Sales Account Executive

Maria N. Yocco

412-***-****. *******@*****.***

OBJECTIVE

To obtain a Marketing role within an organization, allowing me to grow

client's brand identity awareness, ultimately impacting the bottom line.

Professional Experience

MEETING LEADER (Part Time Position)

5/2005-Present

Weight Watchers International - An international weight loss company that

deals with all aspects of weight loss and promoting overall good health.

-Present to an audience of 20-40 people.

-Train members to follow the Weight Watchers program, in a large group

setting

-Consultant for Weight Watchers members

-Develop educational and instructional materials to help members achieve

success

-Monitor member progress and encourage individual achievement, retain

members on a weekly basis

-Sell products and tools to members to help with their success

-Manage receptionists/team leader

MARKETING COORDINATOR 10/2009-5/2010

Fenner Dunlop Americas - An international company with facilities on five

continents, and almost 150 years of experience relating to complete

conveyor solutions world wide.

-Coordinate all facets of participation in industry trade shows including

logistics of storing, transporting, and constructing of booth, creating and

stocking materials and booth staff, as well as the tear down and transport

of materials back to storage.

-Serve as corporate spokesperson to all media relations.

- Work with internal as well as external clients

-Develop new marketing materials, advertisements and print materials.

-Create, maintain, and update the company's 2 websites,

www.fennerdunlopamericas.com and www.fennerdunlopconveyorservices.com

-Proof and edit all corporate print materials.

-Research and order all company promotional items.

-Create purchase orders for all marketing expenses.

-Research competitor information and analyze market strategies.

MARKETING DIRECTOR 5/2008-10/2009

Landmark Properties Group - A commercial real estate company that owns and

develops properties. During my employment at Landmark Properties Group, I

have accomplished the following:

-Develop and implement new online and direct marketing strategies

-Created a re-branding strategy of all corporate marketing materials and

image

-Coordinate business development events to draw target clients to our

properties

-Created and maintain website, www.landmarkprop.com

-Develop and manage all e-mail marketing through CRM, SalesForce

-Assist in writing of RFP's to assure corporate image and consistency

-Plan and administer yearly marketing budget

-Research market demographics for target development areas

-Design and utilize yearly marketing goals and plan for company

-Write and edit all press and advertising materials

-Tour prospective tenants through available spaces within Landmark

Properties Group's portfolio, based on their specific needs

ACCOUNT EXECUTIVE

5/2006-12/2007

Payroll 1, Outside Sales - A national payroll processing company,

headquartered in Michigan, with a recent presence in Pittsburgh, PA. As an

Account Executive, in business to business sales, with Payroll 1, I

accomplished the following:

-Establish relationships with business partners, such as, CPA firms and

banks

-Created new marketing programs, such as promotional items, and

informational newsletters to our target markets to gain business

-Exceed sales goals of 3-5 new accounts per month, by bringing in 6-8 new

accounts monthly

-Develop a new, previously un marketed territory

-Cold calling prospective clients - 25 per day

-Interactive sales presentations to CPA's and banking industry to generate

referral business

-Heavily involved in networking events

-Coordinate trade shows, seminars, and events for CPA's and bank contacts

to promote Payroll 1 and educate our target referral sources on

Payroll 1's services.

ACCOUNT EXECUTIVE 11/2001-03/2006

FedEx Services, Inside Sales - As an Inside/Outside Account Executive with

the world's leading company in shipping, I exceeded my performance goals by

accomplishing the following:

-Exceed performance results by meeting multi-million dollar annual goals

set by the FedEx Corporate Office

-Extensively trained in SALES REDI and Richardson Consultative Sales

methods

-Cultivate and maintained existing client relationships in the Boston,

Connecticut, New York and North Carolina Markets

-Prepare, present, and negotiate cost benefit analyses for perspective

clients

-Research and analyze indicators such as: demographic factors, industry

trends, and technological advances which may impact over 500 accounts

within my portfolio

-Sales Team Leader - as a go to person on key FedEx information including

international shipping regulations

MARKETING COORDINATOR

09/1999-11/2001

Thorp Reed & Armstrong, LLP- A premier, corporate law firm headquartered in

Pittsburgh, PA. My role as Marketing Coordinator consisted of the

following:

-Composed and edited print materials to include in brochures, press

releases, and event invitations

-Authored and edited the Thorp, Reed & Armstrong monthly newsletter

-Maintained and updated content of the Thorp, Reed & Armstrong website

-Managed the internal marketing database of client information for direct

mailing programs

-Coordinated and planned special client events at Mellon Arena, Heinz Field

& PNC Park for clients and potential clients

-Assisted in re-branding of all corporate marketing materials

Education

-La Dolce Real Estate Academy - Completed course in May 2008

-Edinboro University of Pennsylvania, Edinboro, PA

Bachelor of Arts in Marketing / Speech and Communication Studies,

Psychology Minor, Graduated-May 1999

-Internship - CBS Radio (B-94, 100.7 and Y108 FM)

Member - Alpha Sigma Alpha Sorority

Computer Skills

-Strong working knowledge of Window based application including Microsoft

Office Tools, Access, Excel, Power Point, Publisher, and Word

-Maintain company website

-Google Analytics

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