily Beast

. Developed monetization strategy to increase revenue 140% quarter

over quarter growth

. Created partnerships with MSNBC, MSN, Yahoo, Newsweek, Twitter,

Digg, Amazon to drive traffic partnerships.

. Presented monthly company status to Barry Diller at "Office of

the Chairman" meetings.

01/2008 - 02/2009 LIME WIRE New York, NY

Director of Business Development, Lime Wire LLC

. Generated $5 million in sales revenue with strategic

monetization partner Trial Pay.

. Conceptualized and launched "LimeLinks" CPC (Sponsored Links)

text advertising network to monetize the 70 million users.

Project revenue estimated at $150 million a year.

. Developed a strategic planning process for sales development,

new product categories, and entrance into growth markets.

o Product Development included: LimeCast, LimeLinks, Lime

Portable, myLime, LimeMobile, Lime Media Server.

o Identified meaningful and critical product modifications,

features, and solutions for new P2P technologies including:

video, pod casting, social, CPC advertising.

. Secured 20 + strategic revenue partnerships with high profile

companies such as Ticketmaster, Live Nation, Ask.com, Thumbplay,

Amazon, LiveKick.com, HowCast.com, McAfee, and more.

. Established, managed, and mentored the business development

team.

. Responsible for management of day to day business development,

operations, marketing and product development.

o Drove and led business and product development efforts of

several new LimeWire products from concept, development,

launch, monetization, and optimization.

10/2003 - 12/2007 GOOGLE New York, NY

07/2007 - 12/2007 GOOGLE New York, NY

Sales Strategy/Business Operations, Google TV Ads

. Responsible for creating, development, strategy, product

marketing, operations, and sales execution of Google TV Ads with

a long term potential to create the next Billion dollar business

for Google.

. Analyzed the direct market space and adjacent spaces. Prepared

recommendations for product strategy.

. Defined the requirements for new product features/enhancements

that directly drove Media/Advertising based monetization for

buying and selling of television ads on end to end digital ad

platform.

. Created all case studies, marketing materials, T&C's, privacy

policies, one sheets, and other product collateral as needed.

. Defined Alpha/Beta customer requirements to gathered valuable

partner feedback and data to improve customer retention and

maximize revenues.

06/2006 - 07/2007 GOOGLE New York, NY

Business Partner Development, Google TV Ads

. Promoted by Tim Armstrong, President of N. America to be

founding member and launch Google TV Ads.

. Developed and operated Google TV Ads business including: hiring,

management of P&L, solidifying relationships with advertisers &

agencies, and inventory operators.

. Business launch & management - responsible for business plans,

funding, and hiring; lead and develop operating teams;

accountable for business growth milestones and financial

results.

. Growth strategy - developed new business growth strategies with

cross-functional executive team.

. Strategic partnerships - spearheaded operational partnerships

discussion with leading media and inventory companies to advance

growth initiatives.

. Defined, created, and prioritized version 1.0 of product roadmap

for successful launch within 6 months.

. Devised the go to market launch strategy.

. Built a comprehensive industry and competitive analysis for

cross functional development team.

12/2004 - 06/2006 GOOGLE New York, NY

ACCOUNT eXECUTIVE, Mid-Market Group

. Created long term stable sales strategy for Mid-Market channel.

Customer base comprised of Fortune 1000 customers with annual

revenues of $250 million.

. Hired, developed, and managed team to implement and execute new

sales strategy. Team included sales representatives, division

operations, CRM solution, lead generation, sales process, legal,

finance, and customer service.

. Impact: Defined, crafted and presented new sales structure,

"Salmon", to executive management. Once "Salmon" launched

annual revenues increased from $75 million to $250+ million.

. Agency Relations: Created strong relationships with top Mid-

Market agencies.

. Sales: Managed account base of 100 Fortune 5000 customers B2B

Vertical.

10/2003 - 12/2004 GOOGLE Denver, CO

Account Specialist, Direct Sales Organization

. Spearhead operational partnership discussions with leading

interactive agencies.

. Helped to grow the region from $1 million in annual sales to

over $100 million within the four years in operation.

. Focus accounts included top 100 companies of the Fortune 500

(Mountain States Region)

. Implemented restructuring from regional selling style to

vertical sales structure. Sales: Managed account base of 100

Fortune 5000 customers B2B Vertical

03/2001 - 06/2003 MGM HOME ENTERTAINMENT Santa Monica,

CA

Interactive Marketing & Sales

. Developed a $50 million MGM.com online interactive

strategy, collaboration with Legal, Finance, Sales,

Marketing to build a global strategy for MGM online brand

(DVD store, online games, store, contest, content).

. Project management for all interactive marketing programs,

including James Bond 007 franchise.

. Worked with Executive level suite to negotiate and manage

VOD partnership of Movielink for MGM Studios in coordination

of Paramount, Sony, and Universal Pictures.

. Developed sales objectives, strategies, and action plans for

domestic DVD/VHS sell-through and rental releases.

01/1998 - 03/2001 CBS ENTERTAINMENT Los

Angeles, CA

sTRATEGIC pLANNING & iNTERACTIVE TELEVISION VENTURES

. Generated $20 Million dollars in sales revenues by creating a

summer programming line-up in first year with SURVIVOR and BIG

BROTHER.

. Developed a multi-million revenue stream with an interactive

television sales strategy for CBS Entertainment and Sports

assets.

. Managed a team for all CBS.com websites, video streaming

subscription services, interactive content negotiations, and

wireless interactions.

. Involved with sourcing, contract negotiations, and executing

technology partnerships with companies such as Microsoft, Intel,

and AOL.

. Created partnerships strategic partnerships with set top boxes

WebTV (MSN-TV), TiVo, and ReplayTV to deliver the interactive

"triggers" to the viewer.

. Worked with top management as a liaison between CBS.com and the

Entertainment division.

05/1997 - 12/1997 WALT DISNEY COMPANY Burbank,

CA

INTERACTIVE INVENTORY ANALYST, Consumer Products Division

. Developed and structured strategic plans with top management to

reduce inventory and increase sales.

. Involved with the reorganization of the Disney.com Online Store.

EDUCATION

University of Kansas

. B.S. in Business from the University of Kansas

. B.A in Film Production from the University of Kansas

. Recipient of University of Kansas Business School Scholarship.

PERSONAL

Ride the Rockies, Denver, CO

. Road 426 Miles in 6 days over the Rocky Mountains

New York Marathon, New York, NY

. Completed 26.2 Miles on the streets of NYC



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