Project Manager Marketing

Terri Simpson

**** **** **** **** ? Nashville, Tennessee 37215 ? 615-***-**** ?

abkaq5@r.postjobfree.com

Career Summary

A marketing communications professional with experience in healthcare,

retail, banking, and non-profit industries. Areas of expertise include

strategy execution, brand support, content, design, print, direct mail and

video broadcast.

MBC & Associates

Marketing Director, 2005-present; Marketing/Client Services, 2004-2005,

Nashville, Tennessee

. Script writer and producer for award-winning medical TV news

broadcast, HealthBreak , manage hospital client accounts; tabulate and

report quarterly physician survey results; oversee marketing and

branding initiatives for MBC; write quarterly e-newsletter and company

press releases; update social media sites; provide market research and

lead generation to support business development

Relocated to Lexington, Kentucky 2002-2004

National Federation of Independent Business

Manager, Account Services, 2000-2002, Nashville, Tennessee

. Developed creative briefs, managed outside agency relationship to

execute marketing strategy, positioning, and brand development to

produce a value/rewards program (collateral, direct mail) offering

savings for small business owners from leading national business

brands; monitored budget expenditures ($1.7M); completed brand

identity program

. Managed 3-person internal client support team focused on providing

concept development, creative, production, and delivery in support of

internal NFIB departments and 50 state offices. Raised team profile

and success by developing solid client partnerships to add value,

deliver solutions, and exceed expectations

First American National Bank

Graphic Designer, 1998-1999, Nashville, Tennessee

. Ensured company-wide adoption of corporate graphic standards; designed

and executed in-branch merchandising, brochures, collateral (Mac

platform, QuarkXpress, Photoshop), worked closely with product

managers; served on Web page development team

SunTrust Bank

Advertising Coordinator, Graphic Artist, 1994-1998, Nashville, Tennessee

. Designed and produced advertising materials including sales

newsletters, brochures, quarterly campaign collateral (credit card,

trust and investments, retail), print ads and radio, scheduled local

ad flights, promoted and merchandised in-store branches, consulted

with compliance officer on all communications; coordinated name change

from Third National Bank to SunTrust in area-wide external and

internal signage and communications

. Created radio spot supporting the Community Reinvestment Act

resulting in 56 loan inquiries, 7 applications, and

2 loan closings between April-June, 1998

Retail Marketing Concepts

Project Manager, 1991-1994, Nashville, Tennessee

. Managed visual merchandising projects for national retail store chains

from concept through distribution; sourced displays and fixtures,

coordinated advertising print runs, point-of-sale materials, and

seasonal promotions

The Competitive Edge Sports, Inc.

Creative Director, 1989-1991, Nashville, Tennessee

. Created four-color catalogs (winter ski wear/summer sportswear,

swimwear) for mail-order company, total distribution exceeded one

million customers; established and managed co-op advertising programs;

assisted with merchandise selection on buying trips; coordinated on-

location photo sessions (Aspen, Colorado and Miami, Florida)

Education

. Associate of Science, Fashion Illustration, The Art Institute of Fort

Lauderdale, Florida

. Member of European Study Program, Florence, Italy

. Nashville State Technical Institute, general studies

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