Sales Manager

DHYANI S. GARDNER

Sandy, Utah ***** 801-***-**** abkiwm@r.postjobfree.com

SENIOR-LEVEL PRODUCT MANAGEMENT AND MARKETING PROFESSIONAL

Ambitious, results-oriented product management and marketing professional with over 15 years

experience and Master of Business Administration degree. Proven success in new product development,

new product launch, product management, marketing strategy, marketing communications, market

research, direct selling industry, sales management, time management and financial goal achievement.

SKILLS AND COMPETENCIES

New Product Development Product Management Marketing Strategy

Marketing Communications Market Research Sales Management

Brand Management P&L Responsibility Product Training

CAREER SUMMARY

STAMPIN’ UP! February 2007 to present

Director, Product Marketing & Research (April 2009 to present)

Director, Recruiting & Sales Strategy (February 2009 to April 2009)

Director, Consumer Marketing and Research (August 2008 to February 2009)

Director, Product Management, Research & Consumer Marketing (June 2007 to August 2008)

Director, Product Management & Research (February 2007 to June 2007)

Played an integral part in establishing a Product Management department within the company. Responsible for

establishing and executing formal research practices for the company. Oversaw all consumer-facing promotions.

Responsible for corporate advertising. Part of Hispanic Committee to launch into a new market; ultimately given

responsibility to oversee this market. Oversee Public Relations. Partnered with VP on corporate Branding

initiative to revise logo, tagline, and establish accessible brand guidelines for the company. Responsible for

individual catalog strategies globally. Manage all new product line launches. Responsible for corporate recruiting

initiatives, including outbound efforts, promotions, and collateral. Partner with Web team on online banner

advertising, social media, email campaigns, keyword initiatives, and other web initiatives.

FRANKLIN COVEY April 1998 to July 2006

Senior Director - Paper Planner Products (September 2005 to July 2006)

Director - Paper Planner Products (October 2000 to September 2005)

Responsible for new product development and product management of all FranklinCovey planners, forms, tabs

and kits, including online Design Your Own online planner and Build Your Own System. Managed staff of

product managers, production graphics manager, and editors. P&L responsibility for company’s largest product

line.

Productivity in the Digital Age™ Special Project Team (August 2000 to November 2000)

Managed marketing and merchandising collateral, training, sales incentives and other in-store promotions. Also

responsible for educating and exciting Franklin Covey associates about the new initiative via intranet, promotional

events, give-aways and internal collateral.

Product Marketing/Business Manager – Priorities™ Magazine (May 1999 to November 2000)

Created and updated all printed and online collateral, including magalogs, sales media kit, subscription cards,

advertisements, retail subscription forms and gift cards. Subscription acquisition. Managed and measured direct

mail efforts for subscriptions. Direct supervisor to Publishing Coordinator; acting manager to staff of three

Advertising Sales Executives. Conducted industry research and gathered data to establish and update

advertising rates and pricing, and to define sales territories. Put together and implemented exit strategy to

discontinue publication of magazine.

Marketing Communications Manager – Retail Stores Division (April 1998 to May 1999)

Managed creative design and implementation of retail marketing initiatives and promotions collateral, including

sweepstakes, bag designs, guest registry pages, thank you cards, store brochures, coupons, and direct mail

pieces. Managed relationships with internal and external designers to ensure projects met objectives yet stayed

on budget.

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DHYANI S. GARDNER

AMERICAN EXPRESS May 1997 to March 1998

Marketing Manager – Incentive Services Products

Developed sales collateral, presentation materials and a comprehensive sales tool kit. Researched participant

satisfaction to improve selling process and product offering. Created trade show strategy to generate leads and

develop a new trade show booth. Edited and wrote copy for collateral material, direct mail pieces and a

newsletter.

TRW INFORMATION SERVICES/EXPERIAN September 1993 to May 1997

Product Development Manager – Consumer Credit (July 1995 to May 1997)

Product Specialist – Consumer Credit (September 1993 to June 1995)

Developed first cross-divisional product merging two databases. Researched Mortgage Lending industry and

Telecommunications, Cable and Utility industries to determine new product needs. Co-created a Marketing

Communications Strategic Plan for penetrating telecommunications industry, including advertising, direct mail,

trade show and collateral recommendations.

SANWA BANK September 1991 to August 1993

Marketing Analyst – Retail Marketing (March 1992 to August 1993)

Marketing Assistant – Sales Division (September 1991 to March 1992)

Assisted Product Managers in various retail marketing and promotional projects. Analyzed and researched

competition for pricing and strategic planning purposes. Analyzed monthly expenses, division financial

performance and customer survey data.

PROFESSIONAL CONTRIBUTIONS

Established new research function and product management department at Stampin’ Up!

Strategically managed the $60MM, 600+ SKU core FranklinCovey paper product line, including

Day Planners, Forms, Tabs, Supplements, Kits, and Design Your Own online planning pages

Ended 2005 busy season above Plan: GM$ up over $700,000 and revenue up over $600,000 to

Plan for Paper category

Developed and implemented a plan to generate cost of goods savings of over $900,000

through print efficiencies, materials adjustments, content revisions, and other initiatives

Created Build Your Own System program that generated $1.2 million year 1, $2 million year 2,

and $4.7 million year 3, as well as increased Units Per Transaction and Average Ticket for Retail

channels; working with web team to implement online

Researched and developed flagship Leadership Planner which generates over $4.0 million

annually

Revitalized declining Forms business to generate over $1 million a year in new forms alone

Launched new Real Estate vertical market product offering that generated over $125,000 first

year

Cultivate and manage relationships with licensing partners, vendors and distributors, including

The New Yorker, Bally, Dilbert, Cranium, and others

Selected to work on a special team for the national launch of Productivity in the Digital Age™

through the Franklin Covey retail channel, including marketing and merchandising collateral,

training, sales incentives and other in-store promotions with a $200K promotional budget

Collaborate with Editor & Publisher on 3 year strategic plan for Priorities Magazine

Collaborated on development and implementation of $1.5 million FranklinCovey retail marketing

budget

Managed multiple incentive programs for American Express clients Cadillac and Taco Bell to

ensure smooth development of cards and client communications materials that met legal and

advertising board guidelines

Managed multiple Amex budget lines totaling $500K (collateral, trade shows, premiums)

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DHYANI S. GARDNER

10734 S. Stone Gate Circle Sandy, Utah 84092 801-***-**** abkiwm@r.postjobfree.com

Developed and managed first cross-divisional real estate lending product for TRW from

concept to roll-out, including coordination of cross-functional teams, market research, writing

preliminary specifications, prototype design, testing, writing product usage information, sales

training, collateral design, financial projections, resolving legal issues, developing pricing structure

and attending customer sales calls

EDUCATION

UNIVERSITY OF SOUTHERN CALIFORNIA

Master of Business Administration

Bachelor of Science, Business Administration

- Marketing

- Psychology

ADDITIONAL COURSES

The 7 Habits of Highly Effective People

Goal Alignment

Frontline Leadership

Crucial Conversations

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