KENT WAGNER Home Phone: 248-***-****
*** ***** ***** ****** *****: 248-***-****
Rochester Hills, MI 48307 abkd7j@r.postjobfree.com
SALES MANAGER and BUSINESS DEVELOPMENT MANAGER
PROFESSIONAL EXCELLENCE WITH CPG AND E-COMMERCE CHANNELS
Great Hunting Skills to find new opportunities. Demonstrated skills:
understanding customer needs, building relationships, and discovering
opportunity gaps. Strengths include category management, forecasting for
supply chain, placement of new programs, home office discipline, and
managing manufacturer representative organizations. Business Development
successes include Wal-Mart, Sears, Target, CVS, Walgreens, Staples, QVC,
Meijer, Tractor Supply, among others.
Professional Experience
Clamp-Tech LLC, Bay City, MI 2009 to present
Director of Sales & Marketing
Leading sales and marketing efforts in United States for new Company.
Clamp-Tech is a division of McKinley Technology Equity Fund that identifies
and launches proprietary products
. Developed partnership with established company, Smart Straps, for
distribution growth
. Designed sales strategy to achieve goals and gain rapid market share.
. Managed network of manufacturer representatives to gain retail
placement
. Implemented and developed promotional vehicles and infrastructure to
drive growth
. Gained placement in distributor buying groups for maximum exposure
. Approved by Menards and Meijer for 1Q 2010 permanent placement
SITOA Corporation, San Mateo, CA 2007-2008
NATIONAL ACCOUNT EXECUTIVE -Retail Channel (2007-2008)
Silicon Valley Firm...Creating new selling channels direct to end user
through an unique Network Platform. Responsible for sales and margin
growth in eastern half of the United States by developing new customers.
Initial meeting target attendees are vice president and merchandise
managers and above.
. Opened up CVS Pharmacy, QVC, JC Whitney and Meijer Thrifty Acres as
major customers
. Successful meetings with prospective accounts in the past 12 months
(VP or higher attendees) included: Cabela's, Office Max; Tractor
Supply, Lillian Vernon; JC Whitney; CSK Automotive;
. Meijer added over 750 SKUs on their web site in various categories
including for the home; sporting goods, and outdoor furnishings.
Estimated first 12-month volume to be $1 MM
. CVS Pharmacy has added over 100 SKUs on their web site in consumer
electronics, health & beauty, and home furnishings with estimated
first 12 month volume to be $125 M.
. HSN.com added sporting goods category to their web site with golf
accessories, exercise program, and yoga equipment for an estimated 12
month volume increase of $150 M.
. QVC.com added 12 SKUs in Computers and did $550 M in 5 months;
Gardner Bender, Milwaukee, WI 2005-2007
NATIONAL ACCOUNT MANAGER - Mass Merchant Channel (2005-2007)
Accomplished $8 million in sales and margin growth at Wal-Mart, Kmart,
Meijer, Fred Meyer, Sears, Costco, Orchard Supply, CSK Auto, Murrays Auto,
Amazon.com, and Army Air Force in hardware and automotive electrical
accessories and tools (Cal Term brand).
. Placed new product line developed with Wal-Mart to meet new consumer
demand for $1.5 million annual sales in cord organization; constant
Retail Link monitoring of existing product sales for new
opportunities;
. Added new tester product line at Sears, estimated incremental sales of
$500,000.
. Gained first ever hardware department promotion at Meijer resulting in
invitation to next line review.
. Managed manufacturer representatives to drive sales with merchandising
implementation at store level.
Master Lock, Oak Creek, WI 2001-2005
NATIONAL ACCOUNT MANAGER
Mass Merchant Channel
Developed and executed business plans for Target, Kmart, Meijer, Sears, and
Orchard Supply Hardware to achieve $11.8 million in shipments in padlocks
and home security products.
. Gained key Back to School (BTS) promotional placement at Target for
incremental $740,000 sales.
. Successful line review at Meijer gained 5 new items and aggressive
partnership for monthly promotional program driven by POS analysis.
. Identified opportunity gaps at Kmart during line review resulting in
10 new items for $150,000 sales gain.
Drug and Office Channel
Managed key accounts for Drug (Walgreen's, CVS, Rite Aid) and Office
(Staples, Office Depot, Office Max) Channels for $7.5 million in padlock
shipments.
. Repaired relationships from previous manager by improving shipping
performance and promotional support issues.
. Improved total top line sales by 15% from preceding year.
. Line review successes included adding items at Rite Aid and CVS, and
keeping number of items intact at Walgreen's when account was
downsizing department.
. Promotional gains highlighted by first ever end cap promotional
placement at Staples, and prime main aisle space at Office Depot for
BTS supplemental display.
American Lock Retail Brand Manager
Achieved $7 million in padlock and security product sales in various retail
formats for the American Lock brand with three year average growth rate of
20%.
. Managed representative sales force to gain 10% market share in New
York City market (largest padlock market in US). Key customers
included Five Star, Reiss Wholesale, and PACOA.
. Drove 50% growth at Tractor Supply by identifying opportunity gaps to
add new items resulting in account surpassing $1 million annually.
. Grew pepper spray business at ACE Hardware by 20% in two year period.
. Army Air Force growth of 30% driven by forecasting and supply-chain
management performance versus competition during Iraq troop build up.
Rubbermaid, Wooster, Ohio 1999-2001
KEY ACCOUNT MANAGER
Managed sales and margin for Meijer, a top 10 customer for Rubbermaid, and
saved business from competition after Newell purchase and rapid turnover.
. Achieved total volume of $12 million annually on 500 items in 4
different merchandising groups, Hardware, Housewares, Automotive and
Sporting Goods.
. Directed line reviews and improved relationships with 6 different
buyers.
. Achieved 25% real growth in hardware area by displacing competition in
trash cans.
General Electric Company, GE Lighting 1980-1999
NATIONAL CATEGORY MANAGER (Detroit 1995-1999)
Drove $50 million in annual sales for Kmart at headquarters level.
Products included light bulbs, electrical accessories, extension cords,
rechargeable batteries, telephone batteries, and automotive lighting,
. Received major GE award for designing DIY business plan presented to
Kmart CEO.
. Gained permanent end cap to drive $20 million in incremental sales
growth.
. Implemented 43 week ad program resulting in $14 million sales volume.
. Six Sigma Green Belt project quantified promotional sales variables to
simplify supply chain problems based on volume swings.
BUSINESS DEVELOPMENT MANAGER (Denver 1992-1995)
Trained and developed regional sales professionals and account managers in
southwest US. Created and managed sales programs to drive sales in high
market share regions
SENIOR ACCOUNT MANAGER (Phoenix 1985-1992, Los Angeles 1980-1984)
Trained and developed regional sales professionals and account managers in
southwest US. High performance provided promotions through GE system with
more volume responsibility. Responsibility included regional divisions of
Albertson's, Safeway, and Home Depot. Awards included two national sales
trips based on performance.
Education
Bachelor of Science- Business Administration
Whittier College, Whittier, CA
MA- Administration
California State University, Long Beach, CA
Pending 4 hours
TECHNICAL SKILLS
Microsoft Word,
Excel, PowerPoint, Access, Outlook, Palm, Salesforce.com