Frances Ward
Summary
Having over ten years of experience in art direction and design, I have
provided creative services to major corporations such as Papa John's
International and Humana. My creative portfolio is vastly diversified,
representing work done on behalf of clients ranging from a major university
to sports medicine products, and in such areas as industrial, restaurant,
retail, non-profit and more.
Freelance
Currently, I provide freelance design work to a number of business clients
which provides me the opportunity to create for and interact with a variety
of clients and vendors. Projects include identity and logo development,
various print materials, placed print advertising, and web collateral.
Clients include Doe Anderson, EarthSave Louisville (and affiliated
organizations), Louisville Magazine, Louisville Bedding Inc., Papa John's
International, AllegraPrint and Imaging, Paul Schultz Advertising and
various restaurants.
Experience
McCafferty and Company Advertising Art Director (10/2005 to
4/2007)
Concept, design and produce various print and web projects for clients
including Active Ankle, the Better Business Bureau, Davis Jewelers, major
EPI facilities, Republic Diesel and Sullivan University Systems. Produced
branding efforts (including logo design), new business and direct mail
campaigns, outdoor promotions, tradeshow displays, newsletters and website
design.
Paul Schultz Advertising Freelance
Designer/Intern (2/2003 to 10/2005)
Provided creativity and design skills to creative directors and design
team. Design and produce various print and promotional pieces for clients
as well as internal promotions. Assisted in directing photo shoots and
attended press checks.
Papa John's International Graphic Designer (6/2001
to 10/2002)
Began freelancing for the HR Department producing communications and event
pieces prior to employment. Was hired into the creative team of the
Marketing Department to design national promotions as well as internal
promotions, communications and logo designs. Participated in photo shoots
assisting in the direction of photographers and food stylists. Worked daily
with a team of designers to brainstorm and execute various promotions.
Software Knowledge
Working knowledge of Macintosh and Windows platforms and these software
programs:
Adobe CS4 - PhotoShop, Illustrator, InDesign, ImageReady and the Acrobat
Suite
Macromedia - Dreamweaver, Flash and Freehand
Quark Xpress
Microsoft - Word, Excel, PowerPoint, Access and Entourage
Education
University of Louisville BFA, Graphic Design
Portfolio and professional references will be provided upon request.
(franceswarddesign.com to see portfolio)