Project Manager Marketing
Resume:
Michael D. Barber
Delaware, OH *3015
**********@********.**.***
OBJECTIVE
A professional marketing position that utilizes my strategic and
organizational skills through a diversity of relationships and challenges
that provide opportunities for personal and career growth.
EMPLOYMENT
The Ohio Society of CPAs
Title: Manager, Integrated Employment Dates: 4/09 - 2/10
Marketing
Reports to: VP, Communications and Industry Description: Professional
Marketing Association
Job Description:
Provide marketing intelligence to internal departments in relation to
clients, events, and programs. Conduct research and provide solutions based
on quantifiable data. Implement projects through use of marketing
department and external sources.
Responsibilities:
Marketing Project Manger
. Lead the marketing team response to client sales needs by developing
innovative, integrated marketing programs for specific targeted audiences
. Work collaboratively with the marketing team on collateral concept,
design and production
. Identify new revenue opportunities and entry strategies. Establish and
oversee the cross-platform brand messaging and positioning
Marketing Analyst
. Lead marketing team to formulate research strategies - identify tools and
tactics to conduct, analyze and apply information
. Use active and passive data collection methods from a variety of sources
to obtain client information for use in determinations regarding
marketing strategies
. Build custom intelligence gathering tools in order to obtain previously
unrecorded data through pivot tables, charts, and macros
. Develop, implement and evaluate success of marketing programs based on
responses, attendance, revenues and history
Writer / Editor
. Write sales and marketing copy for print collateral, web, mobile and
broadcast media
. Edit and proofread copy as content manager for the member's section of
the CPA Voice
. Interview selected professionals regarding career and personal advice for
publication in CPA Voice
. Write surveys and conduct focus groups for use in articles and to
determine customer satisfaction
Ohio Brokerage Services / Talus Brokerage
Title: Marketing Project Manager Employment Dates: 3/04 - 1/09
Reports to: Principals / Owners Industry Description: Health
Insurance
Job Description:
Collaborate with principals, regional, and department managers to determine
potential marketing and promotional materials. Work with internal personnel
and vendors to create marketing materials. Create and uphold branding
standards to maintain a cohesive messaging strategy.
Responsibilities:
Marketing Project Manager
. Interview management to determine marketing projects, assess needs and
develop project goals
. Create messaging strategies to communicate company and departmental
branding
. Lead monthly communications meeting to broaden internal relations and
increase understanding of overall marketing strategy
. Visit all regional sites on a periodic basis, assess their marketing
needs, communicate corporate goals
. Create monthly reports of marketing projects for distribution to all
management and regions
. Advise and contribute new marketing strategies and resources to
principals and department managers
Web Administrator
. Develop and maintain web site, analyze information in order to determine
marketing needs
. Create satellite web pages for specific niche markets and related
organizations
. Create document database to allow clients easy access of documentation on
web site
. Write and design HTML e-mails and monthly e-newsletters to deliver to
various market segments
. Develop and maintain company intranet to uphold effective internal
communication and organization
Marketing Analyst
. Maintain and evaluate web and sales database to utilize marketing
information for use in client-based programs
. Create and release surveys to assess client needs
Event Planner
. Plan and collaborate events and trade shows with health insurance
carriers / partners
. Encourage educational seminars and programs to ensure optimal client-
relationship
Emerson Network Power / Liebert Corporation
Title: Marketing Project Coordinator / Employment Dates: 9/97 -
Technical / Sales Writer 3/04
Reports to: Manager, Director of Industry Description:
Marketing Technology / IT
Job Description:
Collaborate with vendors and product managers to create sales / technical
literature and promotional materials for various departments and products.
Responsibilities:
Marketing Project Coordinator
. Interview internal clients to determine proposed marketing projects
. Assess project needs and develop strategic and tactical goals in relation
to budget, present project scope and goals to clients for approval
. Develop implementation team for project production based on skill and
cost, utilizing in-house resources and external vendors
. Speak to production team through various communication methods, report
progress to clients at project milestones and upon request
. Monitor production team to meet deadlines, resolve issues that hinder
scheduled release date
. Oversee product launch to assure coordinated release of all related
deliverables, inspect and approve final products to ensure consistency
and quality
. Set up department procedures and flow, outlining and defining each phase
and process
Sales Writer / Technical Writer
. Write and assign copy for sales and technical literature, make edits
based on product and safety changes
. Produce technical illustrations and direct product photos for use in
literature
. Construct a hierarchy of sales literature, including target market
specific documentation, to appeal to a wider customer base and strengthen
overall marketing strategy
. Develop interactive tools to help clients understand technical concepts
and create product awareness
. Produce graphics database, allowing clients access to all available
illustrations and photography
EDUCATION
The University of Akron
BA, Communications
8/89 - 5/95
SKILLS
Organizational: Microsoft Office, Microsoft Project, Microsoft Sharepoint
Programming: HTML, Java, CSS, Adobe Coldfusion, Visual Basic
Graphics: Adobe PhotoShop CS4, Adobe Illustrator CS4
Publishing: Adobe FrameMaker, QuarkXpress, InDesign CS4
Media: Adobe Dreamweaver CS4, AdobeFlash CS4, Adobe Fireworks CS4, Adobe
Premiere CS4
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