Christina Baylocq
abkcij@r.postjobfree.com
An accomplished professional who will determine the demand for products and
services offered by a firm and its competitors and identify potential
customers. I am a qualified manager who communicates and interacts
effectively to complete tasks successfully providing supervision and
direction to staff. I am a team player that possesses the ability to work
in a fast paced and changing environment with strong communication,
organization and analytical skills. An Intelligent multi-tasker who possess
the ability to learn and comprehend a high proficiency of technical
knowledge and the ability to learn quickly and pick up the skills necessary
to lead a team to success. An experienced executive with strong attention
to detail, emphasis on deadlines, perseverance, follow through, and
measuring and building on results.
PROFESSIONAL EXPERIENCE
Apple Inc. January 2010 -
Current
Hi Ed Marketing Manager
Cupertino, CA
. Responsible for managing the K20 Institution Education team in
Education Marketing at Apple. Responsible for the institution market
strategy and driving execution of marketing programs through their
team of Education Market Managers. Supported multiple sales channels
to drive revenue to the institutional market.
. Determined marketing strategy to achieve marketing and sales goals.
. Acted as key marketing interface to the direct sales force,
development executives, and sales management. As well as across other
purchase channels -online, campus stores, Apple on Campus to ensure
consistent programs, messaging and market approach.
. Point of contact for the field-marketing managers and ensure they get
the marketing information, sales tools and marketing programs needed
to support sales goals.
iMetrikus, Inc. May 2008 -
July 2009
Director, Marketing Communications
Mountain View, CA
. Solid knowledge of online marketing and successful strategy
development and implementation in the digital arena. Utilizing an
integrated approach in optimizing our online activities to maximize
lead generation, customer profitability, and brand positioning.
. Responsible for translating the product messaging and overall
marketing vision into a marketing communications strategy and tactical
plan with hands on deliverables.
. Developing and driving outreach and demand generation campaigns to
prospective targets, managing conference planning and event
participation, maintaining and enhancing corporate web site, and
contracted vendor relationships.
. Oversees development of policies, procedures, and objectives for
marketing and selling the organization's products and services.
Overseeing pricing, marketing budgets, sales objectives, and the
direction of the sales team, marketing staff, and partners.
Salesforce.com December -
April 2008
Sr. Marketing Consultant, AppExchange Field Engagement Programs
San Mateo/San Francisco, CA
. Responsible for continuing to drive the program momentum by working on
cross functional communication with customer facing teams, creating on-
going relationships and enhancing the programs that will ultimately
create AppExchange lead referral success.
IntelePeer, Inc. (fka VoEX, Inc.) July
2006 - November 2008
Director of Marketing Communications
Foster City, CA
. Reporting directly to the CEO, responsible for creation, development,
planning, and implementation of marketing communications strategy and
plan. Consulting with Board of Directors and executive management
developed corporate message and implemented promotional plans for
domestic and international presence. Developed and implemented the
company's PR strategy and plan.
. Integral member of Launch team working closely with product marketing
to create and drive successful product launches, including public
relations, trade shows/events, advertising, collateral development,
direct demand creation activities / lead generation and web-based
communications.
. Developed and executed demand generating marketing programs. Created
and executed various integrated marketing programs and campaigns to
meet lead generation targets.
Adobe Systems, Incorporated January -
June 2006
Sr. Marketing Consultant, AppExchange Field Engagement Programs
San Jose, CA
. Manage field marketing program requirements and lead teams with
content development needs for Manufacturing Vertical and NA Field
Marketing Segment.
. Support development and execution of field marketing events, webinars,
seminars and partner initiatives.
. Develop, deliver and measure channel marketing programs for second
tier channel resellers.
Enfocus Software, Inc May 2004 -
January 2006
Marketing Manager
San Mateo, CA
. Directed and organized channel and partner programs, created
countrywide Road Shows. Responsible for executing publicity activities
and ensuring high visibility for brand, products and corporate image.
Coordinated all aspects of events, partner meetings, and promotional
activities.
Cutera (fka Altus Medical, Inc)
November 2003 - April 2004
Marketing Consultant - Brand and Launch
Brisbane, CA
. Organized participation in all Corporate and Partner Events globally
including full trade show schedule.
. Managed and Organized North American Sales Workshops with 25 venues
quarterly.
. Managed all invitation direct mail projects, responsible for managing
in-house and contract marketing vendors, identifying collateral needs,
overseeing leads generation efforts and managing database and
attendance lists.
Singapore Telecom USA Inc. (SINGTEL) January
- November 2003
Marketing Consultant - New Market Launch (US)
Redwood City, CA
. Responsible for all aspects of tradeshows, sales conferences, and
promotional activities. Established and directed US event schedule and
participation at tradeshows and promotional events utilizing
established connections in the Bay Area and throughout the country.
Finisar Corporation September
1998 - June 2002
Corporate Marketing Communications
Sunnyvale, CA
. Developed marketing strategy and corporate standards for collateral
and public relations. Developed innovative communication tools.
Actively designed and launched creative sales and marketing outreach
programs culminating in stronger business relationships.
. Marketing and public relations liaison to all six subsidiaries and
partners. Lead a team in the creation of a new website that allowed
partners and customers to access and receive personalized data. Chosen
as one of a select group to oversee creation of publicly traded
corporation's yearly Annual Report to shareholders and the SEC.
. Responsible for executing publicity activities and ensuring high
visibility for brand, products and corporate image. Experienced
working with contract PR agency to develop plans for events and
arranging/coordinating interviews.
. Responsible for managing in-house and contract marketing writers,
managing the voice of Finisar for all public documents, identifying
collateral needs in cooperation with the Product Marketing Managers,
working closely with designers, and managing the collateral hierarchy.
. Directed and managed creation and implementation of new corporate web
presence, responsible for managing web opportunities through
increasing availability of product information, updates and
information as well as enabling Real-Time customer service for
increased customer retention. Responsible for the look and feel and
entire online customer experience
EDUCATION
San Francisco State University
Broadcast Journalism and Media
California State University, Fullerton
Mass Communications
St Mary's College of Moraga
Integral Program - Political Science and Philosophy