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PHONE 203-***-**** . E-MAIL *********@*****.***
B R I A N D. D I C K
WORK EXPERIENCE
**/**** - ******* ****** (AdGenesis Digital) New
York, NY
Chief Revenue Officer
. Staffed and manage online video sales and business development
divisions. Staff consists of over 20 employees: Sales, Business
Dev., and Operations. Rapid staffing growth in one year.
. Developed go-to market revenue & publisher strategy with current
estimated 2011 run rate revenues at $4 million and growth of
apx. 10 million active users from publisher deals.
. Secured 10+ long term B2B partnerships with quick monetization
partners to back-fill current long cycle sales channels.
. Identified, prospected, & closed 5+ strategic companies
including: ad networks, website publishers, and software
platforms
. Product Development: productized revenue sources include CPE,
CPC, Social Media, CPL/CPA.
. Mobile: Created new monetization engine for unlocking apps and
content for mobile deployed on HTML5
03/2009 - 06/2009 IAC (InterActiveCorp) New
York, NY
VIce President of Business Development, The Daily Beast
. Developed monetization strategy to increase revenue 140% quarter
over quarter growth
. Created partnerships with MSNBC, MSN, Yahoo, Newsweek, Twitter,
Digg, Amazon to drive traffic partnerships.
. Presented monthly company status to Barry Diller at "Office of
the Chairman" meetings.
01/2008 - 02/2009 LIME WIRE New York, NY
Director of Business Development, Lime Wire LLC
. Generated $5 million in sales revenue with strategic
monetization partner Trial Pay.
. Conceptualized and launched "LimeLinks" CPC (Sponsored Links)
text advertising network to monetize the 70 million users.
Project revenue estimated at $150 million a year.
. Developed a strategic planning process for sales development,
new product categories, and entrance into growth markets.
o Product Development included: LimeCast, LimeLinks, Lime
Portable, myLime, LimeMobile, Lime Media Server.
o Identified meaningful and critical product modifications,
features, and solutions for new P2P technologies including:
video, pod casting, social, CPC advertising.
. Secured 20 + strategic revenue partnerships with high profile
companies such as Ticketmaster, Live Nation, Ask.com, Thumbplay,
Amazon, LiveKick.com, HowCast.com, McAfee, and more.
. Established, managed, and mentored the business development
team.
. Responsible for management of day to day business development,
operations, marketing and product development.
o Drove and led business and product development efforts of
several new LimeWire products from concept, development,
launch, monetization, and optimization.
10/2003 - 12/2007 GOOGLE New York, NY
07/2007 - 12/2007 GOOGLE New York, NY
Sales Strategy/Business Operations, Google TV Ads
. Responsible for creating, development, strategy, product
marketing, operations, and sales execution of Google TV Ads with
a long term potential to create the next Billion dollar business
for Google.
. Analyzed the direct market space and adjacent spaces. Prepared
recommendations for product strategy.
. Defined the requirements for new product features/enhancements
that directly drove Media/Advertising based monetization for
buying and selling of television ads on end to end digital ad
platform.
. Created all case studies, marketing materials, T&C's, privacy
policies, one sheets, and other product collateral as needed.
. Defined Alpha/Beta customer requirements to gathered valuable
partner feedback and data to improve customer retention and
maximize revenues.
06/2006 - 07/2007 GOOGLE New York, NY
Business Partner Development, Google TV Ads
. Promoted by Tim Armstrong, President of N. America to be
founding member and launch Google TV Ads.
. Developed and operated Google TV Ads business including: hiring,
management of P&L, solidifying relationships with advertisers &
agencies, and inventory operators.
. Business launch & management - responsible for business plans,
funding, and hiring; lead and develop operating teams;
accountable for business growth milestones and financial
results.
. Growth strategy - developed new business growth strategies with
cross-functional executive team.
. Strategic partnerships - spearheaded operational partnerships
discussion with leading media and inventory companies to advance
growth initiatives.
. Defined, created, and prioritized version 1.0 of product roadmap
for successful launch within 6 months.
. Devised the go to market launch strategy.
. Built a comprehensive industry and competitive analysis for
cross functional development team.
12/2004 - 06/2006 GOOGLE New York, NY
ACCOUNT eXECUTIVE, Mid-Market Group
. Created long term stable sales strategy for Mid-Market channel.
Customer base comprised of Fortune 1000 customers with annual
revenues of $250 million.
. Hired, developed, and managed team to implement and execute new
sales strategy. Team included sales representatives, division
operations, CRM solution, lead generation, sales process, legal,
finance, and customer service.
. Impact: Defined, crafted and presented new sales structure,
"Salmon", to executive management. Once "Salmon" launched
annual revenues increased from $75 million to $250+ million.
. Agency Relations: Created strong relationships with top Mid-
Market agencies.
. Sales: Managed account base of 100 Fortune 5000 customers B2B
Vertical.
10/2003 - 12/2004 GOOGLE Denver, CO
Account Specialist, Direct Sales Organization
. Spearhead operational partnership discussions with leading
interactive agencies.
. Helped to grow the region from $1 million in annual sales to
over $100 million within the four years in operation.
. Focus accounts included top 100 companies of the Fortune 500
(Mountain States Region)
. Implemented restructuring from regional selling style to
vertical sales structure. Sales: Managed account base of 100
Fortune 5000 customers B2B Vertical
03/2001 - 06/2003 MGM HOME ENTERTAINMENT Santa Monica,
CA
Interactive Marketing & Sales
. Developed a $50 million MGM.com online interactive
strategy, collaboration with Legal, Finance, Sales,
Marketing to build a global strategy for MGM online brand
(DVD store, online games, store, contest, content).
. Project management for all interactive marketing programs,
including James Bond 007 franchise.
. Worked with Executive level suite to negotiate and manage
VOD partnership of Movielink for MGM Studios in coordination
of Paramount, Sony, and Universal Pictures.
. Developed sales objectives, strategies, and action plans for
domestic DVD/VHS sell-through and rental releases.
01/1998 - 03/2001 CBS ENTERTAINMENT Los
Angeles, CA
sTRATEGIC pLANNING & iNTERACTIVE TELEVISION VENTURES
. Generated $20 Million dollars in sales revenues by creating a
summer programming line-up in first year with SURVIVOR and BIG
BROTHER.
. Developed a multi-million revenue stream with an interactive
television sales strategy for CBS Entertainment and Sports
assets.
. Managed a team for all CBS.com websites, video streaming
subscription services, interactive content negotiations, and
wireless interactions.
. Involved with sourcing, contract negotiations, and executing
technology partnerships with companies such as Microsoft, Intel,
and AOL.
. Created partnerships strategic partnerships with set top boxes
WebTV (MSN-TV), TiVo, and ReplayTV to deliver the interactive
"triggers" to the viewer.
. Worked with top management as a liaison between CBS.com and the
Entertainment division.
05/1997 - 12/1997 WALT DISNEY COMPANY Burbank,
CA
INTERACTIVE INVENTORY ANALYST, Consumer Products Division
. Developed and structured strategic plans with top management to
reduce inventory and increase sales.
. Involved with the reorganization of the Disney.com Online Store.
EDUCATION
University of Kansas
. B.S. in Business from the University of Kansas
. B.A in Film Production from the University of Kansas
. Recipient of University of Kansas Business School Scholarship.
PERSONAL
Ride the Rockies, Denver, CO
. Road 426 Miles in 6 days over the Rocky Mountains
New York Marathon, New York, NY
. Completed 26.2 Miles on the streets of NYC