NANA EDUSAH
**** ****** ***, ********, ** *****
Tel: 347-***-**** Email: **********.*@*****.***
Marketing Executive / Management Analyst
EXECUTIVE SUMMARY
Innovative and performance focused Marketing and Management Professional
with experience in strategic planning, project management, social media and
information systems coupled with outstanding management
qualifications.Consistently contribute to bottom line efficiency,
performance, process and profit growth.
PROFESSIONAL EXPERIENCE
ASB Communications, New York
03/2010 - 07/2010
Communications Strategy & New Business Executive
Develop marketing strategy and implementation for companies including
MoneyGram and Dish Network that has led to increase in profits of up to 30%
within a year
Coordinate buying of media and Out of Home space for clients and also
plan media schedule
Identify and manage the marketing organization's key external business
partner relationships
Develop new business and have set up a business development team, employing
direct mail,
e-mail, phone and social media
Researched thoroughly and put together a document on the African Immigrant
market for presentation at NYU
P.C Richard & Son, New York,
NY
04/2007 - 09/2008
Product Sales Consultant
Assembled economic and demographic data into client demand/market
penetration mode to create a world class database of 15,000 clients
Average sales of over $100,000/month by providing clients with excellent
showroom experience and product knowledge
Consistently met and exceeded sales quota surpassing targets by as much as
119%
Successfully provided peer-based support for new Sales associates to
facilitate integration and effective delivery of services to clients
Handled day to day customer service and dealt with complaints
RICS Consult, Accra,
Ghana
05/2006 - 03/2007
(One of largest Marketing consulting companies in Ghana)
Account Executive
Drove campaign from inception to completion, including developing a
detailed business case, financial forecasts, staff projections and ROI
analysis on marketing activities
Helped to successfully list Ecobank on the Ghana stock exchange in 2006.
Bank went on to record a net profit of $ 32m and an asset size of $ 431m. A
growth of 34% over the previous year
Recognized for producing IT/Telecom marketing plan and strategy to expand
brand awareness and market penetration of Spacefon Ghana products
increasing revenues by 65% in 9 months
Built and maintained key relationships with major clients (including
Novotel, Guinness Ghana Breweries and Barclays Bank Limited), through
luncheons, presentations and discussion forums as well as establishing a 24-
hour call back guarantee helpline
BusyInternet, Accra,
Ghana
10/2003 - 06/2004
(BusyInternet is the largest ICT center in Africa)
Client Service Executive
Supervised staff of 16 and managed the efficient and effective delivery of
client services
Developed and implemented a VIP lounge where clients pay higher rates for
privacy and comfort leading to increased revenue of 26 % by the end of year
Coordinated all IT training and conferences organized by BusyInternet for
companies and schools. In April, 2004, organized a two week Internet
utilization training for 120 employees of Nielson Research Ghana Ltd
Handled all client issues and also coordinated customer service operations
EDUCATION AND PROFESSIONAL DEVELOPMENT
MSc. International Business Management, University of Huddersfield,
Huddersfield, UK, 2009
Professional Marketing Diploma, Chartered Institute of Marketing, London,
UK, 2006
Management Information Systems, Diploma, Atlantic Computer Training, Accra,
Ghana, 2001
SKILLS
Languages - English and Fante
Technology - MS Office (Very Proficient in Excel, Access,Word and Power
Point),VBA, Soft-Tribe,Coral Draw, Dreamweaver and excellent Internet
research skills using tools such as Emerald and MetaLib
HONOR SOCIETY
University of Huddersfield Business School Alumni
Associate Member, Chartered Institute of Marketing (UK)
Member, Institute of Management Information Systems
INTERESTS
Soccer, swimming, reading and traveling