Sales Training

SUMMARY STATEMENT

Marketing, Training, Sales and Communications Executive

Experienced, strategic member of large and small corporate teams.

Background developed through in-depth experience in multiple levels within

the consumer electronics industry. Award winning, persuasive communication

skills. Ability to translate complex technical subject matter into easily

understood, customer-centric terms. I establish rapport, credibility and

respect with diverse groups, from large companies to small, executives to

line employees, domestically and internationally.

COMPETENCIES and STRENGTHS

( New Product Launches ( Re-energizing Existing Product Portfolios

( Overcoming International Challenges ( Presentation/Communication

Delivery and Refinement

( Planning and Organization ( International Sales and Diplomacy

( Transferring Skill, Education, and Excitement about Products and Services

( Excellent Verbal and Written skills ( Excellent Command of MS

Office

PROFESSIONAL ACCOMPLISHMENTS

o Go-to, strategic industry resource during national analog-to-digital

broadcast TV transition covering all 100 million US households

o Launched over 100 new products, nationally and internationally

o Over 16 years, tripled major consumer electronics manufacturer's global

sales to over two billion dollars annually

o Conceiving, organizing, directing and executing the internal

communications and training for a major consumer electronics

manufacturer's largest and most complex ever product launch

o Spearheading, developing, coordinating and executing bi-annual,

worldwide, corporate orientation program for new employees of a major

manufacturer with 10,000 full-time employees

Manufacturer, Retailer and Distributor Clients (Past and Present) Include:

XM Satellite Radio Circuit City Good Guys

ReplayTV Ingram Micro/DBL COMPUSA

Validas Sears Best Buy

Planet Waves Ultimate Electronics ABC Warehouse

Universal Remote Control QVC Nebraska Furniture Mart

iPerform3d WOOT.com Amazon.com

Cerwin-Vega! Tiger Direct Bass Pro Shops

Access HD DSI Systems, Inc. Petra

TOM BASILONE Page Two

PROFESSIONAL EXPERIENCE

DIGITAL ACCESS, INC (DAi) - Carson City, NV

Vice President 2005 - Present

Consumer Electronics Product Development, Sourcing, Sell-in and Sell-

through Consulting

Management and consulting services to clients seeking to explore new or

different business channels, launch new products, and effectively get their

message out.

o Design, develop and evaluate strategic, financial and economic models

supporting the assessment and valuation of potential opportunities

o Responsible for the implementation of key strategies and policies in

respect to sales, marketing, finance, training, legal and customer

operations

o Extensive retail and corporate background with strong understanding of

consumer electronics industry and retail operations with focus on

audio/video

o Proven ability to create strategies to grow the business and drive

revenue, margin, gross profit and customer satisfaction

BOSE CORPORATION - Boston, MA 1989 - 2005

National Sales Training Manager, Bose 2000 - 2005

Road Warrior

Training Content Development ( Project Management ( Presentation

Delivery

New Product Launches ( Employee Skill Coaching ( E-Learning ( Sales

Training

( Cross Departmental Collaboration ( Adult Learning Strategies

Learning Retention Analysis ( Communications ( Relating to Customers (

Sales

Responsible for creating and delivering sales training and marketing

content for retailers

o Reached over 100,000 retail salespeople annually as sales behavior coach

o Utilized adult training and adult learning principles, techniques and

processes

o Designed content focused on customer engagement techniques and processes

that ensured understanding the products' core features and benefits

o Undertook needs assessments for each account to fit content and style to

account's target audience, training venue, format, style, vocabulary,

and the resellers' corporate cultures

o Used alternative learning pathways to access the retailers' sales people

o Increased ability to access the accounts' sales staff and maintain cost

structures within budgets

o Collaborated with key vendors and internal stakeholders to ensure

accurate, effective training content

o Collaborated with other company resources to ensure accuracy and

consistency of communications and messaging

o Developed, produced, coordinated, conducted, and delivered bi-annual,

week-long, new employee orientation for up to 100 new colleagues per

session

o Researched, crafted content, produced and delivered new product

introductions and technical seminars for up to 450 colleagues at the

company's annual international sales and marketing meeting

o Led a team that created the content, messaging and style for trade shows

including the Consumer Electronics Show (CES) in Las Vegas, NV and CEDIA

(Custom Electronic Design and Installation Association).

TOM BASILONE Page Three

International Training Manager, Bose 1995 - 2000

Road Warrior

o Shaped the ongoing strategy and mission of the International Markets

technical and sales training programs

o Created and delivered product, sales engagement, Total Quality, and

customer relations training materials, content, and processes

o Conducted needs assessments and business requirements to determine

sales, marketing and training strategies for Canada, Mexico, the

Caribbean, Central America, South America, Australia, New Zealand, and

the Middle East.

o Possessed and demonstrated a high level of cultural sensitivity,

awareness, and diplomacy

o Increased sales 10%, compound annual growth rate over five years

National Sales Trainer, Bose 1989 - 1995

Road Warrior

Developed and delivered product and sales engagement training

o Transferred knowledge, skill and excitement to a national base of

40,000+ sales people, annually.

o Created multiple organizational measurement tools, documentation, and

processes, still in use today, and adopted by other companies, to

increase efficiencies, reduce field training execution failure rates,

identify areas for continuous improvement, and opportunities to deploy

multiple Total Quality initiatives

o Ensured that the company's internal and field sales staffs remained

abreast of, and understood, increasingly complex technologies and

possessed the ability to engage retail salespeople and end users on the

benefits of the technologies while demonstrating sensitivity to the

recipients' level of technical acumen.

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