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Marketing Sales

San Mateo, California, 94402, United States
May 24, 2010

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Christina Baylocq


An accomplished professional who will determine the demand for products and

services offered by a firm and its competitors and identify potential

customers. I am a qualified manager who communicates and interacts

effectively to complete tasks successfully providing supervision and

direction to staff. I am a team player that possesses the ability to work

in a fast paced and changing environment with strong communication,

organization and analytical skills. An Intelligent multi-tasker who possess

the ability to learn and comprehend a high proficiency of technical

knowledge and the ability to learn quickly and pick up the skills necessary

to lead a team to success. An experienced executive with strong attention

to detail, emphasis on deadlines, perseverance, follow through, and

measuring and building on results.


Apple Inc. January 2010 -


Hi Ed Marketing Manager

Cupertino, CA

. Responsible for managing the K20 Institution Education team in

Education Marketing at Apple. Responsible for the institution market

strategy and driving execution of marketing programs through their

team of Education Market Managers. Supported multiple sales channels

to drive revenue to the institutional market.

. Determined marketing strategy to achieve marketing and sales goals.

. Acted as key marketing interface to the direct sales force,

development executives, and sales management. As well as across other

purchase channels -online, campus stores, Apple on Campus to ensure

consistent programs, messaging and market approach.

. Point of contact for the field-marketing managers and ensure they get

the marketing information, sales tools and marketing programs needed

to support sales goals.

iMetrikus, Inc. May 2008 -

July 2009

Director, Marketing Communications

Mountain View, CA

. Solid knowledge of online marketing and successful strategy

development and implementation in the digital arena. Utilizing an

integrated approach in optimizing our online activities to maximize

lead generation, customer profitability, and brand positioning.

. Responsible for translating the product messaging and overall

marketing vision into a marketing communications strategy and tactical

plan with hands on deliverables.

. Developing and driving outreach and demand generation campaigns to

prospective targets, managing conference planning and event

participation, maintaining and enhancing corporate web site, and

contracted vendor relationships.

. Oversees development of policies, procedures, and objectives for

marketing and selling the organization's products and services.

Overseeing pricing, marketing budgets, sales objectives, and the

direction of the sales team, marketing staff, and partners. December -

April 2008

Sr. Marketing Consultant, AppExchange Field Engagement Programs

San Mateo/San Francisco, CA

. Responsible for continuing to drive the program momentum by working on

cross functional communication with customer facing teams, creating on-

going relationships and enhancing the programs that will ultimately

create AppExchange lead referral success.

IntelePeer, Inc. (fka VoEX, Inc.) July

2006 - November 2008

Director of Marketing Communications

Foster City, CA

. Reporting directly to the CEO, responsible for creation, development,

planning, and implementation of marketing communications strategy and

plan. Consulting with Board of Directors and executive management

developed corporate message and implemented promotional plans for

domestic and international presence. Developed and implemented the

company's PR strategy and plan.

. Integral member of Launch team working closely with product marketing

to create and drive successful product launches, including public

relations, trade shows/events, advertising, collateral development,

direct demand creation activities / lead generation and web-based


. Developed and executed demand generating marketing programs. Created

and executed various integrated marketing programs and campaigns to

meet lead generation targets.

Adobe Systems, Incorporated January -

June 2006

Sr. Marketing Consultant, AppExchange Field Engagement Programs

San Jose, CA

. Manage field marketing program requirements and lead teams with

content development needs for Manufacturing Vertical and NA Field

Marketing Segment.

. Support development and execution of field marketing events, webinars,

seminars and partner initiatives.

. Develop, deliver and measure channel marketing programs for second

tier channel resellers.

Enfocus Software, Inc May 2004 -

January 2006

Marketing Manager

San Mateo, CA

. Directed and organized channel and partner programs, created

countrywide Road Shows. Responsible for executing publicity activities

and ensuring high visibility for brand, products and corporate image.

Coordinated all aspects of events, partner meetings, and promotional


Cutera (fka Altus Medical, Inc)

November 2003 - April 2004

Marketing Consultant - Brand and Launch

Brisbane, CA

. Organized participation in all Corporate and Partner Events globally

including full trade show schedule.

. Managed and Organized North American Sales Workshops with 25 venues


. Managed all invitation direct mail projects, responsible for managing

in-house and contract marketing vendors, identifying collateral needs,

overseeing leads generation efforts and managing database and

attendance lists.

Singapore Telecom USA Inc. (SINGTEL) January

- November 2003

Marketing Consultant - New Market Launch (US)

Redwood City, CA

. Responsible for all aspects of tradeshows, sales conferences, and

promotional activities. Established and directed US event schedule and

participation at tradeshows and promotional events utilizing

established connections in the Bay Area and throughout the country.

Finisar Corporation September

1998 - June 2002

Corporate Marketing Communications

Sunnyvale, CA

. Developed marketing strategy and corporate standards for collateral

and public relations. Developed innovative communication tools.

Actively designed and launched creative sales and marketing outreach

programs culminating in stronger business relationships.

. Marketing and public relations liaison to all six subsidiaries and

partners. Lead a team in the creation of a new website that allowed

partners and customers to access and receive personalized data. Chosen

as one of a select group to oversee creation of publicly traded

corporation's yearly Annual Report to shareholders and the SEC.

. Responsible for executing publicity activities and ensuring high

visibility for brand, products and corporate image. Experienced

working with contract PR agency to develop plans for events and

arranging/coordinating interviews.

. Responsible for managing in-house and contract marketing writers,

managing the voice of Finisar for all public documents, identifying

collateral needs in cooperation with the Product Marketing Managers,

working closely with designers, and managing the collateral hierarchy.

. Directed and managed creation and implementation of new corporate web

presence, responsible for managing web opportunities through

increasing availability of product information, updates and

information as well as enabling Real-Time customer service for

increased customer retention. Responsible for the look and feel and

entire online customer experience


San Francisco State University

Broadcast Journalism and Media

California State University, Fullerton

Mass Communications

St Mary's College of Moraga

Integral Program - Political Science and Philosophy

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