Manager Account
Resume:
Louie Yan
San Jose, California
abkbni@r.postjobfree.com
http://www.linkedin.com/in/louieyan
Senior Management: Public Relations
* Manages public relations programs and projects: product and corporate, B-
to-B and B-to-C, domestic and global, traditional and social media.
* Develops and maintains productive relationships with media, analysts,
shareholders, customers, engineers, marketers, in-house resources, and
agencies.
* Balances broad strategic vision with detailed tactical execution.
* Translates engineering and financial jargon into easy-to-understand
language.
* Optimizes budgets and resources.
Experience
Public Relations and Employee Communications Manager 2008-Present
Save Mart Supermarkets
. Doubled coverage in print, online and broadcast media year-over-year.
. Developed and launched the company's social media program.
. Wrote the company's social networking policy.
. Developed and implemented the company's first-ever proactive media
relations program.
. Planned and executed the company's first-ever series of media tours.
. Planned and executed the company's first-ever wine and food tasting event
for media.
. Redesigned the company's quarterly employee magazine.
Consultant/Independent Contractor 2003-2007
Network General
. Supported and executed lead generation programs and projects, including
trade shows, sales seminars and customer training events.
. Developed and implemented logistical policies and infrastructure for
customer visits to headquarters.
Team San Jose/SJ Convention Center
. Created operational reports presented to the City Manager's Office and
other government units.
. Liaised with local government agencies to enable effective project and
program funding.
Public Relations/Corporate Communications Manager 2000-2002
Cypress Semiconductor
. Developed and executed global trade media and analyst relations, investor
communications, and internal communications programs and projects.
. Represented company as spokesperson at Semiconductor Industry Association
meetings and semiannual financial media and analyst tours.
. Created and taught company-wide procedures to establish and administer
trademarks.
. Managed the company's global network of PR agencies.
. Wrote up to 90 percent of all press releases issued by Cypress.
Public Relations Manager 1998-2000
Oki Semiconductor
. Designed and implemented a method to quantify PR return-on-investment.
. Developed and implemented strategy, messaging, and logistics for news
announcements, product introductions, trade shows, and events.
Senior Account Manager 1993-1998
Shotwell Public Relations
. Counseled clients on marketing communications and PR strategy.
. Recognized by client Pioneer for establishing multidisc CD-ROM readers as
a new product category, securing 7 product excellence awards from PC
trade magazines for the Pioneer CD-ROM changers.
. Managed and mentored junior staff.
PR Agency Account Manager/In-House Communications Manager
. Counseled clients and company management on marketing communications and
PR strategy.
. Planned and executed employee and product launch events, including
product demonstrations, press conferences and media tours.
. Served as company spokesperson.
. Counseled, briefed and trained company spokespersons.
. Managed vendors and freelancers.
Product Reviews Editor/Writer
. Hosted vendors and readers at publication's test laboratory tours,
presentations and events.
. Wrote and edited product comparison and product review articles.
. Supervised product reviewers and laboratory technicians.
. Developed, wrote and edited advertising supplements for technology and
consumer publications.
. Served as publication spokesperson and product category expert.
Education
Graduate Courses, Master in Media Management
Asian Institute of Journalism - Manila, Philippines
BA in Communications
Ateneo de Manila University - Quezon City, Philippines
Full academic scholar
Certificate in Advertising Management
Asian Institute for the Development of Advertising - Makati, Philippines
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