Sales Marketing

Russell P. Pinto

Columbus, Ohio Email: ************@*****.*** Tel: 614-***-****

Experience in Developing New Products from Ground Zero

Unique Balance of Strategic Vision, Analytics and Creativity

Experience in Consumer Packaged Goods, CRM Marketing, Banking and Retail

10 years Experience in Analysis, Sales and Marketing

Managing Partner Unknown Games

LLC, Ohio 2003-Current

< Created a new concept in children's board games using the player's

sense of smell called "P.U! The Guessing Game of Smell TM.

< Presented the concept to angel investors and raised $500,000 in start-

up funding.

< Managed the budget for payroll, product development, marketing,

graphic, manufacturing and web design.

< Developed the patent and overcame objections from the USPTO patent

examiner to win the patent for the use of smell in a board game for

USA and Europe. This led the company to currently own the patent for

smell in a board game for America and Europe.

< Designed the market research to gain a better understanding of the

target audience and analyzed results to test market acceptance of the

concept of smell in a game.

< Led product design through four versions of artists to create the

final design of the game, board, box and characters.

< Developed Marketing communication brochures, posters and sell sheets

to promote the product to specialty stores.

< Hired and allocated territories to direct the sales process through a

network of independent sales reps. Trained field reps on selling a

genre of games.

< Developed a multi channel promotional plan involving Internet, radio,

television and point of purchase sales for Meijer. The plan made the

game to be the best selling new board game for Holiday 2007.

Successfully moved the game from the educational aisle to the board

game aisle.

< Created a social media marketing campaign through Facebook and

Twitter.

< Raised awareness of the product line by managing the booths at the

Annual Toy fairs in New York at Jacob Javits Center and Dallas Market

Center.

< Created a Google Ad Click to drive Internet sales and an email

marketing campaign to drive sales through the Internet.

< Led the acquisition process by presenting the game concept to key

decision makers at Disney, Mattel, and Hasbro. Currently in the

process of negotiating a licensing deal with Discovery Bay Games to

gain entry in to Target, Wal-Mart and Toys "R" Us.

Marketing Consultant Ternary

Publishing 2007 to 2010

< Handled the marketing and sales of NY Times bestselling book "Crosley"

by author Rusty McClure and his subsequent books Cincinnatus and Coral

Castle.

< Arranged speaking engagements at Rotary Clubs and other business

organizations.

< Created awareness of the books at regional trade shows and book fairs.

< Coordinated the marketing efforts through billboards, media

advertising, social media marketing and email marketing campaigns.

< Created a DVD about the Cincinnatus book and created websites for all

three books.

Financial Industry Consultant Teradata,

Ohio 2000-2001

< Acted as the Subject Matter Expert (SME) for the direct sales force

for selling CRM solutions, data warehousing and business intelligence

tools to financial institutions and brokerages.

< Created PowerPoint presentations using Visual Basic to show ROI for

the purchase of Teradata solutions.

< Generated $1.7 million annual sales revenue in Business Intelligence

solutions.

< Responded to RFI and RFPs from banks on providing data warehousing,

CRM and Business Intelligence solutions.

< Trained marketing personnel on how to develop marketing campaigns from

their desktop using Teradata CRM Solutions.

< Developed user specific retention, attrition and cross sell

statistical models for different banks in conjunction with in-house

modeling department. After implementation these statistical models

were turned into a standard off the shelf package for sale to other

banks.

< Created local market awareness through white papers, case studies and

trade shows.

< Spearheaded business discovery at client site to figure out the

business problem and tie it to the software solution accelerating the

sales cycle.

CRM Marketing Manager JP Morgan Chase Bank, Ohio

1998-2000

< Managed a $12 million budget for VISA to generate debit card direct

mail campaigns. Generated $2 million in annual revenue through the

marketing campaigns.

< Executed campaigns 15 campaigns a month aimed cross sell, retention,

and acquisition to both customers and prospects. Created an ongoing

continuous cycle of campaigns targeting the customers at every stage

of product ownership.

< Tested various creative messages and promotional offers.

< Managed internal in-house teams and vendors for meeting campaign

deadlines. Provided direction on list needed and back end analysis

required. (list management, creative, modeling and tracking).

< Coordinate with cross functional partners (retail branches, line of

business managers, online banking and call centers) to ensure that all

marketing campaigns were communicated across the entire organization.

< Utilized SAS to pull mailing lists and also analyzed back end

campaigns to evaluate the results. Created detailed reports and

PowerPoint presentations to communicate results.

Marketing Specialist

ClosetMaid, Florida 1993- 1995

< Developed quarterly line review presentations for buyers at Lowe's,

Wal-Mart and Home Depot.

< Worked with National Sales Manager to gain an entry in to Target by

securing 4 feet of shelf space.

< Responsible for planogram design at different mass merchants and

retailers.

< Collaborated with research, design and product development to create

new household products.

< Worked at trade shows like the National Hardware show and the National

Housewares Show.

< Created sales promotions, product sell- sheets, and direct mail pieces

to increase sales.

< Provided direction to external agencies on product photo shoots,

brochures and catalogues.

Software

< Working knowledge of SAS, SPSS and Business Objects.

< Proficient in all Microsoft Office tools like PowerPoint, Excel,

Microsoft Word and Microsoft Access

< Working knowledge of Adobe Photoshop, Quark Xpress and PageMaker.

< Ability to quickly learn any point and click software.

Education / Professional Development

Masters, Marketing & Communications, University of Florida

Bachelors in Engineering, University of Bombay

Dale Carnegie - High Impact Presentations

Holden Sales Process

CRM - Customer Relationship Management

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