Darin Coker ● *** Jill Loop ● Ruston, LA ***** ● 318-***-****
*****.*****@***.***
Professional Summary A sales and marketing professional with skills in leading cross functional
teams, justifying new product development investments, determining and
documenting new product requirements, product pricing, developing
sales forecasts, managing a product line and launching new products to
the marketplace. A proven ability to manage key account relationships
and large scale projects along with a reputation for being innovative,
results-oriented and an effective team leader.
Experience
Sales/Marketing Manager 10/2008 – 05/2010
Franke Consumer Products, Retail Division
Ruston, LA
Managing 6 independent representative organizations to support the
sales of a $15 million dollar retail business derived of big-box home
improvement stores, hardware stores, Co-Ops and national retail
chains. A key player in the product development and sales support for
Lowes and Menards for the past 9 years. Responsible for all marketing
initiatives consisting of developing merchandising brochures, POP
displays, catalogs, websites, packaging, product labels and trade-show
activities.
Brand Manager 01/2006 – 10/2008
Franke, KS Division
Hatfield, PA
Contributed in the worldwide re-structuring of Franke Business Unit
North America, involving the merger and distribution of two major
brands and products into the wholesale channel under one company,
while increasing our market share from 16% to 20%. Launched several
product lines including sinks, faucets, waste management, accessories;
managed exhibit booths for major national trade show events.
Key Account/Product Manager 07/2004 – 01/2006
FHP/Kindred, US Division
Hatfield, PA
Successfully ran a $4.5 million dollar OEM business while maintaining
the role and responsibilities of product management. Launched several
new product lines including the introduction of Farmhouse sinks and a
line of multi colored faucets to accompany our line of synthetic colored
“Granite” sinks.
Key Accounts Manager 09/2003 – 07/2004
FHP/Kindred, US Division
Hatfield, PA
Responsible for OEM business with combined sales of $4.5 million
dollars. Introduced various product families for major brands in the
appliance, manufactured housing, marine and countertop industry,
which resulted in the launch of a Kitchen Aid line of sinks for Whirlpool
Corporation and Flushmount stainless and quartz sinks for the Silestone
and Avanza brand countertops.
Marketing Manager 07/2001 – 09/2003
FHP/Kindred, US Division
Ruston, LA
Consolidated the product lines of Kindred US and Federal Home
Products divisions of Franke, which required cross-functional planning
with key departments, collateral material preparation, product
merchandising, show management, website development and new
product and brand positioning within the retail and wholesale channels.
Information Systems Manager 05/1996 – 07/2001
Federal Home products
Ruston, LA
Strengthened, updated and improved all IS related functions
bringing the current system into the 21st Century. This involved the
implementation of Novell and later a Win NT network, new fiber optic
and Cat 5 cabling, desktop PC’s and various applications to streamline
business activities and guarantee system integrity.
Data Processing Manager 02/1995 – 05/1996
HealthSouth Rehabilitation Hospital
Ruston, LA
Managed and updated the company’s daily financial reporting system
while providing network administration, end-user support and training.
Involved in the implementation of the first wireless network for
HealthSouth used to support the daily operations for bed side reporting
via wireless laptops.
Education Bachelor’s Degree
BS in Business Administration with a minor in Management,
Louisiana Tech University, Ruston, LA May 1995.
Computer Skills
Microsoft Office Lotus Notes Adobe (Photo-Shop) Visio