Manager Marketing

Mike Ruggeri

**** *********** ****, ********, **, 63038

(H) 636-***-****, (C) 636-***-****

abkiyk@r.postjobfree.com http://www.linkedin.com/pub/mike-ruggeri/a/821/8b8

Senior Executive with a successful career in Corporate Communications,

providing internal and external communications counsel and strategy to

industrial and technology companies serving diverse markets, nationally and

internationally. Expertise in unifying and bridging the communication

efforts of stove-piped organizations.

A generalist and strategist with hands-on experience, knowledge and skills

in corporate branding and reputation management, public and media

relations, marketing communications, internal communications, and a broad

range of associated communications disciplines.

PROFESSIONAL EXPERIENCE

QinetiQ North America

Vice-President, Communications, Systems Engineering Group

3/06-Present

I develop and direct the external and internal communications strategies

for the Systems Engineering Group, a $420 million, UK-owned, U.S. defense

contractor organization, with 2,500 employees operating out of 50-plus

locations worldwide.

. Rebranded group legacy companies under the QNA umbrella, sending

consistent design and core messaging to all markets and stakeholders.

. Established the corporate communication function:

? Ensured the consistency of core messaging through the creation of

communication policies, guidelines and procedures regarding branding,

graphic design, media relations, internal communications, and other

communication disciplines.

? Upgraded internal channels of communications (e.g., employee

newsletter, intranet) to improve employee engagement, recognition and

retention initiatives.

? Enhanced the marketing communications capability of the corporate

internet.

. Developed advertising, marketing collateral and content marketing

programs to promote company's complex technologies and services to

aerospace and defense industry customers.

. Created innovative employee recognition promotion that also served as

a tool to market the company's reputation for outstanding customer

service.

Siemens USA

9/93-3/06

Director, Corporate Communications, Siemens Building Technologies

Responsible for external and internal branding, and all communication

disciplines and channels under the corporate umbrella. Tasked with

establishing a corporate communications function and unifying the

communication practices of four diverse and previously autonomous divisions

of this Siemens US operating company, a $2.2 billion enterprise with 8,000

employees and more than 100 locations nationwide, serving the building

automation, fire safety, HVAC, and security systems markets.

Mike Ruggeri: 2

. Integrated internal and external communication functions, practices

and disciplines, and aligned them under overall business goals and

objectives, enabling the company to speak with one voice and put one

face to the customer.

. Upgraded the company's media relations efforts, generating national

and international press coverage on company technologies and projects,

such as the nation's first successful waste-carpet-to-energy plant

which, in turn, led to a stronger customer relationship with Shaw

Carpet.

. Led the company's participation in international press events in

Chicago, Singapore, Dallas and London. Directed executive

presentations in collaboration with Siemens AG colleagues; managed US

media attendance.

. Established a corporate giving\community relations program to enhance

the corporate brand; created platforms and criteria; and served on

review board.

Regional Manager, Public Relations

In September 1993, Siemens Corporation, then a $17 billion holding company

for 14 U.S.-based operations, hired me to establish and lead its first

public relations operation in Chicago, creating and directing public

relations and corporate communications programs in support of Siemens

operating companies in the Midwest, serving the power generation,

automotive, and industrial automation markets, among others. Early in 1996,

I was promoted and given additional responsibilities for the southeast

region, directing PR and corporate communications for Siemens Energy &

Automation, Siemens Transmission & Distribution, and other operations in

the area. I successfully directed and managed a six-person internal cost-

recovery PR organization.

. Key member of the global communications team established during

Siemens AG's acquisitions of ElectroWatt and Westinghouse; managed

U.S.-based communications. Also provided communications counseling and

strategy as a key member of the Siemens AG international integration

teams.

. Drafted crisis communication guidelines for Siemens Corporation and

its U.S. subsidiaries; now used by Siemens worldwide.

. Successfully managed public and media relations efforts associated

with the closings of Siemens manufacturing facilities in Chicago,

Milwaukee and Little Rock, achieving fair and balanced media coverage.

. Led the marketing communications strategies for the Siemens Energy

Solutions Group and Siemens Automotive Council, both internal

consortiums of operating companies going to market as single business

entities (the forerunners of today's Siemens One).

General Electric

Company

6/91-9/93

Media Relations Specialist, Corporate R&D

Worked with scientists and engineers to develop media relations programs

that enhanced GE's reputation as a world technology leader. Key

achievements:

. Garnered international press coverage on technology behind GE's

advanced man-made diamond and Halogen-IR lamp.

Mike Ruggeri: 3

. Key member of the crisis communications team that prepared GE

scientist for 60 Minutes interview on patent infringement, resulting

in fair and balanced media coverage.

Masto, Dagastine &

Associates

9/86-6/91

Account

Executive

Managed business and trade press relations for GE Power Generation.

Provided PR services to other GE industrial and high-tech accounts. Served

as the managing editor for GE Semiconductor Today, a customer newsletter.

Achieved national and international press coverage for GE on nation's first

whole tire-to-energy project. A full service PR agency, Masto, Dagastine &

Associates was established in 1985 as a spin-off of the GE News Bureau in

Albany, NY.

Education & Training:

University of Missouri, Columbia

Bachelor of Journalism

Degree

Evans Scholar

State University of New York at Albany

M.A. Communication candidate

Duke University, Fuqua School of Business

Siemens Advanced Management Training (S3)

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