Marketing Manager
Resume:
Paul Alexander de Godoy Johnson
**** ** **** ****** ***. AA269
Gainesville, FL 32608
abkbi1@r.postjobfree.com
WORK EXPERIENCE
The Miami Dolphins LTD
March 2008 - July 2010
Mascot Coordinator
. Oversaw all aspects of the Miami Dolphins mascot program
. Managed expansion of the mascot program while remaining under budget
. Coordinated mascot and cheerleader appearances at various public and
private functions
o Created all appearance request forms and contracts
o Researched and contacted potential clients for mascot and
cheerleader appearances
o Maintained records for all appearances
. Worked closely with Youth Programs, Community Relations, and Marketing
Partnerships departments to ensure mascot availability at all events
. Collaborated with the Video Production department in the creation of
game day video skits
. Coordinated all mascot initiatives for the 2010 Pro Bowl and Super
Bowl XLIV
. Overhauled and expanded mascot program and increased appearances
o Created and implemented marketing plan to increase mascot's
visibility in South Florida
o Created sponsorship proposals and maintained all sponsorship
inventory as it pertained to the mascot
. Developed and maintained mascot-centric social media including
Facebook, Twitter, and YouTube accounts
. Hired and managed Miami Dolphins Fins Force
o 13 direct reports
. Collaborated with the Senior Director of Entertainment and
Cheerleading Director as needed
Memphis Redbirds January
2007 - May 2007
Entertainment Assistant
. Worked directly with the Promotions Manager
o Coordinated the ordering of giveaway items for each game
o Scheduled entertainment acts
o Implemented all in-game promotions and theme nights
. Managed the RedHots dance team and Zone Patrol crowd-interaction team
o 20 direct reports
. Loaded concussion effects for use during games
. Successfully sold both single-game and season tickets
. Worked closely with the corporate sales department in the procurement
of corporate advertising
. Scheduled National Anthem singers and Field of Dreams teams
. Performed as in-game emcee during promotions
. Loaded video and music clips into ClickFX for video board during each
game
. Set matrix board announcements for game days
. Implemented marketing plan for the Redbirds at local expositions
University of Florida Athletic Association
June 2004 - August 2005
Intern/OPS
. Worked closely with the Marketing Director in the creation and
execution of promotions for University of Florida baseball
. Created scripts for Gator baseball games with assistance from
Marketing Director and Assistant Marketing Director
. Created and administered the Mac's Pack, Gator baseball's student
booster group
. Launched Gator Birthday Packages for Florida volleyball, baseball,
women's basketball, and gymnastics
o Created brochures and marketing plan for the packages
o Wrote script for the commercial for the Gator Birthday Packages
that aired locally
. Established the Gator Baseball Reading Program, which encouraged area
children to read and sent Gator baseball players to the Alachua County
Public Library to read to children
. Served as president of the Rumblin' Tumblin' Reptiles, Gator
gymnastics' student booster group
. Assisted with hospitality for the 2005 NCAA Baseball Regionals and
Super Regionals and the 2005 SEC Softball Tournament
. Operated the switchboard for the Athletic Association
EDUCATION
University of Florida
Masters in Sport Management GRAD: December
2007
University of Florida
Bachelor of Science; Exercise and Sport Science
GRAD: April 2005
SKILLS
. Trilingual - English, Portuguese, Spanish
. Proficient in all Microsoft Office Programs, Photoshop, Final Cut Pro,
and ClickFX
References Available Upon Request
Contact this candidate