Sales Manager
Resume:
Craig C. Wesley
Eubank, KY. 42567
Phone: 606-***-****
Email: abkd1f@r.postjobfree.com
SUMMARY
Territory Sales Manager with 16 years experience in the consumer packaged goods industry, including
sales and marketing, account management, business development, new product launches, and full
budget responsibilities in excess of $2 million. Achieved solid sales results, exceeded company as well
as personal goals each year and forged strong business relationships w ith the retail and wholesale
partners.
Areas of expertise include:
Marketing Management Positive Sales Growth
Merchandising & Reset Execution New Product Launches
PROFESSIONAL EXPERIENCE
Kellogg’s Snacks – Battle Creek, MI (A Division of Kellogg Company) Jan 2009-Current
With 2008 sales of nearly $13 billion, Kellogg Company is the world's leading producer of cereal and a
leading producer of convenience foods, including cookies, crackers, toaster pastries,and cereal bars.
The Company's brands include Kellogg's, Keebler, Pop-Tarts, Cheez-It, and Nutri-Grain. Kellogg products
are manufactured in 19 countries and marketed in more than 180 countries around the world.
Territory Manager – Somerset, KY
Led responsibilities for sales, distribution, and execution of Kellogg’s products within specified
territory.
Ensure flawless execution of retail programs on a weekly, monthly, and quarterly basis.
W ork with key personnel to optimize key retail presence.
Developed weekly sales execution plans for Merchandiser based on account needs.
RJ Reynolds Tobacco Co. W inston-Salem, NC 2006-2009
The second- largest tobacco company in the United States, R.J. Reynolds Tobacco Company makes
many of the nation’s best selling cigarette brands, including Camel, Pall Mall, Doral, Kool, Winston, and
Salem.
Trade Marketing Manager – Somerset, KY
Accountability for new brand introductions, selling contracts and programs to assigned retail stores w ithin
the assigned territory.
Built outstanding relationships with store owners/managers by providing tobacco and customer
insights and advice through the development of individual business plans.
Achieved 98.8% front door distribution on all strategic brands across all trade channels within
territory.
Executed brand marketing programs and initiatives that resulted in a 15% increase in market share.
Achieved 97.1% contract penetration to increase RJ Reynolds overall market share to 54.3%.
rd
Utilized 3 party company personnel to gain 98% dominant positioning for RJ Reynolds.
Craig C. Wesley Page 2
Swisher International Jacksonville, FL 2005-2006
Today, Swisher International is a leader in the tobacco business, accounting for one -third of the nation’s
cigar sales and standing as America’s largest cigar exporter.
Territory Sales Manager - Somerset, KY
Developed sales territory consisting of 19 counties, 624 accounts and 6 wholesale accounts by selling
concepts, programs and products to achieve company and personal targets.
Developed programs to train and develop distributor/wholesale sale forces for new product launches
and merchandising programs which resulted in closing 85% of the distribution gaps on key brands.
Devised a wholesale shipper program in order to gain distribution in low volume accounts that were
not able to participate in standard programs. As a result, share and volume increases of 20% were
seen in all participating accounts.
Managed approximately 1.2 million in sales, product and assets annually.
Frito-Lay Dallas, TX 2004-2005
Frito Lay North America is the $12 billion convenient foods business unit of PepsiCo, whose headquarters
are located in Purchase, NY.
Route Sales Representative – Somerset, KY
Serviced 35 accounts on a specific route.
Ensured proper rotation and freshness of product.
Maintain proper inventory levels on truck and warehouse to meet customer demand.
Brown & Williamson Tobacco Louisville, KY 1993-2004
The Brown & Williamson Tobacco Corporation (B&W) was based in Louisville, Kentucky and was a
subsidiary of British American Tobacco. It was the third-largest manufacturer and marketer of cigarettes in
the United States prior to the merger of its U.S. operations with R.J. Reynolds Tobacco Company (RJR)
in July 2004. RJR is now the parent company of B&W .
Senior Territory Sales Manager - Cincinnati, OH
Manage and develop respective territory.
W ork within corporate guidelines to effectively promote and market Brown & Williamson products.
Mange and train Retail Merchandisers.
Continually develop new strategies for the marketing of Brown & Williamson products.
United States Air Force 1990-1993
Aircraft Refueling Supervisor – Hurlburt Air Force Base, FL
Served in Operation Desert Storm for 5 months refueling fighter aircraft.
EDUCATION / TRAINING
Thomas Moore University - Erlanger, KY 1997/1999
Troy State University - Ft. Walton Beach, FL 1991/1992
Basic and Advanced Selling Skills
Mandev 360 Sales Training
Strategic Business Planning
Consumer Engagement Training
Diversity Training
TECHNICAL SKILLS
Microsoft Word, Excel, PowerPoint, Outlook, Lotus Notes
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