Sales Marketing

MICHELE GUILFORD

Phone 843-***-**** Email abkfvo@r.postjobfree.com

PERSONAL PROFILE

. Highly effective communicator with demonstrable interpersonal,

planning, coordinating, problem-solving and leadership skills;

Exceptional written and verbal communication skills

. Adept at negotiations and dispute management; Skilled at problem

analysis, strategic planning, and resolution

. Thrives in an atmosphere of challenge, variety and pressure; Team

player that is equally effective and self-motivated working

independently

WORK and NON-PROFIT EXPERIENCE

Non-Profit 2004 - Present

South Carolina Jaycees - International organization giving young

professionals an outlet to learn leadership skills by developing and

participating in community projects

. Communications Director, 2009 - present

o Plan and direct strategic communications plan to enhance image and

brand with members and community

o Provide communication outlets to South Carolina Jaycees chapters

and the community

. Write, compile and distribute weekly e-updates and monthly e-

newsletters

. Redesigning current Website and maintaining social media sites

(Twitter, Facebook, LinkedIn) to illustrate relevance for the

Jaycees in communities and businesses

. Design graphics and flyers as requested by local chapters

Charleston Jaycees - Local Chapter

. Chapter Chaplain, 2009 - present

o Determine the leadership, personal and social needs of members and

provide lessons that address them

o Present chapter of 85 members the Jaycees Creed and its pertinence

to modern life, leadership and community on a monthly basis

o Promote a multi-cultural and diverse spiritual atmosphere at all

settings where members are present

. Counsel to President, 2008 -2009

o Provided the President of the chapter with ongoing advice on

chapter needs and direction

o Maintained a thorough knowledge of chapter By-Laws and

responsibilities to educate President and other Board Members

o Cast determining vote on all matters where the Board of Directors

was tied

o Arbitrated a difficult member matter that required precise

interpretation of By-Laws

. Vice President of Communication, 2007 -2008, 2005 -2006

o Created and supervised communications plan to create a consistent

brand and image

o Designed chapter advertisements and worked with media outlets to

ensure positive exposure

o Exceeded budget goals during tenure by 8% and 9%, respectively

o Developed guerilla marketing strategy to enhance cost savings for

chapter

. 18% increase on new membership

. 23% increase on ticket sales for annual fundraising event

o Redesigned chapter Website to incorporate events calendar and

created naming conventions for Website and e-mail

o Initiated use and design of social networking Websites

o Purchased and distributed advertising materials for chapter

. Recruit and retain members, provide support for other areas of

opportunity, and activate members

Lowcountry CERT (Community Emergency Response Team) - Government trained

private citizens who are able to act as first responders in a large-scale

or catastrophic emergency

. Founding member of 400-member non-profit; Filed all non-profit filings

to State and IRS

. Treasurer, 2006 - 2008

o Created and monitored budget of $4,000 from nothing in 2-year

period

o Maintained all financial records, performed all accounting

functions, and reported information to the Board of Directors,

State, and IRS, including tax filings

o Kept the checking accounts and had signing authority for all

expenses

o Charged with leading fundraising efforts including private and

corporate donors and sponsorships

. Secretary, 2008 - 2009

o Managed records such as agendas, meeting minutes, and By-Laws

o Maintained membership records and coordinated new members with

County Liaison

. Volunteer, 2009 - present

o Provided over 75 hours of volunteer support for the February 2010

repatriation of Haitian-American citizen refugees following the

earthquake in Haiti

o Processed federal paperwork for hundreds of citizens, many only

Creole (French) speaking

o Provided humanitarian, spiritual and personal support for citizens

and other volunteers

Carolina Care Plan, Columbia, SC 2010 - Present

Freelance Marketing Communications Specialist

. Responsible for writing, editing and directing design of marketing

materials as required by internal clients

. Facilitate and direct various community relations relationships and

projects

. Work with all departments and levels of management to write, edit and

distribute internal and external communications

. Direct freelance writers and graphic designers to develop advertising;

Negotiate with agencies and individual media outlets for advertising

buys

. Maintain SC media relationships, fielding inquiries, writing releases

and pitching story ideas

The Post and Courier, Charleston, SC 2004 - 2009

Cooperative Advertising Coordinator

. Created and managed the cooperative advertising program for newspaper

clients

o Included research, negotiations, ad creation and reimbursement

processes

o 2006 ReCAS Hall of Fame inductee for excellence in co-op

advertising achievement

. Marketed the cooperative advertising program internally and externally

o Used print ads, Websites, client guides, seminars, and qualified

lead generation

o Efforts drew 12% increase in client base and average of 2

successful leads per week

o Guided design efforts and layout of 2005 ACME Award of Merit for Co-

op Ad Promotion

. Trained Account Executives on Microsoft PowerPoint, Outlook and Excel

and provided PowerPoint design assistance for internal and external

sales presentations

. Enhanced employee and community relations by leading the employee

volunteer committee of 300 members and organization of 5 internal and

8 external volunteer and fundraising events

Pinnacle Trailer Sales, Incorporated, Wilmington, NC 2002 - 2004

Marketing & Office Coordinator

. Developed, implemented and managed marketing and communications plans,

marketing functions and evaluation of market share in tri-state area

for tractor-trailer sales firm with $500K profit base

. Refined corporate identity and market position through advertising,

marketing and public relations resulting in 22% increase in sales and

14% increase in customer retention

. Designed advertising, direct mail, trade show presentations and

sales/marketing materials

. Designed and implemented corporate Website with traffic of more than

5,000 hits per week

. Maintained office media, communication portals, computers and

administrative supplies

WSFX FOX 26, Wilmington, NC 2001 - 2002

National Sales Assistant

. Prepared sales orders and monitored national account advertising buys

for FOX television station

. Created sales/marketing material, presentations and proposals for 10

local Account Executives

. Researched and organized comparative market data and made sales

proposals and marketing collateral based on results resulting in a 79%

win ratio

. Assisted with public relations, commercial copy writing and voice

over, news writing and production

Penton Media, Overland Park, KS 1999 - 2001

Project Coordinator-Media Services (2000 - 2001), Executive Assistant (1999

- 2000)

. Maintained project data by implementing and supporting file archive

system and 2 SQL databases

. Planned and executed a corporate-wide National Sales Rally for sales

staff of 500

. Planned and executed annual strategy and planning meetings for

executive staff of 35

. Provided administrative support for senior management for business-to-

business magazine publishing firm

o Travel and event planning for 4 senior executives

o Data gathering and compilation for executive reports and

presentations

o Expense reports, resource requisitioning and human resource support

EDUCATION AND COMPUTER SKILLS

Davidson Fine Arts Magnet School, Augusta, Georgia

Vocal music, technical theatre, and creative writing, Diploma

Avila University, Kansas City, Missouri Cum Laude

Bachelor of Science in Business Administration (Marketing)

Microsoft Office, Publisher, Access, Visio and Adobe Photoshop,

Dreamweaver, Acrobat Pro

Microsoft Office User Specialist Expert - Microsoft Word, Excel, Outlook,

PowerPoint

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