CRAIG A. LYSNE **** Chalet Ct.
Lawrenceburg, IN *7025
abkebl@r.postjobfree.com
Profile
Results oriented professional with 30+ years experience in
Management, Outside/Inside Sales, Sales Forecasting, Cooperative
Goals and Budgets, Market Development and Development of
Corporate Relationships. Proven ability to excel in fast-paced
environments; consistently assumes responsibility to deliver
exceptional customer service and motivates others while staying
focused on the company’s financial objectives.
HIGHLIGHTS OF QUALIFICATIONS
Management Skills
• Supervised, managed and trained staff
• Developed policies designed to allow staff to perform at their
highest level
Sales and Marketing
• Coordinated all aspects of sales and staff productivity, contract
negotiations, budget forecasting, created marketing material.
• Analysis of client demographics, market conditions/pricing,
financial statements
Customer Service Skills
• Skilled in office duties, including interacting with clients and
compiling information
• Established and maintained relationship with current and new
clients
PROFESSIONAL EXPERIENCE
Regional Sales/Marketing Director, 4/08-2/09 Cembrus Capital
Irvine, CA
• Engaged in creating market strategies and advertising
• Evaluated market conditions and analyzed market pricing
• Marketed products through direct channels, B2B
Regional Sales Manager, 3/06-4/08 Balboa Capital
Irvine, CA
• Instrumental for B2B sales in this division.
• Increased market share by 80%
• Managed a sales force for the purpose of generating equipment
leasing business
Community Manager, 3/00-3/06 Hidden Valley Lake POA
Ÿ On site manager for all functions of a large scale private community
Ÿ Regulated self imposed rules, environmental laws and building codes for
a community of 5000 people
Ÿ Answered to a Board of Directors
Ÿ Responsible for community safety and up keep of 6 lakes, swimming
pool complex, restaurant, sports fields, marina and 35 miles of roads
Ÿ In charge of 5 deputies, maintenance, pool and office personnel
Ÿ Responsible to all residents in a timely manner
Sales/marketing Director, 1989-2002 CBT Leasing, Inc
CBT Truck Leasing, Inc
Lawrenceburg, IN
• Started an equipment leasing company and engaged in creative financing
for companies in need of equipment
• Exceeded over 10 million dollars in equipment leases from B2B
relationships
• Provided all marketing efforts, through print and direct channels
• Evaluated market conditions and pricing
• Determined demographics and directed efforts
• Managed a staff of 5 in sales and administration
• Established goals and budgets
• Adept at analyzing financial statements
EDUCATION
B.S. Marketing Wright State Univ., Dayton, OH
Community Association Institute CMCA 2004, AMS 2005