Boyd- Resume pg. *
JENNIFER BOYD
*** * ********* • Wichita, Ks 67208 • abkal0@r.postjobfree.com • 316-***-****
OBJECTIVES
Seeking a position that will challenge me mentally, enable me to express my creativity and share my love of
the arts with others.
QUALIFICATION HIGHLIGHTS
Creative, tech savvy professional with experience in managing, creating and executing comprehensive
marketing strategies. Skilled ability to maximize results and transform market position through research,
relationship building, and developing high impact marketing messages.
PROFESSIONAL EXPERIENCE
TECU Credit Union: Marketing
August 2008 – Present
• Concept, Create and launch multi tear acquisition campaigns (Postcards, Posters, Brochures,
Web ads) for Credit Union members and potential members in the greater Wichita area.
• Plan and execute the years marketing activities to maximize budget potential and membership
growth.
• Assist department manager in providing ideas and recommendations to LT, based on current
research data, regarding market strategies as stated in business plan and strategic plan.
• New product branding and launch
Cox Communications: Marketing Acquisition Specialist II
June 2005 July 2008
• Collaborated with outside advertising agencies to develop and launch acquisition campaigns for
Kansas and Arkansas markets. Campaigns included highly targeted direct mail, bill inserts and
messages, billboards and print ads.
• Designed and created various customer and employee facing materials. Items included bill
inserts, brochures, postcards, letters, flyers and billboards.
• Simultaneously managed and prioritized up to 40 tactical elements while closely following
corporate and legal guidelines.
• Planned and executed projects within the limits of the allocated budget, making appropriate
recommendations to achieve maximum results and corporate objectives.
• Built effective long term relationships with internal clients and external vendors to ensure
timely delivery of all materials.
Clay Art Studio: Instructor
March 2006 – October 2009
• Responsible for all aspects of developing the adult ceramics curriculum including; aesthetics,
art history and application.
• Nurture and develop student skills to maximize creative outcome.
• Contribute to maintaining a strong team dynamics in order to facilitate an efficient teaching
program.
Bank of America: Teller Coordinator
June 1996 June 2000
Feb 2001 June 2005
• Supervised and coached tellers on customer service, cash handling, balancing, cross selling
products and team building.
• Created and managed employee time schedules.
• Managed and verified facility cash vaults and teller accuracy.
EDUCATION
Bachelors of Fine Arts, 2000 • Wichita State University
SOFTWARE EXPERIENCE
Adobe Creative Suite (InDesign, Photoshop and Illustrator), Adobe Acrobat,
Microsoft Office (Word, Excel, PowerPoint and Outlook).
VOLUNTEER AND PERSONAL ACTIVITIES
Volunteer on the Habitat for Humanity’s Tool Box Bash Committee.
•
Active member of the Wichita art community and frequent contributor in local mixed media art
•
exhibitions.
CREATIVE
http://www.creativehotlist.com/jboyd2
Boyd- Resume pg. 3
REFERENCES
Uzma Powell, Director of Marketing, High Touch Inc., 316-***-****
Kaye Shuck, Owner/Operator, Clay Art Studio, 316-***-****
JD Patton, Director of Internet Marketing, Armstrong/Shank, 316-***-****