To whom it may concern,
I am writing in response to your opportunity posting. I am multitalented and resourceful print
marketing communications professional, business aggressive and customer conscious and have
the talents that can best be utilized to advance your company. I have reviewed your opportunity
and have experience with the skills set out in your requirements and an in depth print knowledge
to accent my strengths. I am currently pursuing a career as a MPS.
I have enclosed my resume to provide you with more complete details of my ability to help your
company in this changing market. I have many years of customer service and sales marketing
management from directing vendor purchases through print product knowledge along with
cost/benefit estimating background. You will find sales experience as well as coordination
through team communication and past associates that can augment your current base. I have
many years of commercial experience working with agencies for exemplary project results.
Thank you in advance for your time and consideration. Letters of recommendation are available
from recent employers upon request. Please contact me at 817-***-**** or address below to see
when it might be convenient to have an in-depth conversation.
Larry Fuqua
abkatt@r.postjobfree.com
abkatt@r.postjobfree.com
LARRY D. FUQUA
2825 Tumbleweed Trail 817-***-**** (Mobile)
Grapevine, Texas 76051 abkatt@r.postjobfree.com
abkatt@r.postjobfree.com
OPERATIONS MANAGEMENT
Sales… Marketing … Project Engineering…
Production… Logistics… Customer Service
Multi-faceted and resourceful marketing professional with over 20 years experience in
all aspects of sales/production/print advertising utilizing strategic, managerial and
marketing techniques. Extremely effective in generating and expanding direct sales
effort and results. A productive team player with the versatility for customer
relationship building, effective communication and complete operations guidance.
RECENT PROFESSIONAL EXPERIENCE
STAPLES CPC – PRINT DIVISION, Fort Worth, TX 2009-Present
Project manager/Outside Sales and Service
Primary research and target prospects for key strategic accounts to then increase customer spend in the
total print solutions category. Demonstrate a thorough knowledge of client’s project, establish pricing and
competitive bids with certified print partners. Follow trends and penetrate accounts to generate
incremental revenue, manage, and retain.
Track client listings utilizing SalesForce software. Establish credibility as print market expert by
keeping abreast of print dynamics and trends.
Provide expert advice on strategies, sales, and solutions by working for client and project past
completion.
TM GRAPHICS / PLATINUM IMAGING, Dallas, TX 2008-2009
Partner / Sales and Managed Print Service
Sales and support for prospecting and building MPS customer base. Research and qualify vendors for
specific project placement to interface client needs. Ability to envision clients project, establish as RFQ
and justify pricing for customer. Always take personal initiative to navigate project through all levels of
production.
Generate client listings utilizing online database sources and networking organizations.
Define and qualify prospects through one on one presentation, negotiation and meetings.
VERTIS APS & VERTIS COMMUNICATIONS, Irving, TX 1997-2002 & 2006-2008
Project Manager/Inside Sales Representative
Primary on-site sales liaison for client/agency and vendor relations. Responsible for immediate job data
entry and guidance to finished client project. Proficient in all areas of print media and diagnostics: POP,
direct mail, publication, to out of home with project dynamics and specifications knowledge of concept
planning through distribution. Mac and PC platform experience. Served first term then recalled by
company for service.
Sales support and coordinator managing marketing program placement for various agency projects.
Concise with communications for photo studio, 3D model creation, mechanical integration and imaging.
Managed and expanded extensive range of client’s projects on local, national and international levels.
Built lasting relationships through communication and sales techniques on multi-cultural levels.
Maintained production schedules, data management and shipping documentation with timeline reports
from Data track (Oracle base) operating system.
Processed final records, note cost variations and supply documentation for close out.
LEGEND PRESS, Dallas,TX 2005-2006
Project Manager/Project Coordinator
Interaction with clients daily to systematically construct and complete print, bindery projects to final
phases of distribution. Oversee conception and file generation of CTP technologies needed to produce
projects.
Multi level, time sensitive management of entire project of annual corporate collateral material, guiding
all phases of print, asset allocation and shipping documentation used in dispersal of final promotions.
Engineer and distribute all pertinent job information utilizing HAGEN developed print management
system.
Enlist outside vendors needed beyond capabilities of immediate shop necessary for project.
Oversee inventory distribution of marketing samples warehoused for client and shipped as ordered to
various locations throughout U.S. with monthly reconciliation done and turned over to accounts
receivable.
YAQUINTO PRINTING, Dallas, TX 2003-2005
Project Engineering/Estimator
Established and maintained cost estimates on incoming projects from Sales Team, requiring
thorough knowledge of company capabilities. Complying with client requirements, engineer
project in most cost effective manner to maximize profit margins for the company as well as
provide competitive pricing for the customer utilizing PSI developed print management.
Interpret client/sales plan as visuals to build, dissect and model project from concept through
distribution.
Layout and design multi-unit retail display forms for press. Create die set-ups using Artios CAD
software.
Thorough knowledge of in-store signage, retail packaging, POP for retail environments, converting and
fulfillment along with print surfaces as stock, foils and multiple plastics for construction.
Contact and price all outside contract work, secure bids, and set up orders for each project to compile
turn key bid package using PSI estimating software for release to client from sales.
Once project was awarded, estimate became the production guide and inventory control.
DONRUSS/PLAYOFF, Arlington, TX 2002-2003
Project Manager/Traffic
Manage multiple projects involving large scale print/imaging sports marketing campaigns representing up
$several million. Priced, processed and controlled all levels of overseas material production from initial
design to quality control of manufacturing model to final shipment arriving in U.S.
Initiated meetings with multi-level departments to gather specific pre-sourcing information relative to
development and improvement of product.
Produced and updated vendor request for quotes, developed vendor comparison chart and created
project manufacturing and security checks on various programs.
Maintained quality control on all stages of production personally from concept to and including final
print along with casing of closing product to be shipped to distributors.
ADTEAM, Carrollton, TX 1995-1997
Outside Commercial Sales/Account Services
Recruited to take advantage of my prior, broad-based production experience, getting involved with the
direct solicitation of new accounts. Established new clients through research and development and
managed accounts from pre-existing leads for this Web printing/pre-press/photography studio.
Quality control content and color with accent on changes to keep project in-line with customer specs.
Constant contact with clients with information as to changes in cost and progress of job through
company.
EARLIER JOB HISTORY
VISUAL IMPACT ADVERTISING, Irving, TX
Photo Studio Manager/Sales/Account Executive/Customer Service Representative
Provided art direction on multiple sets for this full service pre-press advertising agency. Responsible for
model bookings, and assessing the need for assistance in styling or make-up. Maintained sales
relationship with clients and vendors.
MEDIA GRAPHICS, Irving, TX
Technical Advisor/Account Executive
Originally hired to perform pre-press paste-up… consistently learned and developed “up through the
ranks”. Conducted OJT of junior workers and developed supportive procedures and process to keep up
with rapid technology change and “the market.”
EDUCATION/TRAINING
BA, Advertising Design, University of Texas at Arlington, Arlington, TX
Minor in Film Production
Baylor University and McClennan Community College, Waco, TX - Journalism
BNI - Golden Triangle - Southlake, Texas - 2009
Toastmasters International – DFW Chapter - 2009
Color Management/Packaging Color Control/Proofing – Vertis APS Seminars, Irving, TX – 2002
Photoshop/Retouching, Northlake College, Dallas, TX – 1999
Advanced Retouching Seminar Certification – Eastman Kodak, Dallas, TX – 1985
Management Training, Northlake College, Dallas, TX – 1982