Sales Representative

CRAIG D. STEINER

** ***** **** ***** . *********, Georgia 30533 . 850-***-**** (M) .

**************@*****.***

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SALES ~ MARKETING PROFESSIONAL

An award-winning, energetic, and performance-driven sales professional with

a strong, demonstrated work ethic. A competitive bulldog who for over 10

years has answered the challenge of a tough economy with creative sales

programs which reliably generated revenues from the end user. Relates

effectively to staff at all levels, is a team player, problem-solver, goal-

oriented, trustworthy and thinks outside the box. Areas of expertise

include:

Account Management . New Business Development . Customer Retention .

Relationship Building

Revenue Generation . Cold Calling . Staff Training . Presentations .

Marketing Campaigns . Promotional Events Telemarketing . Quote Generation .

Contract Negotiations . Demonstrations . Follow Ups . Client Relations

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PROFESSIONAL EXPERIENCE

CAHABA SALES GROUP, Birmingham, Alabama . 2009-Present

A manufacturer's representative agency serving the electrical industry in

Alabama, Georgia and northwest Florida.

Outside Sales Representative: Proactively piloted a program to market

electrical products by scheduling engagements, defining goals and

implementing solutions through a distribution network of over 100 accounts.

Selected Contributions:

. Cultivated a customer base for 15 electrical product manufacturers

including Ideal Industries, Current Tools, Eiko Lamps, Selecta, CRC,

Atlas Lighting, Bergin Industries, Producto Fittings, NEC, BRK and

Aetna Cable.

IDEAL INDUSTRIES, Destin, Florida . 2006-2009

Since 1916 the company has served the electrical and data communication

needs of industry professionals.

Outside Sales Representative: Marketed electrical supplies to construction

and other industrial accounts. Nurtured relationships with distributors and

initiated the 1st agreement with the largest electrical contractor in the

territory.

Selected Contributions:

. Spearheaded market share development with inspectors, engineers and

contractors.

. Bolstered new product sales by 15% in 2009.

. Converted Richardson Electric to the company's product line.

METABO CORPORATION, Sellersville, Pennsylvania . 1997-2005

Started in 1924, the company offers one of the widest ranges of high-

quality power tools, devices and machines in the world.

Outside Sales Representative: Marketed and sold electrical power tools and

abrasives to construction and associated industrial distributors. Boosted

the company's market share with pull-through sale's programs, relationship

building and persistent cold-calling.

Selected Contributions:

. Elevated new territory growth by 25% in 2005.

. Catapulted revenues for existing accounts and new distributors from

$200,000 in 2001 to $990,000 in 2005.

. Trained distributors on the features and benefits of the product line.

CRAIG D. STEINER . **************@*****.*** . PAGE TWO

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PROFESSIONAL EXPERIENCE

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Norandex, Minneapolis, Minnesota . 1993-1997

With 150 branches across the country, the company has been the leading

distributor of exterior building products since 1946.

.

Outside Sales Representative: Supplied contractors and home builders with

vinyl, aluminum, steel sidings and windows. Presented product features to

owners, senior managers and salespersons and trained selected staff on the

manufacturer's sales techniques.

Selected Contributions:

. Propelled revenues from $1.4 million to $2.4 million in 2 years.

. Grew the company's database by 2, new accounts monthly.

. Generated $700,000 in new account revenues through cold calling and

prospecting.

SHOWCASE HOMES, Brewer, Maine . 1992-1993

A premiere modular and manufactured home dealer featuring single, wide

homes to manors with attached garages.

Regional Sales Manager: Prospected and cold called owners and presidents of

building companies and established new dealer networks in under-developed

territories.

Selected Contributions:

. Skyrocketed sales 8-fold; surpassing previous sales of $100,000 to

$800,000.

. Multiplied new dealers by 12 with an average sale of $40,000 per

transaction.

. Created new business in Wisconsin and Illinois.

Additional Employment Experience:

Real Estate Salesperson, Playground Destination Properties, Panama City,

Florida (1991-1992, 2005-2006)

EDUCATION

Bachelor of Arts in Economics, St. Cloud State University, St. Cloud,

Minnesota

AWARDS

1st Place, Sales Contest, Metabo Corporation

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